Download - Papercutz: Kids' Comics Pep Talk

Kids’ Comics Pep Talk!ComicsPRO 2013

WHAT EXACTLY IS PAPERCUTZ?

A publisher dedicated to bringing more kids’ comics into the world

In fact, we’re all-ages, all the time!

We publish a mix of original titles . . .

. . . and favorite characters!

We believe that comics are an essential part of childhood . . .

. . . we think comics should be FUN . . .

1M Sold! 350K Sold! 700K Sold!

. . . and we’ve had some success with this so far!

WHAT EXACTLY IS PAPERCUTZ?

We’d like to bring some of the wild growth of children’s book publishing to comics stores . . .

. . . and we can only do that together!

THE TROUBLE WITH KIDS’ COMICS . . .• Kids love comics

• Parents buy comics

• Yet sales to our current DM audience are soft

IMAGE SOURCE: Action Flick Chick

Our challenge is to develop a NEW audience of kids and parents in comics stores!

THE TROUBLE WITH KIDS’ COMICS . . .

IMAGE SOURCE: Action Flick Chick

Kids Love To Read

• Books are kids’ #1 media choice

• (Video games, for those keeping score, is 6th-favorite)

• Kids take pride in reading goals

THE PROMISE OF KIDS’ COMICS

SOURCE: Bowker / ScholasticIMAGE SOURCE: Comics Observer

And They Like to Read In Print

• Digital = 10% of children’s book sales

• (We’ve seen it closer to 3%)

• 61% of parents prefer print

• 80% of e-book reading kids prefer print


SOURCE: Bowker / ScholasticIMAGE SOURCE: Comics Observer

Children’s Books SELL (boy, do they

ever!)

• In 2011, Children’s was 10% of $27.2B in Trade sales

• While Adult Trade fell 2.6% . . .


SOURCE: Bookstats 2011 / AAP StatshotIMAGE SOURCE: Wired

• . . . total Children’s Trade grew 9%, Children’s Fiction grew 12%, and Children’s Print grew 9%!



• In Jan ’12, Children’s Print grew 65%

• In Sep ’12 (our most

recent data month), Adult fell 1.5% and Children’s grew 24%

• (We could go on like this for days!)



This is the strongest

performance and fastest growth in

the entire publishing industry!



• Today, Children’s accounts for 2-3% of DM periodical sales, and 4-5% of graphic novel sales

• A retail strategy aiming for 10% sales from kids’ comics wins!


SOURCE: ComichronIMAGE SOURCE: Wired

Building this second revenue base can help smooth out the ups and

downs in other areas

HOW A KIDS’ BOOK CUSTOMER THINKS (This

Is Where It Gets Tricky!) • Kids drive the purchase

• Kids are heavily influenced locally . . .

• . . . friends, family, librarians, and teachers are the strongest influencers

SOURCE: BowkerIMAGE SOURCE: The Commercial Appeal

HOW A KIDS’ BOOK CUSTOMER THINKS (This

Is Where It Gets Tricky!) • Kids purchase on

familiarity and shelf browsing

• Libraries and online retail rank high on the list of acquisition points

• Both have personal attention and recommendations

SOURCE: BowkerIMAGE SOURCE: The Commercial Appeal

HOW CAN WE MAKE IT HAPPEN?

PARTNER WITH INFLUENCERS

ENCOURAGE BROWSING

ADVERTISE FAMILIARITY

BECOME A THIRD SPACE

HOW CAN PAPERCUTZ HELP?PARTNER WITH INFLUENCERS

• We market heavily to schools and libraries

• Our Educator’s Resource Guides help teachers use comics in their classrooms

• Our press list includes dozens of parenting blogs, and growing every day

HOW CAN PAPERCUTZ HELP?

ENCOURAGE BROWSING• Our Retail Resource Kits include

tabletop displays, posters, and shelf-talkers

• Prints and mini-comics are available for free giveaways


ADVERTISE FAMILIARITY• Our Retail Resource Kits include pre-

approved window signs featuring our most popular kids’ properties!

• We publish the hottest kids’ properties, many of which are under the radar of mainstream entertainment and comics news, such as . . .

LEGO NINJAGO• Six NY Times Best-Sellers, with two #1s!

• Over 1M copies sold

• Top-rated TV animation

• Sell-out toy sets outperform Star Wars and LEGO City themes

ANNOYING ORANGE

• Cartoon Network show is #1 for its time slot among Boys 2-11 & 6-11

• Reaches 99M homes and over 10M kids

• 1.5B views on YouTube and 2.6M subscribers

• 11.5M fans on Facebook and Twitter

THEA STILTON• Over 700K copies of Geronimo Stilton graphic novels sold

• Over 6M Thea Stilton chapter books sold

• Strong female role models and an environmental theme

STARDOLL• World’s largest social

gaming site for Girls 9-17 with over 200M members and 900M pageviews

• 190K new signups daily

• 2.3M unique visitors monthly

• Average session time = 18 minutes

ARIOL• New kids’ series from

Emmanuel Guibert!

• 40K sales per volume internationally

• Our best-reviewed series launch

BENNY BREAKIRO

N• “Lost” Classic from

Peyo!

• First U.S. edition

• Superpowered rolemodel for kids

THE SMURFS

ANTHOLOGY• New original-size

hardcover series!

• Stories reprinted in original publication order

• Essays, photos, and sketches


BECOME A THIRD SPACE• We love store promotions!

• Co-Op ad $ available

• Special terms on large orders for promotions

• Marketing support and free book prizing

LEGO BUILDING CONTEST• Timed with FCBD

• Kids build scenes using LEGO Ninjago bricks

• Graphic novel prizes

CLASSICS ILLUSTRATED

SUMMER READING CONTEST

• May 15 — Sep 15

• Kids make comics about books on their “Summer Reading” list

• Great chance to collaborate with local teachers


HALLOWEEN COSTUME CONTEST

• October!

• All costumes are eligible

• Pre-approved party decorations


STARDOLL FASHION DESIGN

CONTEST• Nov 15 — Dec 15

• Kids make original fashion designs

• Grand-prize winners featured in an upcoming book!


WE’RE READY TO BRAINSTORM — GIVE US A CALL!

• PAPERCUTZ.COM

• @PAPERCUTZGN

• PAPERCUTZGRAPHICNOVELS

• [email protected]

http://www.papercutz.com/

https://twitter.com/PapercutzGN

https://www.facebook.com/PapercutzGraphicNovels

Download - Papercutz: Kids' Comics Pep Talk

Top Related