OVERCOMING ONLINE VIDEO STREAMING CHALLENGES
WITH BETTER QOE
OVERCOMING ONLINE VIDEO STREAMING CHALLENGES
WITH BETTER QOE
THE RISE OF OTT SERVICES
A LOOK AT THE OTT MARKET
GROWTH OF OTT SUBSCRIBERS, WORLDWIDE
KEY PLAYERS IN THEOTT MARKET
KEY CHALLENGESOF ONLINE VIDEO STREAMING
ELEMENTS THAT IMPACT QoE OF AN OTT NETWORK
STREAMING METRICS THAT IMPACT QoE OF ONLINE VIDEO STREAMING : AN AUDIENCE PERSPECTIVE
THE NEED FOR QOE FOR OTT
KEY METRICS FOROTT PROVIDERS
KEY QUESTIONS AN OTT QOE SOLUTION CAN HELP ANSWER
Radical shift in content viewing – Any-time, Anywhere, Any-device
Content delivered over internet via OTT services without any via-media
High speed internet and IP delivered content is disrupting media industry
Smartphone ubiquity makes it the preferred platform for online media consumption.
Num
ber of subscribers in millions
OTT subscribers to reach a mark of 650Mn by 2021; nearly double from
2016.
Global subscription OTT market to grow by 24.0%
in 2018
46 69102
181
290
401
473536
595650
0
100
200
300
400
500
600
700
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Number of over-the-top (OTT) subscription video service subscribersworldwide from 2012 to 2021 (in millions)
Source: Global Video Over-the-Top (OTT)Services Market, Aranca
Bandwidthlimitations
Latencyissues
DeviceIncompatibility
OTT service providers unilaterally agree that superior Quality of Experience greatly reduces subscriber churn.
Demand for videoswith high qualityand consistency
Quantity of content isnot a measure
of success in OTT
Exceptional customerengagement promotes
greater platform stickiness
Average BitRate (ABR)
• Faster video start up times• Reduced rebuffering delays• Highest quality video viewing experience
Asset GenreAnalysis
• Viewing pattern analysiswrt genres
• Customer segment targetingand profiling
• Customized viewing experience
• Check transmission related parameters
• Check machine related parameters
• Ensure system delivers as per client-side player requirements
EngagementAnalysis
• Better knowledge about customer tastes• Monetization by strategic ad placement• Customizing future video to maximize engagement
Quality of Service Analysis
Subscriber behaviour analytics
Viewing experience analytics
NetworkQuality
analytics
Hierarchical view of metrics in the
network
Completeview of asession
Advancedsearch and aggregation
Fault prediction based on time slicing window
Multi-dimensional views for
correlating metrics
Location-based viewingoptions
Online TV and video
Online TV and video subscription revenues
Online TV and video advertising
$ billions $ billionspercent
20100
10
20
30
40
50
2020 20100
10
20
30
40
50
2020 20100
10
20
30
40
50
2020
4.0
27
2.4
18.1
4042.3
User BehaviourAspects
Application and devicecompatibility
Qualityof content
CDNperformance
Network operatorperformance
Averagebitrate
Media playbackerror
Rebufferingtime
Start bufferingtime
HSC’s OTT QoE and Analytics Solution provides real-time, multi-dimensional, integrated & customizable actionable insights into the complete delivery network chain of the video viewing sessions. The solution can be used to gain deep insight into the network conditions, subscriber behaviour and viewing experience metrics.
Interested? www.hsc.com [email protected]+91.124.4178999
REFERENCEShttps://www.forbes.com/sites/forbestechcouncil/2018/01/23/how-ott-will-innovate-in-2018/#1a18d0f7526b
https://blog.harmonicinc.com/the-ott-dilemma-how-to-ensure-superior-qoe/https://blog.streamlyzer.com/2016/03/11/chooing-right-key-performance-index-for-video-streaming-service/
https://www.atkearney.com/communications-media-technology/ott-streaming-in-the-limelight-four-trends-and-predictions-for-the-media-industry
