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Out Of Home / Outdoor
JOMC 170
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OOH - Out Of Home
• All advertising specifically intended to reach consumers outside the home.
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Outdoor
• The term refers to any form of media that carries advertising messages to consumer audiences outside the home. Outdoor products are divided among four categories: billboards, street furniture, transit and alternative.
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Billboard
• Large format advertising displays intended for viewing from extended distances, generally more than 50 feet.
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Billboard formats
• 8-Sheet Posters• 30-Sheet Posters (Paper)• 30-Sheet Wrapped Posters• 30-Sheet Wrapped Square Posters• Bulletins• Digital Outdoor Media• Spectaculars• Wall Murals
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Bulletin
• The largest standardized outdoor format, typically measuring 14' x 48' in overall size.
• Sold either as permanent displays or in rotary packages.
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Effen bulletin
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Dogs rule bulletin with extension
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Muffin
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Street furniture
• Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic.
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Street furniture formats
• Bicycle Rack Displays• Bus Bench Advertising• Bus Shelter Panels• Convenience Store
Displays• In-Store Displays• Kiosks: Information• Kiosks: Telephone
• Newsstands and Newsracks
• One-Sheet Posters• Pedestrian Panels• Shopping Mall Displays• Sun Shelter Displays &
Beach Panels• Urban Panels
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Zoo Bus Shelter
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Transit displays
• Displays affixed to moving vehicles or in the common areas of transit terminals and stations.
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Transit display formats
• Airport Terminal Displays
• Exterior Bus Posters
• Interior Bus Cards
• Subways and Rapid Transit Rail Systems
• Taxicabs
• Truckside Advertising
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Deadwood Transit• Interior wrap of the Times Square Shuttle Train to resemble a Western Saloon.
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Alternative media
• Outdoor formats that do not fall into the categories of: billboards, street furniture or transit.
• Most alternative media is used to create customized solutions for advertisers.
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Alternative formats
• Airborne Displays• Barrier Poles• Blimps & Custom Inflatables• Carton & Cup Advertising• Confection Packaging• Digital Displays• Dry Cleaning Bags• Gas Nozzle Advertising• Golf Cart Advertising• Golf Tee Divider Advertising
• Marine Vessel Displays• Parking Garage Advertising• Parking Meters• Place-Based Displays• Postcard Advertising• Rest Area Panels• Ski Area Displays• Stadium & Arena Displays ・• Trash Receptacle Panels• Turnstile Advertising• Vending Cart Umbrellas
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Mini Alternative
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Daily impressions
• Also called DEC. The estimated number of persons passing an outdoor location on an average day.
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DEC - Daily Effective Circulation
• The average number of persons passing and potentially exposed to an advertising display for either – 12 hours (unilluminated - 6:00am to
6:00pm) – 18 hours (illuminated - 6:00am to 12:00
midnight).
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Gross impressions
• The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.
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GRP - Gross Rating Point
• The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.
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25 GRP Rotary Bulletin