Download - Parle-G
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GROUP 6OPERATION
MANAGEMENT PROJECT
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PARLE-g
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History :–Established in 1929 BY MR. MOHANLAL DAYAL CHAUHAN WITH HIS 5 SONS1929 : COMPANY PRODUCED SWEETS AND CANDIES1939 : EXPANDED TO MANUFACTURE AND SELL BISCIUTS. AT SAME TIME SET UP PARLE BOTTLING COMP.1950 : PARLE PRODUCTS PVT. LTD WAS INCORPORATED AND ALL THE BROTHERS BECAME ITS FIRST DIRECTORS
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OVERVIEW
1st brands – Parle Glucose and Parle Monaco
Market leader in many products35% share of the total biscuit
market15% share of the total
confectionery market
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14 manufacturing units for biscuits & 5 manufacturing units for confectioneries
Parle has largest such manufacturing units in India
Annual turnover 2000 crores
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Company profile• Name of the company: Parle Products Pvt ltd.
• Established in the year: 1929
• Chairman: Sharad Chauhan
• Directors: i) Anup Chauhan
ii) Amol Chauhan
• Address of head office: V.S. Khandekar marg,
VILE PARLE(East),
Mumbai-400057.
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MANUFACTURING PROCESS
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KISSME BAR
MANGO BITE
MELODY
MAGIX
PARLE CREAM
ORANGE CANDY
POPPINS
ROLA-A-COLA
TOFFEES
MILK SHAKTI
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CERTIFICATION:
• As part of the efforts towards a larger share of the global market, Parle has initiated the process of getting ISO 9000 certification.
• The Parle name symbolizes quality, health and great taste. Today, the Parle brands have found their way into the hearts and homes of people all over India & abroad, which has resulted into Parle-G being the “Worlds largest selling biscuit".
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Quality
• Hygiene is the precursor to every process at Parle.
• The same perfect quality across the nation and abroad.
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Major Mkt Share ( Organised Sector)
Parle G35%
Britania31%
Sunfeast9%
Priyagold15%
Others10%
Biscuit Industry major players
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LOCATIONS:• First Factory:- Mumbai
• Second Factory:- Bhadurgarh
• Third Factory:- Bangalore
• Next- Rudrapur (Uttranchal)
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1500 WHOLESELLERS
4,25,000 RETAIL OUTLETS
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EXPORTS OF PARLE PRODUCTS
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PILLARS OF SUCCESS:
• · Learning
• · No Compromise on Quality
• · Hard Work
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•The consumer is the focus of all activities at Parle.
•Customer Relationships are the core endeavors at Parle.
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REASONS FOR MARKET LEADER:
• Mass Production i.e. Volume
• Cost Cutting: They are in Backward Integration so that to cover
• The profit by introducing sugar plants, Maida plants as well as
• Packaging Plant.
• · Taste
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How Parle – G has utilized the power of advertisement to attach with people’s emotions, right
from the beginning.
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PARLE – G SPONSORED TELE-SERIES SHAKTIMAN
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CORPORATE SOCIAL RESPONSIBILITY:
• Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over.
• organizes Saraswati Vandana in the state of West Bengal
• Golu Galata in TamilNadu, held during Navratri
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CONCLUSION
PARLE is one of the best manufacturing company of Biscuits and other products among their Competitors.PARLE Company using new technology. That is the key point of Success of PARLE.
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