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Page 1: Pakistan Tv Analysis Monthly Report February 2014

TV Analysis Monthly Report February 2014

Page 2: Pakistan Tv Analysis Monthly Report February 2014

Trend AnalysisComparison Jan 14 - Feb 14

Total Minutes of Advertising

Jan-14 Feb-14

259,637

263,141

Page 3: Pakistan Tv Analysis Monthly Report February 2014

Total Minutes of Advertising

Trend AnalysisYoY Comparison: Feb 13 – Feb 14

263,141 208,711

Feb- 2013 Feb- 2014

Page 4: Pakistan Tv Analysis Monthly Report February 2014

TOP 10 CATEGORIES% Share of Advt. Minutes

Cellu

lar C

omm

unic

...

Beve

rage

s

Pers

onal

Pro

duct

s

Det

erge

nts

Cons

truc

tion

Conf

ectio

nary

Hea

lthca

re &

Med

ic...

Culli

nary

Food

Hom

ecar

e Pr

oduc

ts

Oth

er

22%

16%

13%

8%6% 6% 6%

4%2% 2%

15%

Page 5: Pakistan Tv Analysis Monthly Report February 2014

TOP 10 ADVERTISERS% Share of Advt. Minutes

UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat Hospital

Mobilink

11%

6%5% 5%

4% 4% 4%

3%3%

2%

Page 6: Pakistan Tv Analysis Monthly Report February 2014

TOP 15 BRANDS% Share of Advt. Minutes

Liaquat H

ospita

l

Ufone

Voice V 142 &

V 144Pepsi

Mobilin

k

Telenor Talksh

awk

Nestle Cere

lac

Head & Shoulder

Dettol Soap

Cadburys D

airy M

ilk

Warid

Telecom

Sprite

Tapal Chanak

Sathi C

ondom

Harpic

Power

3%

2% 2%2%

2%2% 2% 2% 2%

1% 1% 1% 1%1% 1%

Page 7: Pakistan Tv Analysis Monthly Report February 2014

Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes

KohiNoor

HUM TV

GEO NEW

SAwaz

8xm

ARY DIGITAL

DUNYA NEW

SATV

GEO

ARY NEW

S

EXPRESS NEW

S

DAWN N

EWS

CITY42

A-PLUS

Apna TV

4%

4% 3% 3% 3% 3% 3% 3%3% 3% 3% 3% 3% 3% 3%

Page 8: Pakistan Tv Analysis Monthly Report February 2014

Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)

% Share of Advt. Minutes

8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN NEWSKohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY DIGITAL

4%

4%

3%3%

3% 3%3% 3% 3% 3% 3% 3% 3% 3% 3%

Page 9: Pakistan Tv Analysis Monthly Report February 2014

Genre Split in Feb 14% Share of Advt. Minutes

Ent43%

NEWS41%

MUSIC8%

MOVIES3%

FOOD2%

SPORTS2%

KIDS1%

RELIGIOUS1%

Page 10: Pakistan Tv Analysis Monthly Report February 2014

Time Band Split Feb 14% Share of Advt. Minutes

Late Night (00:00 - 05:59)10%

Morning Time (06:00 - 11:59)

18%

After Noon (12:00 - 16:59)

27%

Evening Time (17:00 - 18:59)10%

Prime Time (19:00 - 22:59)

29%

Late Prime Time (23:00 - 23:59)6%

Page 11: Pakistan Tv Analysis Monthly Report February 2014

THE END

For query on DATA, please contact:MEDIA BANK

For other queries, please contact PAS at:[email protected]

Mr. Chander [email protected]

0343-2330696


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