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Partnering to PerfectionMARSHA HAM, UNIVERSITY OF NEW HAVEN
SUSAN KRYCZKA, EXCELSIOR COLLEGE
NICOLE FOERSCHLER HORN, JMH CONSULTING
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71% of college/universities offer online courses
6.7 million students took courses in 2011
More Competition in the space
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The UNH-ESE-JMH Partnership
JMH
ESE
UNH Institutional Operation
Management
Instructional Design & Project
Management
Lead Generation Enrollment Management
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Are you ready?
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Partnership vs. Alone
• Alone = Staff and time investment• Partner = Handle some or
many pieces
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Partnership Benefits
• Faster time to launch• Mitigated risk• Increased staff and capability• Potential to learn from partner
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Partnership Risks• Less money• Less control
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Making Cents of Your Options
• Discuss the business plan requirements
• Determine market viability and growth potential
• Understand how curriculum must meet needs of industry
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Choosing Your Partner Finding the “right fit”
• “Black Box” model• Partnership model• Fee for service
model
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Smart Partnerships• Interview your
partner• Is there
alignment with your goals?
• How does your partnership complement your strengths & weaknesses?
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Structuring the Agreement
• Clarify responsibilities• Examine the benefits of revenue
share versus flat fee• Build in accountability
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Exit Strategy
• What happens to your students?• Who owns the processes?• Who owns the marketing?• What happens if things go south?
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Making it Work