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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
OUR ROLE AND RESPONSIBILITY
IN INFORMATION 4.0
Context, Molecular Information, Governance, Ethics
Ray Gallon Andy McDonald
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Four design principles:
▪ Interoperability
▪ Information
transparency
▪ Technical assistance
▪ Decentralized
decisions
Industry 4.0
Originated as strategy in the
German government Includes:
▪ Cyber-physical systems
▪ The Internet of things
▪ Cloud computing
https://pbs.twimg.com/media/C7bhdJhXQAAP6Eo.jpg
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
The Four Industrial Revolutions
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Paradigm Shift TechnologiesInternet of Things:
Identifiable objects interacting
& deciding autonomously
Augmented Reality:
Digital content added to reality
to enrich information
Human Bionics:
Altering, augmenting, or
adding to human capacity
using technology
Driven by
Artificial
Intelligence
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
CONSEQUENCES FOR
CONTENT INDUSTRIES
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Intelligent Technologies:
Distinguishing Characteristics
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
IoT and AI: Machine Autonomy
What do they
need us for?
What do we do
better than they
do?
What do they
do better than
us?
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Delusions About AI
AI today is mostly
pattern matching
The algorithms
were developed in
the 60’s and 70’s
Today’s difference:
BIG DATA
Beware outrageous
claims, but it’s still
very powerful
Input
Hidden layers
(Deep structure)
Depends on training
from Big Data
Output
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
INFORMATION 4.0
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Information 4.0: All About the User
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Characteristics of Information 4.0
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
What is High Contextualization?
The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood.
Oxford Dictionary
Staticinformation
A matrix of perceivable, observable, programmed, predicted parameters, events or intents that define an information response request.
– Information 4.0
Spontaneusinformation
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Why do we need to bother?
Everything is becoming user-centric
Technology is more and more capable of
identifying us and will drive context
determination
The arrival of AI everywhere will accelerate
prediction
Technology itself will produce more and more
information
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
AI Everywhere
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
The AmbitionWe are at a unique point in the
convergence of information and
technology
The goal: provide a unique information
response tailored for individuals in a
given context
That means predicting what we need next
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Contextualization Process
Understand what technology will do
Design an information model
adapted to the technology
Make the two worlds work together
in a responsive way
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Context prediction
Stephen Sigg (Aalto
University, Finland):
Sensors know
elements
of each person’s
context
http://ambientintelligence.aalto.fi/p
rojects.html
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Ephemeral current conditions
Extremely sensitive initial conditions
Unpredictable final conditions
Information or context that only
exists for a short time:
Volatility
http://www.islandbreath.org/2015Year/06/150628butterfly.jpg
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Validity versus Validation
Validity matrix
Individual value
Context related
Measure of trust and reliability
Pertinence mapping
Traceability
Validitation of
methods
◼ Contextualizing algorithms
◼ Information assembled as
a response to contextual
triggers
◼ These are autonomous.
How to verify?
How to classify information between volatile and persistent?What do we do with volatile information?
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Metadata: still key to managing validity
Metadata of contextsand theirrelationships ?
Metadata of moleular coherence
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
The Question of Governance
Determines how the content lifecycle
is managed:
People
Process and methodology
Standards or best practices
Accountability
Obsolescence
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Governance: What do we already know how to do?
Collaboration with machines
Curation
Move from content design to
experience oriented design
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Governance Questions for Information 4.0
Who has accountability for information that
passes from machine to machine in codes that
humans can’t read?
How do we decide governance about
information embedded in products?(when product strategy includes content strategy)
What do we govern in volatile information?
When, in the development process, should we
intervene?
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Governance:
What do we need to learn?
Integrate product strategy, marketing strategy and content strategy into a continuous experience or process
Understand what humans do better than bots
Cater for technology-experience-literate users
How and when to engage with ethical questions
Our new role at each phase
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Role and Responsibility
Our role: provide a guided journey that
contributes to the customer experience
Our responsibility: offer users information that
keeps them:
Productive
Safe for themselves, others around them, and the
environment
Content with the product and the company
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
New Opportunities, New Roles
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
DO YOU FEEL CONCERNED?
Will this affect you?
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
European Parliament
Resolution on Robotics
http://www.europarl.europa.eu/sides/getDoc.do?pubRef=-//EP//NONSGML+TA+P8-TA-2017-0051+0+DOC+PDF+V0//EN
Ethics
Status as a Person
Responsability
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Information 4.0 Consortium
Think tank of individuals and organizations to reflect
on the role of information in Industry 4.0 and beyond
Manufacturing
Software
Universities / education
Information specialists
NGO’s and associations
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@RayGallon @AndyMcD_TECH@info4zero
Presentation © 2017 by The authors
Thank You!Want to know more? Talk to us!
@info4zer
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Webs:www.transformationsociety.net
www.easydoccontents.com/en/home/
@RayGallon
@AndyMcD_TECH
Join us!