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Patrick Petersen – Social + Local + Mobile – #AC13
Succes met Social + Local + Mobile
#AC13 seminar
Patrick Petersen 14.00 – 16.00 18 april 2013
5C-model van succes
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Patrick Petersen – Social + Local + Mobile – #AC13
1.Korte intro – kader2. Social + local + mobileSocial Local Mobile = toekomstige omzet
+ 5c model 3. Voorbeelden én inspiratie
Interactie! #AC13
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Patrick Petersen – Social + Local + Mobile – #AC13
Mobile?Share
content!
#AC13!
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Patrick Petersen – Social + Local + Mobile – #AC13
Social video host/ producent
Blogger online marketing
Ondernemer internetbureau
@onlinemarketeer
Docent – spreker
Auteur
Consultant - onderzoeker Oprichter - redacteur
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Patrick Petersen – Social + Local + Mobile – #AC13
1.1.1.1.KorteKorteKorteKorte intro intro intro intro –––– kaderkaderkaderkader
SoLoMo?
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Patrick Petersen – Social + Local + Mobile – #AC13
Ik ben @OnlineMarketeerIk ben @OnlineMarketeer
Welkom!Welkom!
Patrick Petersen ( patrick @ AtMost.nl ) Patrick Petersen ( patrick @ AtMost.nl )
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Patrick Petersen – Social + Local + Mobile – #AC13
Gedrag mobiel + kansen in de markt
Social + mobile kader
Jullie sector: overleven, behoudend
Consument: innovatief, koopt 3e tablet, 5e
smartphone…
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Patrick Petersen – Social + Local + Mobile – #AC13
Bron: ‘mobile lifestyle piramide’
Sleutel (‘key’), surfen,
betalen, zaken doen,
communiceren, beleven..
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Patrick Petersen – Social + Local + Mobile – #AC13
Mobiele aankopen Mobiele aankopen Mobiele aankopen Mobiele aankopen en het delen van en het delen van en het delen van en het delen van sociale reviews stijgt sociale reviews stijgt sociale reviews stijgt sociale reviews stijgt explosief explosief explosief explosief
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Patrick Petersen – Social + Local + Mobile – #AC13
Consument deelt Consument deelt Consument deelt Consument deelt massaal via de massaal via de massaal via de massaal via de mobiel ervaringen, mobiel ervaringen, mobiel ervaringen, mobiel ervaringen, meningen .. meningen .. meningen .. meningen ..
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Patrick Petersen – Social + Local + Mobile – #AC13
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Patrick Petersen – Social + Local + Mobile – #AC13
Een mobile search levert actie op binnen 24 na na de mobile search
Local Mobile Search =
actie!
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Patrick Petersen – Social + Local + Mobile – #AC13
Jullie gedrag?
Leer gedrag kennen van toekomstige gebruikers!
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Patrick Petersen – Social + Local + Mobile – #AC13
“Wat is SoLoMo?”
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Patrick Petersen – Social + Local + Mobile – #AC13
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Patrick Petersen – Social + Local + Mobile – #AC13
Dé uitdaging voororganisaties
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Patrick Petersen – Social + Local + Mobile – #AC13
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Patrick Petersen – Social + Local + Mobile – #AC13
5C 5C succesmodelsuccesmodel voorvoor mobielemobiele marketing marketing
H3
#HMM
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Patrick Petersen – Social + Local + Mobile – #AC13
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Patrick Petersen – Social + Local + Mobile – #AC13
Social Proof! Penguin 3 update
Google!
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Patrick Petersen – Social + Local + Mobile – #AC13
Pathé app.. 5C
benoemen?
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Patrick Petersen – Social + Local + Mobile – #AC13
StrategieStrategie > just> just--inin--case > case > brandawarebrandaware > m> m--commercecommerce
Cross-channel m-commerce, jouw koffie samenstellen
met de app, dan afrekenen, dan QR code tonen bij balie,
snelheid voor gebruiker, cross-selling, mobiele koop
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Patrick Petersen – Social + Local + Mobile – #AC13
BijlageBijlage
Patrick at AtMost.nl
@OnlineMarketeer