Download - Passion for Copywriting
A Journey Ofa Copywriter
Damaarti SetyoningrumAfter graduated Diploma Degree from University of Indonesia in 2001, I started working at Akal Communication at the same year.I worked there for 10 months, then continue my study on advertising by taking undergraduate degree that finished in 2005.
While I was studying, I worked at Grey Worldwide for 1,5 years.I was there from late 2003 until 2005 and resigned becauseI needed to finish my undergraduate paper.
When my study is almost finished, a job offer came from Ogilvy & Mathers. I took several tests, past them then worked there since 2005 until January 2010.
• October 2001 – August 2002 Copywriter Akal Communication• October 2003 – May 2005 Copywriter Grey Worldwide• July 2005 – January 2010 Copywriter Ogilvy & Mathers Indonesia• April – June 2010 Marketing Manager Body & Soul Indonesia• August – December 2010 Senior Copywriter / Group Head First Edition Telecomunication Company (XL-Axiata)• January 2011- Now Senior Copywriter at Young & Rubicam Indonesia
Here is the time mapping summary:
Through time and experience, I manage to handle some brands from various range of product such as:
Mentari (Mentari Mudik Asik)MatrixXL
DBS (Print Ad)CIMB Niaga (TVC & Print Ad)BII
Telecommunication
Mr. Juicy plus susuDancowTango Soyjoy Hexos Bear Brand
Food & Beverages
Banking
Neo Napacin Konidin Paramex
Medicine
Pantene Dove Shampoo Pond’sKalbe
Consumer Goods & Beauty
Before I put several works I’ve done in real work, I would like to put the work I’ve done that brings me to become the finalist of Daun Muda in 2008.
Daun Muda 2008
Daun Muda 2008
Daun Muda 2008
And these are few of the real work I’ve done.
Ambi Pur
Harpist
Harpist
Dove - Hair
Pond’s
Pond’s
Pond’s
Pond’s
Pond’s
TV Commercials
Bata
http://www.youtube.com/watch?v=uGIySQgER8Y
Mentari
http://www.youtube.com/watch?v=GfdcVzChTPI&feature=related
Dove
http://www.youtube.com/watch?v=8UY2sCV92oQ&feature=related
Bear Brand
http://www.youtube.com/watch?v=JIu6qo2iTxs
Other TVC Links
Pantene Titi Kamal
http://www.youtube.com/watch?v=_7g55g0cuCQ&feature=related Dove hair testimonial Maia
http://www.youtube.com/watch?v=m58enEKG-2E&feature=related Soyjoy – Girl in The Car
http://www.youtube.com/watch?v=7Jm0KkvIOG4 Soyjoy – Can’t Take My Eyes of You
http://www.youtube.com/watch?v=7FJ0Nx75Fdo Hexos – Dinner sama Camer
http://www.youtube.com/watch?v=FHgo3PSG2CA Hexos – Pizza Delivery
http://www.youtube.com/watch?v=UxTh18J0L-Y Hexos – Kilik – Kitik
http://www.youtube.com/watch?v=Aaiwu1PAYDo Mandiri Platinum Card
http://www.youtube.com/watch?v=esRrt_ShgZU
Thank You