Download - PARISIAN WASTE: CHLOÉ BORDES
PARISIAN WASTE:A PROJECT TOWARDS ZERO OUTDOOR WASTECIRCULAR ECONOMY CLASS - VALENTINA CARBONE
NICOLO’ ARVATI CHLOÉ BORDES
PIETRO CIMPANELLI JAKOB SADOUN ADÈLE STEPHAN
SUMMARY1. INTRODUCTION TO THE PARISIAN WASTE ISSUE
2. THE PROJECTSa. DISPOSABLE CUPSb. CIGARETTES BUTTSc. BOTTLES AND CANS
d. TAKEOUT CONTAINERS3. THE SUSTAINABLE PARISIAN APP
INTRODUCTION TO THE PARISIAN WASTE ISSUE
KEY FIGURES→ 1.09 million tonnes of waste generated in paris in 2017
→ 81.5% of parisian waste is not recycled
→ Paris is ranked in the last third of european cities in waste generation and recycling rates performance
THE CITY COMMITMENTSA zero waste strategy: towards 20% of waste
sent to landfill in 2020
Pacte du grand paris pour l’économie
circulaire
PLPDMA: 10% reduction of household waste
Plan de lutte contre le gaspillage alimentaire
2015-2020
Plan compost parisien 2016-2020
COFFEETO GO
CIGARETTEBUTS
Takeout containers
OUTDOOR DRINKS
STUDY PERIMETER: PARISIANS WASTE GENERATION
STEP 1 : ISSUE ASSESSMENT - SIZING, PROBLEM STATEMENT, POTENTIAL BENEFICESTEP 2 : INTERNATIONAL BENCHMARKSTEP 3 : PROJECT PROPOSITION & ACTION PLANIMPLEMENTATION TOOLS : INCENTIVES & NUDGES
STUDY PERIMETER: OUR APPROACH
TacklingDISPOSABLE CUPS
DISPOSABLE CUPS: ISSUE ASSESSMENT
SIZING
● 63 disposable cups
wasted/second
● 3 cups/day at work for
people in France
PROBLEM STATEMENT
● Huge impact for a
limited use
● By 2020, disposable
plastic cups will be
forbidden
POTENTIAL BENEFITS
● Environmental
benefits
● Social benefits
DISPOSABLE CUPS: ACTION PLANTARGETS
1. Coffee shops2. Workplaces and universities3. Big chains - Starbucks
CHALLENGES TO OVERCOME- Finding a sustainable business model- R&D for the reusable cup- Adapting to consumer behaviours
CREATING MOMENTUM- Commitment and engagement from
citizens- Call for artists every year- Creating a new symbol for Paris abroad
Disposable cups : BUSINESS MODEL
MAIRIE DE PARIS & private actor● They own and provide the
reusable cups - they are in
charge of connecting the
actors together
COFFEE SHOPS ● They are in charge of
collecting the deposit
from customers, taking
back the cups and
washing them
CITIZENS● Citizens get engaged by
making sure the system
works, giving back the
cups, voting for the next
design made by artists
→ The deposit secures the responsability of the cups through the whole chain - coffee shops
are incentivized to take care of the cups so they don’t lose the deposit, as do citizens !
Disposable cups : BENEFITS AND FIRST STEPSThe benefits are multiple :
- Better image for all the actors involved.
- Recycling and waste treatment costs are
reduced for the partners and for the
municipality.
- Citizens can be more sustainable without
having to think about bringing their own
cups
- The more the cups are used, the more
sustainable they become.
Implementing the first experimentation :- Targeting coffee shops
- 4e, 9e, 10e and 11e arrondissements
- 2500 Paris cups
TacklingCigarette butts
Cigarettes butts : Issue Assessment
SIZING
● Most discarded piece of
waste worldwide
● Represents more than one
1/3 of all visible liter
● 75% of smokers dispose
cigarettes on the ground
PROBLEM STATEMENT
● Discarding cigarettes is considered
socially acceptable
● Filters are not biodegradable , indeed
they are toxic waste, one cigarette could
pollute 500 liter of water
● The removal costs range from 3$
Millions to 16$ Millions for major cities
POTENTIAL BENEFITS
● Reduced pollution
● Costs savings for
municipalities
● Potential recycling or
recovery from butts
Cigarettes butts : solutions to implement (2) - lONDON
In 2015, in London the “Neat Streets” campaign promoted
by Hubbub connected with NUDGE theory.The project
consisted in putting ballot bins :
● Smokers can vote their favourite answer by putting
their cigarettes in the slots underneath their preferred
answer.
● The litter stacks up behind the clear glass front in two
columns, showing which answer is more popular
https://www.youtube.com/watch?v=ubhUXqpiM50
● The immediate result was a 20 % reduction of
litter
● According to studies the bins could reduce the
litter up to 46%
● Was implemented also in Edimburgh adn
Manchester
Cigarettes butts : our solution
Our plan would be a trial period of 2 months in rue
oberkampf, with then the possibility to scale it up to the
entire 11th arrondissement later
Rue oberkampf 89-146: one of the most dense part of
paris
● Around 0,5 km and 30 between restaurants and
BARS
● 10 bins to be installed also with the participation
of bars
● Pilot project will cost around 3481€
https://ballotbin.co.uk/cart/
● Introducing also complementary long term
approaches: eg: distribute also free portable
ashtrays to smokers
Cigarettes butts: circular economy
● The filters contain plastic fiber, that can be recycled , while the organic part could be composted
● It is possible to create up to 1500 different products from butts
TacklingThe recycling issue of bottles and cans
Recycling bottles and cans: Issue Assessment
SIZING
● Of the 330,000 tons of cans
and plastic bottles used in
France every year, only 40%
are recycled
PROBLEM STATEMENT
● Systems asking consumers to pay a little
more for their packaging and then to
return to the same shop to give it back,
and receive a refund on its cost (The
practice was common from the
1960s-1990s) Has been abandoned in
the end of the 1990s
POTENTIAL BENEFITS
● The same bottle could be
reused as many as 50
times
● Saving energy and costs
Reverse Vending machine : The SolutionIn Germany:
● Implemented in 2003
● Supermarkets have a
reverse vending machine
which scans "Pfand"
returns and prints a
receipt for the total value
of the refund which can
be exchanged for cash
or put towards the cost
of future purchases.
Reverse Vending machine : The SolutionIn the USA:
● Reverse vending machines located throughout Some
cities
● “PepsiCo” and “Waste Management” have launched this
multi-year partnership in the U.S.
● Earn Reward Points (travel or movie tickets, or other
benefits, such as coupons for Pepsi products) or donate
cash to charities
● Benefits for: Community, Environment, FMCG Company,
Other participating companies (promotion tool), Public
budget
TacklingTakeout containers
Where do we stand?
Everytime we eat takeout food,
we receive:
The reusable takeout container
500 times washable
More resistant than classic takeout
Less impact on environment
Takeout containers: plan of action for Paris
They can open the special bin in their office and return the plastic container receiving a code to be
used for the next meal
The Municipality collects and washes
the boxes
Customers receive a card once they
subscribe to the program People buy food
from member vendors
Cleaned boxes are returned to the shops,
ready to be reused
12
34
5
Feasibility of the plan
Financing Organization
Annual Subscription
€/employee
Pay contribution
€/box
Company Shop
Network: companies
and shops
Direct employment
Deliveroo
Frichti
Disadvantaged
people
Partnerships Job centres
3 R framework
REDUCE
REUSE
RECYCLE
Waste reduction hierarchy
And to sum them all...The sustainable parisian app
INTRODUCING…THE PARISCIRCULAR APPhttps://marvelapp.com/3bi7j93/screen/40525929
THE APP BENEFITSPROMOTE SUSTAINABLE INITIATIVES WITH A MULTI STAKEHOLDERS APPROACH
PROVIDE COACHING TO FACILITATE PARISIANS CHANGING BEHAVIORS
ENCOURAGE tHE CITY ENVIRONMENTAL TRANSITION THROUGH INCITATIONS (GAMES, POINTS, PROMOTIONS, ETC.)
MINIMIZE THE COSTS THROUGH PARTNERSHIPS WITH: MAPSTR, CHANGER LE MONDE EN 90 JOURS, CAP OU PAS CAP, ….
Thanks for listening !