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Owning and Operating a BusinessThe Business Plan
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Initial Steps
Before starting a business: See if there is a demand
Market research Develop a business plan
Written description All aspects
What, who, why?? Focus!! Used by potential investors
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Venture Checklist
What?Who?Why?Cost?Employees?Physical facilities?Legal documents?Money?
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Parts of a Business Plan
Well organized Easy to read Logical 16 essential
parts
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Executive Summary
Brief account of key points No more than 2 pages Most important info Compelling story Persuasive Foundational
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Management Team Plan and Company Description Presents qualifications Execute business concept Gaps
Provides outline Size, scope, type Success
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Product and Service Plan Description Nature of business Unique features Growth potential
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Vision and Mission Statements Guiding principles Vision –
Establishes scope and purpose of a company
Reflects values and beliefs Mission –
Specific aspirations of a company Major goals
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Bishop Kearney High School Vision Statement:
Bishop Kearney High School is a vibrant community dedicated to providing an environment in which high academic expectations, spirituality, and a strong sense of Catholic community enhance the education of the whole person.
Mission Statement: The mission of Bishop Kearney High School is to
empower young men and women to reach their full potential - academically, spiritually, and socially - by providing a college preparatory, values-based Catholic education in a student-centered family atmosphere, in keeping with the tradition of the Christian Brothers and the School Sisters of Notre Dame.
Go to the Internet -find one company that you do business with and look up their mission and/or vision statement; what do these statements tell you about the company
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Industry Overview and Market Analysis Presents research Trends and growth
Customer profile Marketing and sales strategy Geographic, economic,
demographic data
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Competitive Analysis and Marketing Plan Advantages Gather information
Web sites Customer interviews Trade shows Articles
Customer awareness Pricing Image Budget Tactics
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Operational Plan and Organizational Plan Business processes Production and delivery
People Management philosophy
Go to web and look up definition of philosophy
Form of business
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Financial Plan and Growth Plan Forecasts Statements Provides proof
Expansion Plans
To grow and deal with growth