Download - Pakistan Digital Media Opportunity
DIGITAL MARKETING
By Amin S. Lalani
Introduction
A growing medium to reach and retain customers online with minimum resource
Most developed and refined scientific approach to analyze the market and consumer trend
Only medium where sales and feedback are generated in hours rather than days and months.
Only medium where exact calculation for return on advertisement, acquisition cost, etc can be calculated
Only medium where various forces like content developer, affiliates, promoters, etc meet work in close coordination.
Where Pakistan is Standing at Digital Marketing Arena.
Reach Demography Mobile Media
Reach
Internet User Trend in Pakistan which has gone from 0% to 18% - ie 32 Million Internet Users
Reach – Regional Trend
Middle East
Demography
Youth in Pakistan Statistics
Total population (2007) 164.6 million
Total # of Young people 15-24 years 36 million
Under 25 years 63% 10-19 years 24% 20-24 years 9%
103.698 million39.504 million14.814 million
Mean Age at Marriage
Females: Males:
21.7 years26.5 years
Percentage Married:Female: 15-19 years
20-24 years
Male: 15-19 years
20-24 years
21.4%61.0%4.7%26.4%
Youth Literacy Rate (age 15/24) 53%
Female youth literacy (age 15-24) 42.0%
Pakistanis collectively sent over 151 billion text messages during the year 2009. Nokia has cited Pakistan to be producing the third highest SMS traffic in the world in 2010.[11]
Cellular Market Forces
Network
The Cyber Bridge
Local Presence
Membership
Brands Served
Services Offered
SEO SEM SMM
SEO
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEM
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components
SMM
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[citation needed]
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Fun
Methodology
Analyze
Optimize
Channelize
Advertize
Feedback
Tune and Re-launch
Analyze
Optimize (SEO, UE, BF, etc)
Create Hybrid Interactive website
Channelize
Advertize
Feedback
Tune and relaunch
Mobile Apps World
Email Marketing
Case Study - Docomo
UfONE Case Study
Contact Us
EVISION
105 Bahria ComplexM.T. Khan Road, 74000Karachi, Pakistan
Phone : 92 21 3520 2815US : 1 310 742 5195Email : [email protected]