TV Analysis Monthly Report February 2014
Trend AnalysisComparison Jan 14 - Feb 14
Total Minutes of Advertising
Jan-14 Feb-14
259,637
263,141
Total Minutes of Advertising
Trend AnalysisYoY Comparison: Feb 13 – Feb 14
263,141 208,711
Feb- 2013 Feb- 2014
TOP 10 CATEGORIES% Share of Advt. Minutes
Cellu
lar C
omm
unic
...
Beve
rage
s
Pers
onal
Pro
duct
s
Det
erge
nts
Cons
truc
tion
Conf
ectio
nary
Hea
lthca
re &
Med
ic...
Culli
nary
Food
Hom
ecar
e Pr
oduc
ts
Oth
er
22%
16%
13%
8%6% 6% 6%
4%2% 2%
15%
TOP 10 ADVERTISERS% Share of Advt. Minutes
UNILEVER Qmobile RECKITT NESTLE P&G VoiceTel PEPSI COLA TAPAL TEA Liaquat Hospital
Mobilink
11%
6%5% 5%
4% 4% 4%
3%3%
2%
TOP 15 BRANDS% Share of Advt. Minutes
Liaquat H
ospita
l
Ufone
Voice V 142 &
V 144Pepsi
Mobilin
k
Telenor Talksh
awk
Nestle Cere
lac
Head & Shoulder
Dettol Soap
Cadburys D
airy M
ilk
Warid
Telecom
Sprite
Tapal Chanak
Sathi C
ondom
Harpic
Power
3%
2% 2%2%
2%2% 2% 2% 2%
1% 1% 1% 1%1% 1%
Top 15 ChannelsAcross All Genre - % Share of Advt. Minutes
KohiNoor
HUM TV
GEO NEW
SAwaz
8xm
ARY DIGITAL
DUNYA NEW
SATV
GEO
ARY NEW
S
EXPRESS NEW
S
DAWN N
EWS
CITY42
A-PLUS
Apna TV
4%
4% 3% 3% 3% 3% 3% 3%3% 3% 3% 3% 3% 3% 3%
Top 15 Prime Time Channels – Across All GenrePrime Time (19:00 - 22:59)
% Share of Advt. Minutes
8xm KTN Apna TV NEWS ONE Awaz ATV CITY42 HUM TV DAWN NEWSKohiNoor TV ONE ARY NEWS JALWA A-PLUS ARY DIGITAL
4%
4%
3%3%
3% 3%3% 3% 3% 3% 3% 3% 3% 3% 3%
Genre Split in Feb 14% Share of Advt. Minutes
Ent43%
NEWS41%
MUSIC8%
MOVIES3%
FOOD2%
SPORTS2%
KIDS1%
RELIGIOUS1%
Time Band Split Feb 14% Share of Advt. Minutes
Late Night (00:00 - 05:59)10%
Morning Time (06:00 - 11:59)
18%
After Noon (12:00 - 16:59)
27%
Evening Time (17:00 - 18:59)10%
Prime Time (19:00 - 22:59)
29%
Late Prime Time (23:00 - 23:59)6%
THE END
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