Download - Our Journey and the Road Ahead!
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TinkerLabs
Our Journey&The Road Ahead!
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A StorybirdOur Journey
&The Road Ahead!
ByTinkerLabsIllustrated by
Nidhi ChananiPublished on
August 18, 2016
© Storybird 2016. All rights reserved. Not for resale.
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Ankur & Kunal met as engineering students at BITS Pilani where they had a ball withlate nights, movies, gup shup and what not…. life was easy breezy!!
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Post Engineering,their lives were fairlyconventional:
- Work for a few years- Get an MBA
Kunal went to IIM A andAnkur to INSEAD
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During their MBAs something interesting happened: both of them got exposed toDesign Thinking. They were super excited!
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Design Thinking- asimple, intuitive &creative process to solveproblems.
They kept wondering-Why weren’t we taughtthis before-it is so powerful andcross applicable, can beused to solve:
-personal problems-social problems-business problems
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They thought, “What if we could build a company which trains people & consultsorganizations on Creative Problem Solving using Design Thinking?”
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Let’s take Design tonon-design places, theysaid!
That is how TinkerLabswas born in 2013- atraining & consultingfirm focused on DesignThinking.
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The initial phase was tough- most companies and academic institutes did not knowwhat Design Thinking was; it took some time and effort to create awareness and getclients excited.
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Soon, they conqueredthe first hill - their firstset of clients wereacademic institutes.
In 2014, they workedclosely with topEngineering & BusinessSchools (IITs, IIMs, SPJain, Symbiosis et al)conducting workshops onDesign Thinking forCreative ProblemSolving.
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Early 2015- two things happened 1) Infosys went loud about training 30,000+employees on Design Thinking 2) IIM A introduced a course on Design Thinking.Leveraging this industry momentum, they just pushed for acceleration!!
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It was now time to targetthe corporates.TinkerLabs launched itsfirst Design Thinkingworkshop for corporateexecutives in Feb 2015.
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This workshop was a great success- they were able to excite not just private firms butalso the public sector- they soon began working with organizations like IndianRailways, Future Group, HUL among others
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This year, their trainingbusiness sailed well. Theytook Design Thinking to:
- IT services companieslike Tech Mahindra andL&T Infotech- Social ImpactOrganizations likeAshoka, IRMA, WorldVision- Startup incubators likeCIIE, Startup Oasis,IIM C Innovation Park
Looked like DesignThinking was oneveryone’s mind!
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2016 was about the next elevation- TinkerLabs launched its Design Thinkingconsulting arm and soon were able to attract diverse clients. Projects ranged fromStrategy and Marketing to IT and New Business Ventures.
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To deliver on theseintersting projects theycollaborated withdesigners from IITBombay, NID, CIID andParsons New York.
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Demand for DesignThinking services is onthe rise.
With the currenthead-start,team TinkerLabsis keen to become thepowerhouse of DesignThinking in India.
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To achieve this goal- they are building a strong and diverse team of MBAs, Designers,Engineers and Social Scientists!
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They are looking for:
1) Design Guru:3+ years of industryexperience- InteractionDesign/Service Designpreferred
2) IT Raja/Rani:Project Manager with 5+years of IT servicesexperience
3) Learning Champion:L&D professional with5+ years of experience,preferably in technologycompanies
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Reach out to them at:[email protected] | +91 99207 [email protected] | +91 98678 74533
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You'll find this story online at:http://storybird.com/books/our-journey-the-road-ahead/
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