Alternative Copy

• Extra information that adds to your story

• Quick read, give lots of info in little space

• Enhance your story!

Stories• Contains bulk of the information or

story• 3+ sources• Stories in packaging are usually

shorter…

Photos• One dominant photo

to pull reader in• Other contributory

photos that add to the story

• Enhance or help tell your story

Come together in a package!

• A package is a combination of all of these elements

• All elements combine to deliver as much information to reader as possible

More Examples!