Download - Paid Social Ads: Q3
Paid Social AdsPortfolio:
Creative SamplesTHE CLIENTPAID SOCIAL
For a sports medicine brand like DonJoy Performance, customer loyalty
and retention is incredibly important. They wanted more leads but had
low engagement across their social media channels. The client's main
objective was to strengthen their brand image and become more
efficient in their social media marketing.
Creative SamplesSTRATEGYPAID SOCIAL
Traffic to site: clicks to websiteEngagement: likes, shares, comments, reach and impressionsNew Followers
KPIs:
Working with a relatively limited budget and creative assets, our priority was to turn online users into brand advocates, increase engagement across social channels, and drive traffic to DonJoy Performance's website.
GOAL:
Creative SamplesORGANIC SOCIALTACTIC #1:
Promoted organic posts to boost awareness and engagement amongst fans, friends of fans, competitors, lookalike audiences, and relevant interest groups
Creative SamplesPRODUCT HYPETACTIC #2:
Launched paid social campaigns to introduce new products targeted around sport seasons, competitive leagues, retailers, popular sport brands + affinities, injuries and recovery interests
Creative SamplesAD COPY + CREATIVETACTIC #3:
Continually optimized ad copies and creatives, targeting specific demographics to ensure that each ad content was relevant to the user
Creative SamplesADVOCATESTACTIC #4:
Activated brand ambassadors and cross-promoted sponsored athletes to maximize reach
Creative SamplesRESULTSPAID SOCIAL
The Facebook campaigns served 7.8 million impressions from July to
October 2016. We gained 13.3K followers across social with 321K
people liking, sharing, and commenting on posts.
Paid social efforts drove 96,821 website visits with social traffic in
particular increased by 806% in July. Ads yielded an average of 1.2% CTR
and a low $0.36 CPC. Overall, brand awareness campaigns made up 37%
of total website visits in Q3.
Website Visits
96.8K Facebook Impressions
7.8MNew Followers
13.3K Post Engagements
321K
Creative SamplesAD SAMPLESAD SAMPLESCREATIVE
AD SAMPLESCREATIVE
CLIENTSPORTFOLIO