Download - PATA presentation China WTM 2007
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The Changing Face of Chinese Outbound Travel
Driving Change in Travel & Tourism
Peter de JongPresident and CEOPacific Asia Travel Association
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China over the last 10 years…..
1997• Population 1.24 billion• Urbanized 32%• GDP growth 9.3%• GDP/capita US$767• Travel
-Inbound 57.6 million
-Outbound 5.3 million
-Domestic 644 million
2007
==> 1.33 billion
==> 42%
==> 11.5%
==> US$2,420
==> 132 million
==> 37.5 million
==> 1.4 billion
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The total China travel equation
1,394.0
125.034.5
Domestic Inbound Outbound
Measure (millions)
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• On Monday November 5, 2007 made its stock market debut in Shanghai….
• …and that same day became the first company in the World to be valued at more than US$1,000bn
• Second largest company in the world, ExxonMobil is valued at just under half that!
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Hong Kong and Macau remain favourite destinations…
12.0
13.6
Macau SARHong Kong SAR
Destination (arrivals in millions)
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…with other Asian destinations also popular
0.0 0.2 0.4 0.6 0.8 1.0 1.2
Singapore
Thailand
Korea (ROK)
Japan
Vietnam
Malaysia
USA
Australia
Mongolia
Indonesia
De
sti
na
tio
n
Arrivals (millions)
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New destinations are making waves
0% 20% 40% 60% 80% 100% 120% 140%
Maldives
PNG
Sri Lanka
Bhutan
Cambodia
Guam
Indonesia
Lao PDR
Hawaii
Myanmar
De
sti
na
tio
n
Year-on-year change
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Scheduled air seat capacity from China has grown exponentially
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
4Q00 4Q01 4Q02 4Q03 4Q04 4Q05 4Q06 4Q07
12 months ended
Se
ats
pe
r w
ee
k
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China routes to Europe in 2000
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China routes to Europe in 2007
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Dynamic growth is forecast
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‘Established’ destinations will have mixed results…
0 2 4 6 8 10 12 14 16 18
Hong Kong SAR
Macau SAR
Singapore
Korea (ROK)
Japan
Thailand
De
sti
na
tio
n
Arrivals in 2009 (mns)
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…while ‘emerging’ destinations will drive growth
0% 20% 40% 60% 80% 100% 120%
Sri Lanka
NZ
PNG
Cambodia
Maldives
Guam
Korea (ROK)
Canada
Philippines
Pakistan
De
sti
na
tio
n
% change
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Business travel is heavily influenced by leisure activities
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Europe is growing as both a business and leisure destination
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Relieving stress has become one of the main motives for taking vacations
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Online information sources are vital
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Booking online is becoming more and more important
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The use of premium accommodation suggests, higher yield visitors
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Working with Industry to Lead an Effective Response to Climate Change
• PATA CEO Challenge• 29-30 April 2008, Bangkok• Leaders of private & public
sector• Challenge: commit to on-
going action plan • www.pata.org/ceochallenge