Outreach Strategies for BSU
Presented by Anna TemuAugust 2012
BSU Workshop 1
2
Faculty of Agriculture
Faculty of Forestry
SOKOINE UNIVERSITY
Faculty of Veterinary Medicine
TEACHING AT
Faculty of Science
Development studies institute
Faculty of Vet. Medicine
Inst. for continuing education
A TYPIC
AL SOUTH
UNIVER
SITY
STRUCTURE OF SUA OUTREACH
Organized through special centrally controlled units
University, Departments and other Functional Units, Individual, Project internalization
Consulting Bureaus/Services
3
TYPICAL SETUP OF UNIVERSITY OUTREACH
Use centralized units to provide service to research-functional units (projects)
Donor funding through basket funding bringing important stakeholders implicitly defined in competitive grant system
University defined incentive for outreach institutionalized in promotion criteria
4
Examples of Outreach Internalization/Action Research
SUA Agribusiness Incubator Program (DANIDA PILOT)
African Agribusiness Academy (Netherlands)
International Food Standards Policy advocacy (DANIDA)
5
Example of outreach internalizations …
SUGECO – Entrepreneurship Program (DAEA)
BEST/AC
Contracting Out of Poverty (IFPRI)
6
Reaching Out and In
Farmers Show and trade fairs bring university down to stakeholders
Short-term training strengthen interaction with the industry
CAN WE DEFINE THE GAPS ?
There is a need to look for improved approaches for effective outreach by:
Re-assessing University mandates and who are beneficiaries (direct and indirect)
Re-assess demand of various stakeholders,
Define the environment/context that will make outreach strategy work
Assess what we can and try to offer, learn as you implement
8
BSU OUTREACH STRATEGY
Our main output: Stronger Universities
Our transitional outputs: Improved human resource base Curriculum and research program improved Enhanced research vigor and impact orientation (R
for D) Improved working environment and facilities for
research training and outreach
9
FOOD FOR THOUGHT
Traditional dissemination methods, M&Es and impact assessment must be augmented with innovative methods that internalize outreach Examples: action research, experiential research “learning with
stakeholder” use feedback more effectively for each important steps
Continue use of more pragmatic approaches such as: problem-based training, case teaching and involvement
of industry (e.g. value chain participants, policy makers, government, NGOs, service providers etc) in classroom and
Universities cross fertilization involving part time lecturing and exchange visits
10
BSU OUTREACH STRATEGY
Defined basics for effective outreach (future targets)
Internalized participation of stakeholders early on and throughout the project/program
Quality follow-ups of adoption and application
Develop forums for University – Stakeholder interactions
o Career fairso Industry-university forums (agribusiness forums)o Encourage specific one-to-one interactions with proper
feedback systemo Internalize “successful” outreach program in Promotion
criteria 11
Outreach Strategies for BSU
Presented by Anna TemuAugust 2012
BSU Workshop 13
Current outreach activities at Roskilde University
VisionRoskilde University is committed
to: a critical, problem-oriented and
innovating approach to research, education, and extension/outreach
in view of actively contributing to finding and shaping solutions for on-going issues of society
Strategic outreach goals 2011-2014
1. Increased capacity of innovation (links to private sector)
1000 established collaborations between enterprises and student projects (either research or internships)
Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation
Teaching entrepreneurship/social entrepreneurship Establishment of research cooperation with 3 new
technical colleges (”professionshøjskoler”) through joint PhD projects
Action-research (urban planning; environment of the workplace) is part of the research approach practised by many
Strategic outreach goals 2011-2014
1. Increased capacity of innovation (links to private sector)
1000 established collaborations between enterprises and student projects (either research or internships)
Increasing from 200 to 500 contacts with SMEs within the region of Zealand for knowledge sharing and inspiration for innovation
Teaching entrepreneurship/social entrepreneurship Establishment of research cooperation with 3 new
technical colleges (”professionshøjskoler”) through joint PhD projects
2. Participation in the public debate340 annual research publications for the general
public1660 other outreach communication activities
(public meetings, personal contacts, workshops and seminars etc.)
3. Collaboration with municipalities with the Zealand Region
An example:
Permanent features of RUCinnovations
One-Stop-Science-Shop: The private enterprise entry point o RUC and RUC ‘s entry point to the private sector
Project cooperation
Internship cooperation
Student jobs
Research cooperation
PhD- collaboration
EventsVenture Cup, RUC Karrieremesse, RUCinnovations entrepreneurship prize
Agreement between Zealand Growth Forum and RUC
Research activities in collaboration with SME and organisations in the Zealand Region
Research and trainings on demand
Activities related to the Femern Belt Bridge construction project
The Municipality Platform
Student growth house for entrepreneurship, innovation and creativity
Examples of research activities
Green regional gastronomic experiences – GRO GRO is an ambitious food sector project, aiming at
creating growth in the region of Zealand through innovation and education within the domains of food and culture.
Targets growth and employment through innovation in the food sector Offers iguided innovation trajectories, a large regional network amongst food producers, capacity building and on-going events.
Risø Park Establishment of a Development Park for Cleantech Main partners are the Municipality of Roskilde, the
Danish Technical University, the Zealand, and Scion DTU.
Municipality platformRU is currently engaged in collaboration with
regional municipalities in the areas of green innovation and the elaboration of climate action plans and strategic energy plans.
Stages of activities:1. Problem identification & analysis
2. Stakeholder mapping, contact making, and analysis
3. Elaboration & proposal of technical solutions
4. Fund raising & political (stakeholder) decision & commitment to go ahead
5. Planning for implementation
6. Implementation, monitoring & Evaluation
Lessons learnt from the outreach activities
SME have limited or no knowledge of opportunities for collaboration with RU
Insufficient focus from RU on the potential opportunities of collaboration with SME
High response rate from contacted enterprises (1/3 submitted proposals)
Necesary to develop more concise concepts for collaboration between the business sector and the universities. Necessary to master relevant specific natural and social science knowledge; technical knowledge about current (environmental management) practices;
Possess political/tactical flair for stakeholder positions and interests
Organisation and contents of today’s group
work
Organisation Facilitators will propose
questions
9:50 – 10:30 Start out in small groups of 2-4 persons until break
11:00 – 11:45 Continue in small groups after break
11:45 – 12:30 Plenary presentations from small groups. Discussion and conclusion.
Questions for BSU Group workBefore coffee/tea break
1. Is outreach important - why/why not?
2. Does your university (south) have a mandate and strategy for outreach activities? If not, what should it be?
3. Which outreach partners, themes, and activities if any are you currently collaborating with / engaged in within your respective platforms in the South?
4. Which outreach target groups, themes and activities would you like to develop in the BSU project?
Questions for BSU Group workAfter coffee/tea break
1. What are the drivers and inhibitors for faculty staff to engage in outreach?
2. How can outreach activities add more value to the university and the individual staff member?
3. Which ideas do you have for joint outreach activities with Danish Universities? How can Danish Universities assist you?
4. How should we approach implementation, and what are the next steps (who does what, when?)
Enjoy your group work!