Download - Paper Crane Packaging Identity Manual
THE MANUAL
the table of contents
THE MARK.....................................................................................................................................................................................1
THE LOGO DON’TS...............................................................................................................................................................2
THE TYPE.......................................................................................................................................................................................3
THE COLOR.................................................................................................................................................................................4
THE BUSINESS PACKAGE.....................................................................................................................................................6
THE PACKAGING......................................................................................................................................................................9
THE BROCHURE.......................................................................................................................................................................11
THE SIGN.......................................................................................................................................................................................15
THE VEHICLES ...........................................................................................................................................................................17
THE ADS........................................................................................................................................................................................19
THE WEBSITE..............................................................................................................................................................................21
THE NEWSLETTER..................................................................................................................................................................24
THE UNIFORM...........................................................................................................................................................................26
THE PROMOTIONAL COUPON.....................................................................................................................................27
TERTIARY:
the mark
{color} {black & white}
SECONDARY:
PRIMARY:
{horzonally compressed logo} {logo without circle, only used on security badges}
1
the type
LOGO TYPE:
PRIMARY TYPE:
GILL SANS LIGHT gill sans light
{paper crane script is a handwrt-ten typeface, created exclusivesly for Paper Crane Packaging}
{packaging print is a handwrit-ten typeface, created exclusive-ly for Paper Crane Packaging}
{primary used in all caps}{occassionally used in lower-case for paragraph type}
2
the logo/logotype don’ts
THE DON’TS:
{don’t strecth, shear, or warp logo}
{logo type must remain in set color with circle color restricted to one of the three main colors}
{when using primary logo crane circle must remain centered be-tween the words paper and crane}
3
PRIMARY:
PANTONE: 344 CCMYK: 27, 0, 28, 0RGB: 186, 231, 199
the color
4
the color
SECONDARY: TERTIARY:
TYPE COLOR:
PANTONE: 1355 CCMYK: 0, 24, 62, 0RGB: 255, 199, 117
PANTONE: 5315 CCMYK: 14, 13, 8, 0RGB: 215, 212, 219
PANTONE: BLACK 7 CCMYK: 69, 63, 62, 56RGB: 57, 57, 57 5
business package
{company letterhead}
{company envelope with secondary logo}
6
the business package
{security badge with tertiary logo}
{business cards}
7
the business package
{folder}
{mailing label with secondary logo}
8
the packaging
{large mailing box}{mailing tube and large flat mailers}
MAILING:
9
{small boxes and flat mailer} {shopping bag}
the packaging
SPECIALITY PACKAGING:
10
11
the brochure
{front} {back}
the brochure
{front spread with table of contents and letter from the president}{intro page}
12
the brochure
{gift wrap interior spread} {washi tape interior spread}
13
the brochure
{holiday interior spread} {back spread with map}
14
the signage
DRAWINGS:*
{side view}
{front view} {top view}
{isometric drawing}
3"
2.5" 1"
.75"
1.5"
5"
2.5"
3"
.75"
3"
5"4"
*all drawings are on a .25"=1' scale 15
the signage
SCALE MODEL:
{model on a .25”=1’ scale}
16
the vehicles
THE VAN:
THE TRUCK:
17
the vehicles
THE SEMI-TRUCK:
18
the ads
COLOR: BLACK & WHITE:
19
the ads
BILLBOARD:
20
the website
COMPUTER:
{homepage, clean, sim-ple and centered with color logo circle used for roll over features} 21
the website
{general interior product page, click through for product categories}
{interior catagory page with rollover click through for specific product}
COMPUTER:
22
DEVICES:
the website
{general tablet interior}
{phone homepage}
{general phone interior}23
the newsletter
{front} {back} 24
the newsletter
{interior spread} 25
26
the uniform
{uniform for warehouse employees and truck drivers}
the promotional coupon
{front} {back}
27
IF FOUND PLEASE RETURN TO:PAPER CRANE PACKAGING
444 E. EXTRAVAGANT DRIVETUCSON, AZ 85740-0001
TELEPHONE (520) 444-4000