OverviewHousing Resources/Services
Beth DawsonSenior Land Use Planner, MARC
[email protected]; 816-701-8325
Housing & Commercial Development• Communities need a variety of housing types and a
variety of retailers and services to accommodate their residents’ needs.
• MARC can help with:• Housing review• Lifestyle overview
Housing• Important to know the composition of the current
housing stock.• Understand possible demand.
Housing0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
St. Louis City, MODenver City, COWichita City, KS
Riverside City, MONorth Kansas City, MO
Mission City, KSMerriam City, KS
Grandview City, MOGladstone City, MO
KCMO First SuburbsOP First Suburbs
MARC RegionIndependence First Suburbs
KCK First SuburbsRaytown City, MO
Sugar Creek City, MORoeland Park City, KSPrairie Village City, KS
Fairway City, KSWestwood Hills City, KS
Mission Hills City, KSWestwood City, KS
Mission Woods City, KS
Source: U.S. Census Bureau, American Community Survey Icons by Martin Lebreton and Arthur Shlain, The Noun Project
Housing & Commercial• Understanding your
community
• Lifestyle profile of your community
Housing & CommercialAvailable Resources ESRI Community Analyst –
Demographics, Psychographics and Business Data CoStar – Business rents
and vacancy Dodge – construction Axiometrics – apartment
data Census data
Use to evaluate projects, market vision, plan for community change
Housing & Commercial
Source: RCLCO Report for Creating Sustainable Places
Student Housing
Rental Housing
Rent as Couple/ 1st
HouseYoung
Family OwnMature Family
Own
Empty Nester Downsize
Own
Buy/Rent Retirement
Home
Year
2015 Gen Y Gen Y Gen Y Gen X Gen Y Baby B Gen X Baby B Eisenhower
Baby B
2020 Gen Y Gen Z Gen Y Gen Y Gen Y Gen X Baby B Gen X Eisenhower Baby B
2025 Gen Z Gen Y Gen Z Gen Y Gen Z Gen Y Gen X Gen Y Baby B Gen X Baby B
2030 Gen Z Gen Z Gen Z Gen Y Gen X Gen Y Baby B Gen X Baby B
Housing & Commercial• Rustbelt Traditions• Midlife Constants• Traditional Living• Small Town Simplicity• Metro Fusion• Family Foundations*• Salt of the Earth*• American Dreamers*• Home Improvement*• Parks and Rec*
Tapestry Segmentation Profile shows:• Ten lifestyles, five of substance.• Mix of ages although tend to older.• Diversity of income and resources.• Most own their home rather than rent• Mix of life stages, but older lifestyles
looking for housing choices for downsizing.
• Dominant lifestyle, Rustbelt Traditions, represents 54 percent of all households.
Source: ESRI*Represents less than 0.2% of all Raytown Households
Housing & Commercial
% of Total Households
Student Housing
Rental Housing
Rent as Couple/ 1st
HouseYoung Family
OwnMature Family
OwnEmpty Nester
Downsize Own
Buy/Rent Retirement
Home
54.0 Rustbelt Traditions
Rustbelt Traditions
Rustbelt Traditions
Rustbelt Traditions
16.8 Midlife Constants Midlife Constants Midlife Constants
14.8 Traditional Living Traditional Living
9.7 Small Town Simplicity
Small Town Simplicity
Small Town Simplicity
Small Town Simplicity
Small Town Simplicity
Small Town Simplicity
4.4 Metro Fusion Metro Fusion Metro Fusion
Source: ESRI
Housing & Commercial
• Median Age: 38.4
• 59 percent high school graduate or some college
• Median HH Income: $49,000
• Avg. Home Value: $118,000
Rustbelt Traditions (5D)• Married couples without children, singles• Average household size: 2.5• One of the larger lifestyle segments which is
growing• Top lifestyle segment for the MARC region
Housing & Commercial
Rustbelt Traditions (5D)
Source: ESRI
City% of HH
Rank in City
Total # of Segments
Raytown 54.0 1 5 (10)
Sugar Creek 28.8 2 3
Overland Park 24.1 1 10
Independence 19.2 2 11
Gladstone 17.2 2 12
Kansas City, Kansas 16.2 2 18
Riverside 14.0 2 4
Kansas City, Missouri 9.6 2 24
Grandview 9.3 3 9
MARC Region 7.7 1 54
Merriam 4.0 7 7
Prairie Village 3.3 8 8
Housing & CommercialUnderstanding the tenure of your community
Year Homeowner Moved Into Current Residence
Total
Moved in 1969 or earlier
Moved in 1970 to 1979
Moved in 1980 to 1989
Moved in 1990 to 1999
Moved in 2000 to 2009
Moved in 2010 or later
Fairway, Kansas 100.0% 3.4% 8.9% 14.4% 16.0% 39.9% 17.4%Kansas City, Kansas 100.0% 5.9% 5.5% 7.3% 14.4% 38.4% 28.5%Merriam, Kansas 100.0% 3.5% 5.1% 7.5% 14.7% 40.2% 28.9%Mission, Kansas 100.0% 4.1% 0.8% 5.3% 12.0% 36.5% 41.3%Mission Hills, Kansas 100.0% 6.0% 10.1% 13.3% 16.6% 41.4% 12.6%Mission Woods, Kansas 100.0% 11.1% 16.7% 18.1% 11.1% 33.3% 9.7%Overland Park, Kansas 100.0% 2.1% 2.9% 7.1% 16.3% 41.4% 30.0%Prairie Village, Kansas 100.0% 5.9% 6.6% 9.6% 18.1% 37.3% 22.5%Roeland Park, Kansas 100.0% 5.3% 6.2% 8.4% 17.5% 35.4% 27.3%Westwood, Kansas 100.0% 7.4% 7.0% 12.9% 18.3% 40.0% 14.4%Westwood Hills, Kansas 100.0% 5.1% 8.4% 11.2% 25.3% 41.0% 9.0%Gladstone, Missouri 100.0% 6.7% 5.2% 9.1% 16.9% 37.4% 24.7%Grandview, Missouri 100.0% 3.6% 4.3% 6.6% 15.4% 38.4% 31.8%Independence, Missouri 100.0% 5.9% 5.6% 7.5% 16.1% 40.7% 24.1%Kansas City, Missouri 100.0% 3.8% 4.2% 6.2% 13.2% 40.7% 31.9%North Kansas City, Missouri 100.0% 2.5% 0.0% 2.6% 11.5% 36.4% 47.0%Raytown, Missouri 100.0% 7.5% 5.4% 8.6% 14.5% 43.0% 20.9%Riverside, Missouri 100.0% 3.6% 1.2% 6.4% 7.6% 45.7% 35.5%Sugar Creek, Missouri 100.0% 7.1% 5.6% 6.2% 15.6% 43.0% 22.5%Kansas City, MO-KS Metro Area 100.0% 3.3% 4.3% 7.3% 16.0% 42.6% 26.5%
Housing & CommercialUnderstanding the Multifamily Market
First Suburbs Multifamily
Developments
Fairw
ay, K
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Gla
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Gra
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Inde
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Kans
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Kans
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Mer
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, KS
Miss
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Hills
, KS
Miss
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Woo
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Miss
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KS
Nor
th K
ansa
s City
, MO
Ove
rland
Par
k, K
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Prai
rie V
illag
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Rayt
own,
MO
Rive
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Roel
and
Park
, KS
Suga
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ek, M
O
Wes
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Wes
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Deca
de T
otal
Pre 1940 - - - 4 - 4 - - - - 3 - - 2 - - - - - 13
1940-1949 - - - - - 2 - - - - - - - - - - - - - 2
1950-1959 - - 1 6 - 9 - - - - - 2 1 1 - - - - - 20
1960-1969 - 5 14 18 14 33 3 - - 10 1 46 2 10 6 1 1 - - 164
1970-1979 - 6 12 21 14 45 - - - 16 1 16 1 5 18 - - - - 155
1980-1989 - 0 5 10 5 40 2 - - 3 - 13 3 3 - - - - - 84
1990-1999 - - 3 2 1 3 - - - - - 1 - - - - - - - 10
2000-2009 - - 1 3 4 11 - - - - - 4 - - 1 - - - - 24
2010-2016 - 1 1 1 1 3 - - - - - 2 - - - - - - - 9
Renovations - - - 1 - 2 - - - - - - - - - - - - - 3
Under Construction - - - - - 2 - - - - - 1 - - - - - - 1 4
Proposed - - - - - - - - - 1 - 5 1 - - - - - 1 8
TOTAL 0 12 37 66 39 154 5 0 0 29 5 85 7 21 25 1 1 0 1
Source: CoStar, data pulled on 3.29.2016
MultifamilyDevelopments Units
Total First Suburbs Percent of Total Total First Suburbs Percent of Total
Pre 1940 723 13 1.80% 13,958 352 2.52%
1940-1949 42 2 4.76% 2,556 67 2.62%
1950-1959 85 20 23.53% 4,395 1,031 23.46%
1960-1969 362 164 45.30% 21,566 12,772 59.22%
1970-1979 301 155 51.50% 33,551 20,287 60.47%
1980-1989 241 84 34.85% 30,601 11,587 37.86%
1990-1999 100 10 10.00% 13,339 964 7.23%
2000-2009 154 24 15.58% 22,847 3,511 15.37%
2010-2016 61 9 14.75% 9,357 1,677 17.92%
Renovations 6 3 50.00% 1,239 438 35.35%
Under Construction 57 4 7.02% 6,603 470 7.12%
Proposed 42 8 19.05% 9,098 3,945 43.36%
TOTAL 2,132 488 22.89% 160,012 53,156 33.22%
Source: CoStar, data pulled on 3.29.2016
Housing | Policy
Commercial Development• Assigns each block group into 1 of 67 unique lifestyles
based not only on demographics but socioeconomic characteristics.
• Helps you understand lifestyle choices such as activity participation and media preferences.
Commercial Development• Data is frequently used by retailers for site selection,
consumer goods companies for media and promotion.• Can help local governments understand the community’s
elderly population, identify potential programming topics for parks and recreation, and identify areas where community services could be expanded.
Commercial Areas | Policy