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CHAPTER 1
INTRODUCTION
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INTRODUCTION
Organization plays a major role all over the world. Different organizations
meet peoples needs and provide services or both. The world has become a global
village due to globalization. This has very much helped people to get their needs.
Different firms meet different needs and have its own significance. or this
organizational study the researcher has chosen !"# $%T$&'&(#$# ')T. *TD. (t
is a well reputed company fully owned by a private person named !r. T.T. +ose.
The company !as $nterprises *td believes in the theme and motto of ,uality in
services and products. (t has made use of all available opportunities to e-pand and
consolidate its activities. This organization study report will be covering the
organization as a whole briefly. The researcher have gone through various
departments and gathered information as much as possible.
IMPORTANCE OF THE STUDY
The main aim is to study the financial performance and position of the
company history of the /ompany various business activities specialities business
performance functions of various divisions future developments etc. The
organization study helps to bridge the gap between the theory and practical aspects
of the organizational functions. The theories learned can be put into actual
organizational situation. Thus this organization study helps to gather information
about organizational set up overall and departmental performance financial
performance etc.
SCOPE OF THE STUDY
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The project wor2 helps me to understand the practical use of the theoretical
perspective. The !3" course so far has provided me only with theoretical
2nowledge regarding the various management phases and aspects. The
Organizational #tudy at !as $nterprise *td has provided me new views regarding
its functions. (t has brought me with the information about various aspects and has
been of valuable help and assistance to me. The study is restricted to e-ploration of
various functions under ta2en by each department. (t provides a better understanding
at functional level of each department i.e. 'urchase materials production
mar2eting finance and human resource management. The #cope of this study will
comprise only inside of this /ompany.
OBJECTIVES OF THE STUDY
The main aim is to study the financial performance and position of the
company history of the /ompany various business activities specialities business
performance functions of various divisions future developments etc. The main
objectives of the study are
To 2now about the history and growth of !as $nterprises limited.To study the organizational structure and its hierarchical level.
To have information about the companys product.To 2now the structure and functioning of various departments in the
company.To analyze the wea2ness of the /ompany and provide means and suggestions
to improve these.
RESEARCH METHODOLOGY
&esearch is defined as human activity based on intellectual application in the
investigation of matter. The primary purpose for applied research is discovering
interpreting and the development of methods and systems for the advancement of
human 2nowledge on a wide variety of scientific matters of our world and the
universe. The system of collecting data for research projects is 2nown as &esearch
methodology. #ome important factors in research methodology include validity of
research data $thics and the reliability of measures most of wor2 is finished by the
time finish the analysis of data. &esearch !ethodology is a science of studying how
research is done scientifically. (t is a way to systematically solve the research
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problem by logically adopting various steps. !ethodology helps to understand not
only the products of scientific in,uiry but the process itself.
CHAPTERISATION
This project consists of nine chapters. They are mentioned below of the
study6
CHAPTER: 1 Introduct on
This chapter deals with scope of the study purpose of the study assumptions
of the study limitations of the study etc.
CHAPTER !: R"# "$ o% R"&'t"d L t"r'tur"
*iterature review focuses and directs towards specific purpose. (t is also
selective.
This chapter deals with review about organization management review about
research methodology etc
CHAPTER (: D") *n o% Stud+
Design of the study includes research which means systematic and logic
study of an issue or problem or phenomenon through scientific method and the types
of research.
This chapter consists of types of research research approach techni,ues of
data /ollection tools of research used etc.
CHAPTER ,: Indu)tr+ Pro% &"
(ndustry profile is the profile of the spices industry. This chapter gives
awareness about the industry in which the company operates. (t also covers the
history growth and present scenario of the industry.etc
CHAPTER -: Co./'n+ Pro% &"
/ompany profile is the profile of the company organisational framewor2.
CHAPTER 0: Product Pro% &"
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CHAPTER !
REVIE3 OF RELATED LITERATURE
REVIE3 ABOUT ORGANISATION MANAGEMENT
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ORGANISATION
Organisation is the process of identifying and grouping wor2 to be
performed defining and delegating responsibility and authority and establishing
relationships for the purpose of enabling people to wor2 most effectively together in
accomplishing objectives. (n other words organisation is an instrument for achieving
organisational goals. The wor2 of each and every person is defined and authority and
responsibility is fi-ed for accomplishing the same.
The study of organizations includes a focus on optimizing organizational
structure. "ccording to management science most human organizations fall roughly
into four types6
'yramids or hierarchies/ommittees or juries!atri- organizations$cologies
P+r'. d) or H "r'rc6 ")
" hierarchy e-emplifies an arrangement with a leader who leads leaders. This
arrangement is often associated with bureaucracy. 8ierarchies were satirized in The'eter 'rinciple =59>9? a boo2 that introduced hierarchiology and the saying that @in
a hierarchy every employee tends to rise to his level of incompetence@.
Co.. tt"") or Jur ")
These consist of a group of peers who decide as a group perhaps by voting.
The difference between a jury and a committee is that the members of the committee
are usually assigned to perform or lead further actions after the group comes to adecision whereas members of a jury come to a decision. (n common law countries
legal juries render decisions of guilt liability and ,uantify damages juries are also
used in athletic contests boo2 awards and similar activities. #ometimes a selection
committee functions li2e a jury. (n the !iddle "ges juries in continental $urope
were used to determine the law according to consensus amongst local notables.
/ommittees are often the most reliable way to ma2e decisions. /ondorcetAs jury
theorem proved that if the average member votes better than a roll of dice then
adding more members increases the number of majorities that can come to a correct
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vote =however correctness is defined?. The problem is that if the average member is
worse than a roll of dice the committeeAs decisions grow worse not better6 #taffing
is crucial. 'arliamentary procedure such as &obertAs &ules of Order helps prevent
committees from engaging in lengthy discussions without reaching decisions.
St'%% Or*'n 7't on or Cro))8Funct on'& T"'.
" staff helps an e-pert get all his wor2 done. To this end a @chief of staff@
decides whether an assignment is routine or not. (f itAs routine he assigns it to a staff
member who is a sort of junior e-pert. The chief of staff schedules the routine
problems and chec2s that they are completed. (f a problem is not routine the chief
of staff notices. 8e passes it to the e-pert who solves the problem and educates the
staff B converting the problem into a routine problem. (n a @cross functional team@
li2e an e-ecutive committee the boss has to be a non;e-pert because so many 2inds
of e-pertise are re,uired.
Or*'n 7't on: C+c& c'& Structur"
" theory put forth by renowned scholar #tephen +ohn has asserted that
throughout the cyclical nature of ones life organizational patterns are 2ey to success.
Through various social and political constraints within society one must realize that
organizational s2ills are paramount to success. #tephen +ohn suggests that emphasis
needs to be put on areas such as individualC group processes functionality and
overall structures of institutions in order to maintain a proper organization.
urthermore the individualAs overall organizational s2ills are pre;determined by the
processes underta2en.
M'tr 9 Or*'n 7't on
This organizational type assigns each wor2er two bosses in two different
hierarchies. One hierarchy is @functional@ and assures that each type of e-pert in the
organization is well;trained and measured by a boss who is super;e-pert in the same
field. The other direction is @e-ecutive@ and tries to get projects completed using the
e-perts.
Eco&o* ")
This organization has intense competition. 3ad parts of the organizationstarve. ood ones get more wor2. $verybody is paid for what they actually do and
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runs a tiny business that has to show a profit or they are fired. /ompanies who
utilize this organization type reflect a rather one;sided view of what goes on in
ecology. (t is also the case that a natural ecosystem has a natural border B eco regions
do not in general compete with one another in any way but are very autonomous.
C6'r'ct"r )t c) o% or*'n )'t on
Division of wor2 /ommon objectives/o;ordination:ell defined authority;responsibility relationships/o;operative relationships
O ;"ct #") o% or*'n )'t on
To increase productionTo help management/o;operation of employees
I./ort'nc" o% Or*'n )'t on
8elps in administration8elps in optimum utilisation of technological innovations'romotes growth and diversification$asy co;ordination$ncourages initiativeTraining and development of personnel3etter human relations
REVIE3 ABOUT RESEARCH METHODOLOGY
The primary purpose for applied research is discovering interpreting and the
development of methods and systems for the advancement of human 2nowledge on a
:ide )ariety of scientific matters of our world and the universe. &esearch
methodology is a science. &esearch is an art of scientific investigation. !ethodology
is defined as the way in which the data are collected for the research projects.&esearch methodology has many dimensions and research method is only a part of
0E
http://en.wikipedia.org/wiki/Applied_researchhttp://en.wikipedia.org/wiki/Discovery_(observation)http://en.wikipedia.org/wiki/Interpretation_(logic)http://en.wikipedia.org/wiki/Developmenthttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Epistemologyhttp://en.wikipedia.org/wiki/Discovery_(observation)http://en.wikipedia.org/wiki/Interpretation_(logic)http://en.wikipedia.org/wiki/Developmenthttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Epistemologyhttp://en.wikipedia.org/wiki/Applied_research -
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it. Therefore the scope of research methodology is wider than that of research
methods. &esearch methodology includes not only research but also considers the
logic behind those methods. This reveals about the data collection. (t contain
objectives of the researcher the source from which the data are collected the
methods applied for the collection of data techni,ues used for presentation.
CHAPTER (
DESIGN OF STUDY
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0< An'&+t c'& R")"'rc6
(n analytical research one has to use facts or information already available
and analyse these to ma2e a critical evaluation of the material.
< Pur" r")"'rc6
'ure research is underta2en for the sa2e of 2nowledge without any intention
to apply it in practice. (t is underta2en out of intellectual curiosity or in,uisitiveness.
(t is also 2nown as basic or fundamental research.
RESEARCH
&esearch means search for facts. " systematic search for an answer to a
,uestion or a solution to a problem is called research. (t is a purposive investigation.
&esearch is a systematic and logic study of an issue or problem or phenomenon
through scientific method. "ccording to $mory Gany organized in,uiry designed and
carried out to provide information for solving a problem.
The research used in the study are e-ploratory research used with the
intension to 2now facts unfamiliar which the researcher has little 2nowledge
descriptive research for the purpose of gathering descriptive information historical
research with a view to reconstruct the origin and development of the institution
and also for discovering the trend in the past.
RESEARCH APPROACH
&esearch "pproach refers to the approach or the methodology that has been
adopted to conduct the research. (t basically involves the selection of research
,uestions the conceptual framewor2 that has to be adopted the selection of
appropriate research method such as primary research secondary research etc. (t
enumerates the research ,uestions describes the conceptual framewor2 describes
the case study approach used and then lays out the analysis plan.
This chapter reviews the research approach and methods. (t enumerates and
describes the conceptual framewor2 describes the case study approach used and
then lays out the analysis plan. The approach followed is observation method. The
entire activities of the organization are observed and information is written on its
basis. (n the manufacturing units the entire operations are being observed. #o theinitial step will be e-amining of the websites journals magazines and other
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secondary sources from where the information regarding the company is available.
or getting information about each department interviews with the department heads
were conducted.
There are two basic approaches to research namely
5. uantitative approach and
7. ualitative approach
(n the uantitative approach the research is based on measurable ,uantities.
Therefore data in this approach are available in the ,uantitative form. This approach
can further classified into inferential e-perimental and simulation
approaches. The inferential approach aims at forming a data base from which
to infer characteristics or relationships of population. (n this approach a
sample is selected from the population and it is studied to determine the
characteristics of the sample. (n this approach some variables are manipulated to
observe their effects on other variables.
ualitative approach to research is concerned with subjective assessment of
attitudes opinions and behaviours. &esearch in such situations is a function of
researchers insight and impressions. #uch an approach generates results
either in non;,uantitative forms or in the form which are not subjected to
rigorous ,uantitative analysis.
TECHNI=UES OF DATA COLLECTION
Sourc") o% d't'
There are several ways of collecting the appropriate data which considerably
in conte-t of money costs time and other resources at the disposal of the researcher.
There are 7 sources of collecting data; internal source of data and e-ternal
source of data. (nternal source of data is collected from the company where the
researcher doing the project. $-ternal sources of data are collected from the mar2et.
This can be again divided into 'rimary and secondary data. The researcher has
selected both the internal and e-ternal sources of data for the study. Data re,uired for
the study is obtained both through primary and secondary sources.
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Pr .'r+ d't''rimary data can be collected through survey method. 8ere data is collected
by observation through personal interview and telephone interviews. The 'rimary
data are collected from the sources li2e
/ompanys "udited and unaudited final accounts/ompanys !emorandum and "rticles'rofile
Direct (nterview method will be used for collecting the relevant information
on divisions history of the company details about its sister concerns 3oard of
directors etc =without using any uestionnaire ? .(t consists of two methods
i? #urvey method
ii? Observational method
> Sur#"+ M"t6od
#urvey method involving of personal telephonic and interviews are very
effective to e-plain the present wor2ing of the factory. ( got different types of
data from each and every individual. !y research report has been formed on the
basis of the information from the factory.
> O )"r#'t on M"t6od
Observational method is very much useful for a researcher to do a real study
of the picture. Observational techni,ues are methods by which an individual or
individuals gather firsthand data on programs processes or behaviors being studied.
(t includes
/ompany publication+ournals"nnual &eports:ebsites!agazines
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S"cond'r+ d't'
These are data collected from boo2s newspapers magazines and trade
journals advertisements. These data which were already collected by someone for another purpose. They are second hand information. . Data is also collected from
published sources li2e company profile company journals leaflets internet etc.
/ollection of secondary data from outside sources such as
#pices 3oard/ompany 3oo2s*ibrariesweb sites3rochures!agazines
PROCEDURE FOR DATA ANALYSIS
The purpose of research is to find out something analysis of data is
performed to find out this something ."nalysis of data is considered to be highly
s2illed and technical job which should be carried out only by the researcher himself
or under his close supervision. (t is through systematic analysis that the underlying
features of the data are revealed and valid generalization is arrived at. acts and
figures never spea2 for themselves. Only by means of organizing analyzing and
interpreting the research data their salient features inter;relationship cause and
connections are brought out.
"nalysis of data therefore means critical e-aminations of the data for
studying the characteristics of the object under study and for determining the
patterns of relationships among the variables relating to it using both ,uantitative
and ,ualitative methods.The following is the procedure of data analysis.
5. The first step involves construction of statistical distribution and calculation
of sample measures li2es averages percentages and measures of
dispersion for describing the features of the statistical data.
7. The second step of analysis is to compare two or more distribution or
two or more subgroups with in a distribution. The comparison can be done
with the help of measures of central tendency. 3ut the comparison bymeasure of central tendency alone would be misleading.
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V'nd'n."du? Idu@@ D )tr ct? "r'&'
The Organization was founded by a group of planters in Herala and
Tamilnadu in 59F7 with the vision to provide the best services to the planters of
/ardamom /offee Tea and 'epper. The /ompany have direct lin2 with the farmers
and all its core activities are farmer oriented. The /ompany started in 59F7 as a
partnership firm with an agriculture input distribution networ2 in Herala. This
mar2ed the beginning of an enterprise B a beginning of a great venture in (ndia.
radually the partnership firm grown into a 'rivate *td /o and then into a *imited
/ompany called !as $nterprises *imited. The &egistered office of !"#
$nterprises *td is situated at )andanmedu (du22i District Herala #outh (ndia.
!as $nterprises *td was incorporated on 5>th !ay 5994 under the
/ompanies "ct 590>. (t was beginning of greater things to come B $-pansion of
'lantation holdings Diversification into $-ports and (mports /ardamom
"uctioning 'roduction !/ 'roducts such as /urry 'owders 'ic2les etc
'roduction of !icro nutrients organic manures organicCbio pesticides Dealership
of 3#%* products in (du22i Dist. %ow the /ompany are the producers of the
famous I'"*"TJ 3rand and supplier of I!ohanlals Taste 3udsJ. I!as /hayaJ and
I!as #picesJ are their own brands in the !ar2et. The /ompany is one the leading
e-porter of /ardamom and other #pices.
(du22i District is famous for spices such as /ardamom 'epper /loves etc.
8ence the /ompany is "gro based one. The main businesses are /ardamom
"uctioning $-ports of /ardamom and other spices dealing "gri; inputs and
implements /urry powders masalas etc. The /ompany is divided into variousDepartmentsCDivisions such as "gri "uction !/ $-port 'lantation and so
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on.Today !"# is a large business house from the ods own /ountry B Herala (ndia
engaged in !anufacturing and !ar2eting $-porting /ardamom "uction
'lantations Oleoresins "gri inputs !/ 'roducts etc. The Directors of the
/ompany are leading planters having plantations in Herala and Tamilnadu.
"s a part of its distribution and trading !"# $nterprises *imited is
mar2eting all type of "gri (nputs such as Organic !anure /hemical ertilizers
'esticides 3io ertilizers Organic K 3io 'esticides 'lant rowth &egulators
#prayers 'ump #ets and #prin2ler K Drip (rrigation $,uipments reen 8ouses
8D'$ 'ipes etc for more than two decades. They are supplying the products to the
dealers all over Herala and the operations are monitored from the 8ead Office and
branch offices.(n addition to the mar2eting of "gri (nputs they are helping the
farmers to mar2et their products. They are conducting cardamom auction under
registration from the #pices 3oard. They are e-porting spices K coffee to !iddle
$ast /ountries and +apan and are pioneers in branding spices and trading all over
(ndia. They are mar2eting #pices and Tea in consumer pac2ets under the brand name
!"# #'(/$# and !"# /8""L". The /ompany has its own plantation to the
e-tent of E01 acres in Herala producing /ardamom 'epper and /offee. 'resently
the company is developing about 511 acres of )anilla plantation.
!as $nterprises *td. having its strong base in the plantation sector has been
able to grow through agri related activities. Tourism and ood 'roducts are added to
its business with a view to capitalize on the demand. :ith its plans for the future
based on strong principles and policies the company hopes that it can be leader in
the respective business sector within a few years. The /ompany is not listed in
/apital !ar2et. The /ompany has valid #ales Ta- (ncome Ta- and #ervice Ta- and
$-port &egistrations.
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BRANCHES
#l. %o. '*"/$#
5. Delhi
7. 3anglore
. /umbum Tamilnadu
E. #illamaruthupatty
F. 3odinay22annur
The following are the sister concerns of !"# roup6
1> MEL ORGANICS PVT LTD
!el organics =p? ltd is having head office and factory at sillamarathupatti
Tamil nadu and branch office at )andanmedu. the company is manufacturing copper
sulphate ,uality neem ca2e neem based organic pesticides wetting agents etc.
Act # t "):
production and mar2eting of copper sulphate. production and mar2eting of neemca2e. production and mar2eting of organic pesticides.
!> MAS INDIA AGRO CHEMICALS PRIVATE LIMITED
>E
MAS GROUP COMPANIES
5? !$* O& "%(/# ')T *(!(T$D
7? !"# (%D(" " &O /8$!(/"*# '&()"T$ *(!(T$D
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The main factory and office situated at Hurichy near Hottayam. 8dpe pipe
manufacturing fertilizer mi-ing etc are the main activities of this company.
(> AYUR COUNTY RESORTS LTD
The /ompany named "nchuthara &esorts *td was ac,uired by the directors
in the year 7115;7117 and changed its name to "yur /ounty &esorts *td. to
resemble to the theme behind the project.#ituated %ear !unnar =50 Hm? Herala on
the %ational 8ighway B%8 49 is the "yur /ounty Tourism )illage. This is spread
over 40 acres of land owned by the company.
Act # t "):
8otel and Tourism 3usiness
,> MAS PERIYARVALLEY RESORTS INDIA PVT LTD
8otel *a2e ueen at The22ady Humily is the main attraction under this
concern. The company ac,uired a 01 room hotel with 5.70 acres of prime land in
the heart of Humily town under the name I 8otel *a2e ueen I.This was one of the
biggest and oldest hotel in The22ady and after purchasing the property the company
has renovated the hotel to most modern standard.
Act # t "):
8otel 'roject at The22ady. #hopping /entre.
-> SANTHIVANAM PLANTATIONS PVT LTD
" 701 "cres property in !eghamalai 8ills;Tamilnadu with various
plantation crops. #pecial emphasis is given by the company for the development of horticulture. /ardamom /offee )anilla Turmeric and various varieties of citrus are
planted. Organic method of cultivation is followed by the company.
Act # t ")
/ardamom /offee 'epper and 8orticultural /rops cultivation.
0> MAS NATURALS INDIA PVT LTD:
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!"# %aturals (ndia ='? *td is having its 8ead Office at )andanmedu (du22i
=District? and 3ranch Office at /ochin. The company has manufacturing facility for
olio resins and spices oil e-traction at /hinna2anal !unnar. !"# %"TM&"*# is a
centre of e-cellence for spice products. The largest cardamom auctioneers in "sia
!"# has established a /ardamom /entre at %ew Delhi (ndiaAs capital city and
another at Dubai.
Act # t ")
/ardamom plantation!anufacturing Oleoresin and spices oil e-traction.
> SPECIALITY INDIAN FOOD PAR S AND E PORTS P> LTD
#upplier of curry powder masalas to I!ohanlals Taste 3udsJ. The
company has been formed with the main object of developing food par2s and to set
up manufacturing facilities for food products and to e-port its products. (t has tie up
with #uper #tar !ohanlal to manufacture food products under his brand.
Act # t "):
Developing ood 'ar2s !anufacture and $-port of food products.
2> GRAND PAR TEA INDUSTRIES
rand 'ar2 Tea (ndustry is a partnership firm with factory at /hettu2uzhy
(du22i District engaged in Tea !anufacturing. (t is selling its product through
auction as well as through distributors under the brand I rand 'ar2 TeaJ.
!as $nterprises *imited organizes its activities mainly under seven
Divisions6
DIVISIONS
5. " &( D()(#(O%
7. "M/T(O% D()(#(O%
. 3#%* D()(#(O%
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E. /"&D"!O! "%D #'(/$# D()(#(O%
1< THE AGRI DIVISION OR AGRICULTURAL INPUTS DIVISION
"gri Division or "griculture (nputs Division is the first division of !as
$nterprises *imited. (n other words this division gave the life to this great
enterprise. "gri Division is the base of the /ompany. (n 59F7 a dedicated team of
planters from Herala and Tamilnadu started the "gri inputs distribution system with
a great vision to improve the cultivation procedures in /ardamom 'lantations. The
teams hard wor2 dedication confidence and vision lead !"# to emerge from its
cocoon stage. The "gri Division has grown with support and co;operation of a wide
cover of customers.
GENERAL HIERARCHY OF AGRI DIVISION
E1
AGRI DIVISION
In#"ntor+ S"ct on Account) S"ct on M'r@"t n* S"ct on
M'n'*"rStor")8A*r >
M'n'*"rAccount)8A*r >
M'r@"t n*M'n'*"r A*r >
Stor"""/"r
Jun orAccount'nt)
Ar"' S'&")M'n'*"r)
Stor"C&"r@
D't' Entr+O/"r'tor)
S'&")E9"cut #")
Stor" C&"r@ Stor" C&"r@
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This Division has strong mar2eting infrastructure all over Herala. The "gri
Division has its own factories fertilizer mi-ing centres soil testing labs godowns
offices transportation facilities etc for producing and mar2eting the agri inputs
without any brea2 and delay. "lso the Technical e-perts of the /ompany provide
necessary advice and directions to the planters for improving the health of their
plantations.One speciality of this division is that the division facilitates with
transportation. The /ompany has their own lorries vans etc for supplying the
materials to the customers hence the transporting costs can be reduced to an e-tent.
%ow the division is well established with strong networ2 of mar2eting force
centralized and computerized accounting system fully computerized branches and
agencies modern inventory systems and warehouses a team of highly s2illed and
e-perienced personnel a highly supported group of dealers all over the Herala and
Tamilnadu states etc. %ow the /ompany is one of the main manufacturers and
mar2eters of agri inputs in Herala and Tamilnadu. $ven if there is stiff and strong
competition in the mar2et the /ompany challenges all these barriers by applying
highly modern mar2eting tactics in the field.
!> FMCG DIVISION
The formation of !/ Division = ast !oving /onsumer oods Division?has given a special image to /ompany. The name of I!"#J became more popular
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in Herala in (ndia and even in many foreign countries. The !/ products
produced and mar2eted by !/ Division had got unavoidable place in every
!alayalis heart. The !/ division began its function as Tea division since
599>.The reputed brands I!as #pices I!as /urry powdersJ I!as /haayaJ have
emerged from the factory in the year 711
M'n'*"rAccount)FMCG
M'r@"t n*M'n'*"rFMCG
M'nu%'ctur n*S"ct on
M'n'*"rF'ctor+>
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(> E PORT DIVISION
$-port Division started its activities in the year 599F with first e-port
consignment made to +apan. (t was a turning point of the /ompany. $-port division
lifted up the /ompanys name and reputation internationally. /ardamom was the
material in the first consignment to +apan. Then the division drastically developed
and now become a main division of the /ompany. The e-port consignments are
complicated than local sales. The ris2 involved in the e-port consignments are more.
/ommercial ris2s and political ris2s are involved in e-port consignments. %ow
$-port /redit uarantee /orporation gives protection and guarantee on payment toe-porters.
E
For".'n T"c6n c 'n
3or@"r)
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The e-port division is major e-porter of cardamom to !iddle $ast countries
and +apan. This division e-ports /ardamom /offee spices pepper green pepper
ayurvedic and herbal tea curry powders and masalas etc to various countries. This
division e-ports around 511 !T of cardamom per annum.They are planning to enter
other $uropean countries li2e MH (reland and /anada etc . .
The following table shows the turnover ,uantity of cardamom e-ported to
various countries for the 0 years6
E9/ort o% C'rd'.o. d %%"r"nt *r'd")> Y"'r $ )"
Y"'r =u'nt t+ E9/ort"d n *)>
7115;7117 5 11 EE77117;711< 5 9> 540
711 99 011
This Division is also handling imports of food grains organic pesticides
organic granules etc. from various countries. $-port Division is under the directcontrol of $-ecutive Director.The $N(! rules /ustoms tariffs depression in
cardamom industry rise of transportation and relative costs etc are affected the
turnover of this division adversely. The main competitors in this field are ")T
H/'!/ #' & K #ons etc. #tiff competition from uatemala cardamom is
another threat for cardamom e-porters. $ven if the problems are there the /ompany
e-ports average 5 11 111 2gs of cardamom and 01 111 2gs of spices curry powders
masalas etc every year. (n 7117;1< season !as enterprises *td was the top e-porter of cardamom= on the basis of ,uantity e-ported?.This division is loo2ing ahead for
new foreign mar2ets and for new ventures.
,> PLANTATION DIVISION
'lantation Division is the highly invested area of the /ompany. "s the 3oard
of Directors are mainly from planters they had 2een interest to form this division.
8uge investments are made by the company in this division for ac,uiring
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developing cultivating and irrigating the land to become a high yield plantation.
%ow the /ompany is one of the major planters of cardamom in (du22i District.
!ost modern cultivation techni,ues and irrigation techni,ues are using all
plantation holdings of !as $nterprises *td. (rrigation is very important in
/ardamom estates to prevent draught and to increase the production of crops. This
Division owns around >41 acres of plantation holdings in !unnar Mdumbanchola
etc. /ardamom 'epper /offee )anilla etc are the main produces from these
estates. "ll estates are well maintained with modern irrigation facilities and farming
technologies etc. "ll estates are covered with s2illed labours supervisors
!anagers etc.
The 'lantation Division formed in 7115 with the ac,uirement of 5
A))t< M'n'*"rE)t't">
Jun or Account'nt)
Stor" ""/"r F "&d O%% c"r) D't' Entr+O/"r'tor)
C&"r@) 3or@ Su/"r# )or) O%% c" A)) )t'nt)
Stor" A)) )t'nt) 3or@"r)
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(t is a very big asset of the /ompany in the I'aradise of TouristsJ. 'lantation
Division is the high potential area of the /ompany. /ardamom 'epper /offee
)anilla medicinal plants are the major crops cultivated in estates. 8igh yielded
variety of cardamom such as I%jallaniJ are cultivating in all estates. "ll estates are
installed with modern infrastructures li2e sprin2ler irrigation mist irrigation etc and
other farming technologies. " well maintained labour force is an asset to this
division. Dedicated labours s2illed supervisors and field officers and e-perienced
managers are behind the growth of this division. :ages are paid according to the
rules. 3onus are issuing every year. 'rovident und and !edical facilities are also
providing to the wor2ers and staff.
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M' n Pro;"ct)
5.
7.
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0> CARDAMOM AND SPICES DIVISION
I:e encourage /ardamom for flavour and healthJ is the slogan of this
Division. The /ompany is promoting cardamom all over (ndia through this Division.
This Division started with a vision to spread the cardamom industry to all over the
(ndia. The Division introduced its famous brand I!as #picesJ to the mar2et. The
crops from own estates are using for this brand. #o the company can maintain its
,uality and price. The Division also deals with trading of other spices such as 3lac2
pepper reen pepper /loves etc to various places in (ndia.
This Division is one of the major traders of /ardamom. This division ownscardamom grading and cleaning centres godowns pac2aging machines modern
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trading tactics etc. This division has secured 8"//' certificate for its /ardamom
processing unit at 3odinay22annur. (t is the first /ardamom processing unit who
secures 8"//' certificate in (ndia.
The /ardamom Division has branches at Delhi 3odinay22annur /umbum
and /ochin. (ts main warehouses are at 3odinay22annur and )andanmedu. The
/ardamom Division also engaged in forward trading business =ie. On line
/ommodity trading of cardamom?.This division loo2s into the detail mar2eting of
cardamom and spices under the brandJ !as #picesJ
GENERAL HIERARCHY OF CARDAMOM AND SPICES DIVISION
E9
CARDAMOM SPICES DIVISION
(nventory #ection "ccounts #ection
!anager =#tores;#pices?
!anager="ccounts;#pices?
#tore Heeper +unior "ccountants
#tore /ler2 Data $ntryOperators
#tore "ssistants Office "ssistants
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> AUCTION DIVISION
The "uction Division conducts /ardamom "uction on all ridays at
)andanmedu (du22i Dist as per the rules and regulation of the #pices 3oard. !as
/ardamom "uction is one among the largest /ardamom "uctions in (ndia
auctioning over 911 !T of cardamom every year. The Division is networ2ed with
pooling centres or collection centres throughout the (du22i District and :ayanad
District. "mong the /ardamom "uctioneers !"# $nterprises adorned the first
position in the year 5999;7111 in (ndia. /urrenty it is the third biggest player in
auction in (ndia.This division formed with an objective for getting better prices for the planters crops. There was a strong and fre,uent demand from the planters who
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were being e-ploited by local merchants and dealers. The 'lanters were not
receiving the right price for their commodities.
The "uction Division formed in 5994 as per the rules and regulations of
#pices 3oard. )andanmedu is the first and famous /ardamom "uction centre of
(ndia. The (ndias first /ardamom "uction was conducted in )andanmedu by
/ardamom !ar2eting /orporation.
The Division is handling 41 to 40 of the Total turnover of the
/ompany.The procedure of auction or function of "uction Division is follows6
Co&&"ct on o% P&'nt"r) Cro/ 6
The "uction procedure starts with collection of crop from planters. This
procedure is called I'oolingJ. There is a chain of pooling centres in (du22i and
:ayanadu Districts. :ednesday and Thursday are the pooling days. 'lanters who
have /ardamom &egistration %umber =/.&.%o.? bid their crop at the nearest pooling
centres or cardamom collection centres. The Depot Bin; charge is responsible for
pooling function. "ll the stoc2s are collected and stored in central warehouse at
)andanmedu. The stoc2 register party name boo2 /alculation boo2 /alculation
slips copy of crop receipts issued to the party etc are the main documents or
registers are maintained in each pooling centre. The above documents are brought to
the "uction centre for further wor2s.
Auct on:
There is a separate auction hall with modern facilities to conduct the auction.
The pooling details =ie. every lots? collected from all pooling centres are entered
into computer system. "ll the functions of auction are computerized from the
beginning itself. The division has its own software for this purpose. The /ompany
has developed the first /ardamom "uction software in this field by its software
engineers. "fter entering the arrivals one team chec2s the whole lots with stoc2
registers crop receipts and calculation slips in order to avoid mista2es. "uction
dealers are from all over the world. The dealer license issued by #pices board is
necessary for participating in the auction. %ormally the auction starts at 55.11 "!.The sample of each lot is distributed among the dealers in chronological order.
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D")/'tc6 o% M't"r '&):
The lots are separated on the basis of list of lot separation and stac2ed buyer
wise. " thorough chec2ing is conducted before the dispatch. The dispatch of
materials is accompanied with (nvoices debit notes delivery notes declarations.
P'+."nt:
The due date for disbursing the payment to the planter is on the 75 st day from
the date of auction =as prescribed by #pices 3oard?. I/ommission 3illJ is generated
for each lot for ma2ing the payment. /ommission bill describes the planters name
their /ardamom &egistration %o. *ot %umber uantity pooled 'rice "uction %o.
Date of auction Total "mount of produce deductions li2e grade discount
commission to auctioneers =5 of gross value? insurance charges etc and additions
li2e sample refund. :hen the payment is due the planter must produce his /rop
receipts then the commission bill will be issued to him with payment. /rop &eceipt
is valuable and negotiable.
#ome of the planters are ta2ing advances or loans by pledging their crop
receipts with ban2s private financial institutions and money lenders. One
remar2able thing is that M%(O% 3"%H O (%D(" has formulated a special *oan
for cardamom industry named I'O#T 8"&)$#T *O"%J on security of /rop
receipts hypothecated by the planters and under the guarantee of the "uction
/ompany.
GENERAL HIERARCHY OF AUCTION DIVISION
F7
AUCTION DIVISION
!anager =#tores; "uction?
!anager ="ccounts;"uction?
!anager ="uction;Operations?
#toreHeeper
+unior "ccountants "sst. !anager="uction?
#tore/ler2
Data $ntryOperators
#ales$-ecutives
#tore "ssistants Office "ssistants Office "ssistants
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HIGHLIGHTS OF THE COMPANY
3rand *oyalty
Technology$-perienced personnel in 2ey areasacilitation of uninterrupted supply of raw materials8igh level of ,uality assurance:ide range of prospective customersOnline commodity trading
OBJECTIVES OF THE COMPANY
To maintain the uality of the product.
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To uphold highest ethical standards in conduct of our businessTo build lasting relationships with customers based on trust and
mutual benefit.To produce ,uality products as per the world standard
Online commodity trading of cardamom
MANAGEMENT
!"# and its group companies are managed by the 3oard of directors. One
attractive factor is that most of the members in the 3oard of Directors of the
/ompany are planters. They are mostly from Tamilnadu. The affairs of the company
are managed by the !anaging Director. 3oth the +oint !anaging Director and$-ecutive Director actively participate in the administration of the day to day
matters. "ll the members of the 3oard give their support and guidance for the
growth of the /ompany.
The nine members was there in the director board at the time of formation of
the company were
5? T.T. +ose
7? &.HrishnaHumar
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Other Directors
#.!urugesh 3abu
H.) )ishnuram
%. !uthuramalingam'."sho2 Humar '.H !urugesan
POLICIES? PRINCIPLES AND PLANS
The company !as $nterprises *td. believes in the theme and motto of
,uality in services and products. (t has made use of all available opportunities to
e-pand and consolidate its activities. The company has very minimal levels of mediaadvertisement and through its ,uality products and services it is developing its
business. or the new areas of e-pansion also this principle is followed. The
company considers that its satisfied customers as the best medium of advertisement.
"ll its project have the sole motto of I ualityJ.
The brand I!"#J is pic2ing up among the segments of spices including
plantation tourism and !/ which are considered as the core areas. $ven in
$-port mar2et the product of !"# has a competitive edge over others because of its,uality. :ell trained professional people are managing each division.
$ach division is managed by division heads that are specialized in the
respective fields. They are reporting to respective !. The !anaging Director +oint
!anaging Director and $-ecutive Director are controlling the day to day affairs and
they are formulating the plans. The group has presence in the two important tourist
destinations in Herala I ods Own /ountry;The22ady and !unnar. These are being
further developed to international standards. 'lans are made to enter into plantation
tourism and wild tourism. The group is well poised for a fast and wide e-pansion
ta2ing advantage of the opportunities of globalization. (t loo2s at tapping the
international mar2et with ,uality products of our country and also to ma2e available
,uality products from outside to the people here at very economic rates.
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The name of I!"#J became more popular in Herala in (ndia and even in
many foreign countries. The !/ products produced and mar2eted by !/
Division had got unavoidable place in every !alayalis heart. The !/ division
began its function as Tea division since 599>. :ith an e-perinece of more than 4
decades in the 'ic2le and #pices industry '"*"T has earned a name in the hearts of
all south (ndians as a trusted and traditional 3rand of ood 'roducts.The products
line is growing day by day with products being added according to the need of the
customers and the mar2et. The determined team effort has led them to bring in
products of international standard. !as $nterprise *td never compromise on
,uality. I!as /haayaJ is the brand name of /o.s many tea blends and grades. I!as
&ice 'owdersJ is the brand of rice powders.
S/"c '& t ") o% M') Product)
5. "ll the products are prepared from carefully selected raw materials and
food grains
7. 'owdered in most modern machines and driers.
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0. The original Herala Taste that never fades.
>. The 'reparation methods of products is the traditional coo2ing methods
of Herala.
=u'& t+
"t '"*"T the prime importance is given for ,uality and hygeine with
consistancy in the taste of products. The factories area certified with 8"//' and is
maintained at international standards. The ,uality is ta2ing care of right form the
procuring of raw material in selection pac2ing materials pac2aging etc.
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PRODUCTS OF MAS ENTERPRISE LTD
!"#"*"
/hic2en !asala!eat !asalaish !asala)egetable !asala#ambar !asala aram !asala
'(/H$*#
!ango pic2els
*imeish/arrot3itter gourdooseberry
$##$%T("* O(*#
3asil
/ardamom
/umin
/elery
/love
Davana
ennel
inger
*emongrass
T$" 'O:D$&
Herala coffee powder Orthodo- Tea
+"!
'ineapple +am!i-ed ruit +am
# "#8
'ineapple #,uash!ango #,uashOrange #,uash
!(N
&asam !i-'ic2le !i-
/M&&L 'O:D$
/oriander 'owderTurmeric powder'epper powder/umin 'owder/ardamom powder /hilli powder /huteny powdervinegar
"LM&)$D(/ '&ODM/T#
!as "yur Tea
!as #heethal Tea
!as reeshma Tea
)atha Tea
'itha Tea
HaphaTea
!asala Tea
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PRICES OF PRODUCTS
'&ODM/T# :$( 8T !&'
#"!3"& 'O:D$& 01 ! 9.70!$"T !"#"*" 01 ! 51.11/8(/H$% !"#"*" 01 ! 51.11&"#"! !(N 01 ! 51.11#"!3"& 'O:D$& 511 ! 5>.70'(%"''*$ +"! 511 ! 5>.11
!"% O '(/H*$ 411 ! 0>.01'(%"''*$ '(/H*$ 411 ! >>.11/8(**L 'O:D$& 5H 99.70/O&("%D$& 'O:D$& 511 ! 55.10TM&!$&(/ 'O:D$& 511 ! 57.41
The reputed brands I!as #pices !as /urry powdersJ I!as /haayaJ have
emerged from the factory in the year 711
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Department profile illustrates the functions and activities of different
departments in !"# $%T$&'&(#$# *TD. This also contains the present details of
different departments.
D"/'rt."nt'& 7't on
Departmentalization is the grouping together of similar and logically related
activities. "n organization consists of various departments. The relationship
between the persons in the department is specified by the department chart. $ach
and every department performs particular function which is necessary for the
smooth functioning of the organization. !as $nterprises *td has the following
Departments6
5. 8M!"% &$#OM&/$ D$'"&T!$%T
7. (%"%/$ D$'"&T!$%T
. $N'O&T D$'"&T!$%T
E. #L#T$!# D$'"&T!$%TF. #TO&$# D$'"&T!$%T
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HUMAN RESOURCE DEPARTMENT
94
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HUMAN RESOURCE DEPARTMENT
I8& Department@ as playing a major role in staffing training and helping to
manage people so that people and the organization are performing at ma-imum
capability in a highly fulfilling manner. The 8& Department is e-pected to provide
administrative support for management and employees and provide some counsel to
management in appropriate personnel actions. This assumes timely response to
employee re,uests for information and prompt filing of documents and preparation
of various 8& reports. The forward thin2ing human resource department is devoted
to providing effective policies procedures and people;friendly guidelines and
support within companies. "dditionally the human resource function serves to ma2e
sure that the company mission vision values or guiding principles the company
metrics and the factors that 2eep the company guided toward success are optimized.
8uman &esource is the bac2 bone of every organization
FUNCTIONS OF HR DEPARTMENT
The important 8& Department functions are the following6
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'romotions
'osition classification and grading
#alary determination
'erformance appraisal review and processing'ersonnel data entry and records maintenance
/onsultation and advisory services to management and employees
'olicy development
Technical policy interpretation
3enefits
8ealth care insurance
*ife insuranceDisability insuranceTraining opportunities
OBJECTIVES OF H
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departmentAs hiring manager for approval and selection contact the chosen
candidates to set up preliminary interviews and interview the candidates.
"lthough most interviews are with the hiring manager or their associates not
all applicants get to meet with the departmentAs hiring manager right away. (t is not
uncommon for a company to filter out those who fail to impress the 8& manager
first. or those select few who ma2e it through the 8& manager schedules
interviews between the departmentAs hiring manager and potential candidates and
follows up with the hiring process to establish the new hire with the company.
R"cru t."nt Proc"dur")
&ecruitment is only one of the steps in the selection process. )acancies
arising in an organization due to various reasons such as resignation termination
death employs promotion or transfer etc. have to be filled by recruitment and
selection.
1< D r"ct r"cru t."nt:
This method is used fre,uently for recruitment. The firm places jobs
advertisements in !alayalam $nglish news papers and T.) media and tries to attract
as much capable people from outside its company services P"n) on Sc6"."The scheme has been formulated for those employees who have retired from
their wor2.
!> M"d c'& n)ur'nc":
The employees are provided with medi;claim policy which gives free
medical insurance to the employee and hisCher family.
(> Tour) 'nd P cn c):Tours and picnics are conducting once in a year which increases the
motivation and initiatives of the employees in addition to the fair and just wages
incentive system.
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,> C'nt""n %'c & t "):/anteen facilities are provided to all the employees.
-> Tr'n)/ort't onTransportation is provided to the employees to different destination points
and a very small marginal amount is deducted from their wages or salary.
0> Annu'& M"d c'& C6"c@8u/:The employees are provided with free annual medical chec2;up facilities.
> P"r)on'& Prot"ct #" E u /."nt):'ersonal 'rotective $,uipments li2e head covers and uniforms are also
provided to the wor2ers in the pac2ing section.
TRANSFER
$mployees are transferred to different departments on the basis of their
s2ills.
GRIEVANCE HANDLING
'roblems with employees arise occasionally in every business. Disciplinary
procedures are an aid to good management.
St'nd'rd Gr "#'nc" Proc"dur" 6
E./&o+"" * #") $r tt"n )t't"."nt o% *r "#'nc"8 The employee must give
an account of the grievance in a written statement.
E./&o+"r 'nd "./&o+"" .""t ; hold a meeting with the employee and if
relevant their colleagues. (nform the employee of any decision made and
give them the opportunity to appeal.
DISCIPLINARY PENALTY
!"# provides the wor2ers counselling or training to help resolve the matter
and apply a disciplinary penalty e.g demotion or dismissals (t includes the following
transfer them to another job
fine them e.g.by non;payment of bonuses
suspend them without pay ; this is not very common these days and means
that you lose the employeeAs services for a time
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LABOUR RELATIONS
8ere relations between labours and management is good.
GENERAL HIERARCHY OF HUMAN RESOURCE DEPARTNENT
515
E ECUTIVEDIRECTOR
3O"&D O D(&$/TO
/8"(&!"%
!"%" (% D(&$/TO&
+O(%T !"%" (%D(&$/TO&
'$O%%$* !"%" $&
"//OM%T"%T
O (/$"##(#T"%T
$%$&"* !"%" $&=8&D?
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FINANCE DEPARTMENT
517
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FINANCE DEPARTMENT
inance is the life blood of business. inance Department consists of all the
managerial activity of raising funds and its effective utilization. Director of inance
is the head of !"#. 8e decides when and where to ac,uire funds and meet firms
needs. (n addition to this the finance department also loo2s into various things li2e
creation of budget for the coming year to record day today activities 2eeping
financial records ta- payments payment of cash for other purposes underta2e bill
payment etc.(t deals with the principles and methods of obtaining control money
from those who have saved it and of administrating it by those who control it. The
success of finance function depends on how finance is planned at the various levels
of administration under the management.
inancial management is that managerial activity which is concerned with
the planning and controlling of the firms financial resources. (t deals with finding
out various sources for raising funds for the company. The finance department of a
business ta2es responsibility for organising the financial and accounting affairs
including the preparation and presentation of appropriate accounts and the provision
of financial information for managers. The main areas covered by the financial
department of !"# includes 6
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1< Boo@ @""/ n* /roc"dur"):
Heeping records of the purchases and sales made by a business as well as
capital spending. These records today are typically 2ept on computer files. 3ut we
still use the term ledger entries to refer to the days when all financial transactions
were carefully recorded in thic2 boo2s =ledgers?.
!< Cr"'t n* ' '&'nc" )6""t 'nd /ro% t 'nd &o)) 'ccount:
inancial statements need to be produced at given time intervals for e-ample
at the end of each financial year. Trial balances are e-tracted from the ledger entries
to create a 3alance #heet showing the assets and liabilities of a business at the year
end. (n addition records of purchases and sales are totalled up to create a 'rofit and
*oss ='K*? account.
(< Pro# d n* .'n'*"."nt n%or.'t on:
!anagers re,uire ongoing financial information to enable them to ma2e
better decisions. or e-ample they will want information about how much it costs to
produce a particular product or service in order to assess how much to produce and
whether it might be more worthwhile to switch to ma2ing an alternative product.
,< M'n'*"."nt o% $'*"):
The wages section of the finance department will be responsible for
calculating the wages and salaries of employees and organising the collection of
income ta- and national insurance for the (nland &evenue.
-< R' ) n* o% % n'nc":
The finance department will also be responsible for the technical details of
how a business raises finance e.g. through loans and the repayment of interest on
that finance. (n addition it will supervise the payment of dividends to shareholders.
ROLES OF FINANCE MANAGER
5. unds raising
7. unds allocation
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(nvoicing preparation of e-port documents filing of various returns monitoring of
debtorspreparation of dayboo2 journals etc and 'repararion of final accounts
reports etc are the main duties in this section.
Msually the following documents are prepared for a e-port consignment.
a? (nvoice
b? 'ac2ing list
c? /ertificate of origin from /hamber of commerce
d? #hipping bill from customs
e? 8ealth certificate
f? 3ill of $-change
g? Other documents = as per *C/ or contract terms?
P&'nt't on D # ) on
"ccounts #ection of 'lantation Division is centralized and using
computerized environment for accounting all transactions in the estates. This section
is headed by "ccounts !anager having thorough e-perience in plantation accounts
and junior accountants office assistants are assisting him in accounting wor2s.
)erification of muster chits and muster rolls field reports preparation of wage
slips preparation of wages registers preparation of ' declarations and statements
updation of stoc2 registers.(nternal audits periodical chec2ing of stoc2s etc are
carried out in this division
BSNL D # ) on
The "ccounts #ection of 3#%* Division consists of an "ccountant data
entry operators and office assistants. #eparate cash boo2 day boo2 vouchers
receipts etc are 2eeping in the Division. This section handles the data entry wor2 of
connections preparation of documents for connections lists and statements stoc2
chec2ing cash receipts and payments ban2 transactions etc.
C'rd'.o. D # ) on
"ccounts section is liable to account all the transactions of /ardamom
Division. "ccounts manager is on the top. +unior accountants cler2 officeassistants etc are under him. The wor2s involved in this section are 3illing
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purchase entries stoc2 entries computer stoc2 updating finalisation of accounts
preparation of day boo2 2eeping vouchers receipts etc
CAPITAL STRUCTURE
The "uthorised /apital of the /ompany is &s.51 11 11 111C; =&s.Ten /rores
only? divided into 5 11 11 111 =One /rore? $,uity #hares of &s 51C; each.
GENERAL HIERARCHY OF FINANCE DEPARTMENT
51E
SHARE CAPITALY"'r A.ount711< 47009111
7114 F>71E111
7110 F>71E111
711> 997099E1
GENERAL MANAGER FINANCE>
F n'nc" contro&&"r F n'nc" M'n'*"r Int"rn'& Aud tor
8ead/ashier
"ccs.!gr"gri
"ccs!gr.
"uction
+unior /ashiers
+unior"ccountants
"udit"ssistants
Data $ntryOperators
Office "ssistants
"ccs!gr
!/
"ccs!gr
$-port
"ccs !gr='lantation?
"ccs!gr
=#pices?
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BALANCE SHEET
MAS ENTERPRISES LIMITED? VANDANMEDU? IDU I DIST? ERALA
BALANCE SHEET
P'rt cu&'r) (185(85
(185(850
(185(85- (185(85, SOURCES OF FUNDS
#hare 8oldersA und6
#hare /apital 997099E1 F>71E111 F>71E111 47009111
&eserves and #urplus 7F9>0EE54 771541
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is the depression in the /ardamom (ndustry. The price of /ardamom in 7117;14
season was around &s. F01 per Hg. 3ut the prices are slashed down by around >1
and reached an average price of &s.
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of raw materials and component parts into finished products may be called
production
'roduction management refers to the application of management principles
to the production function in a factory. (n other words production management
involvement application of planning organizing directing and controlling to the
production process.
PRODUCTION PROCESS
!anufacturing section comprises of production activities of !/ division.
This is highly invested area of the Division. " modern factory with well established
production line hi;tech machineries pac2aging machines storages ,uality control
lab hygienic and clean highly s2illed labourers availability of raw materials
power and other infrastructures etc are some of the specialities of production. This
section co;ordinate all the activities involved in the production from the point of raw
materials to the point of finished goods.
actory manager is responsible for all production activities. 'roduction
supervisors foreman technician cum electrician and wor2ers are supporting him to
run the production line smoothly. One /hemist and her assistant are wor2ing in the
,uality control lab. They are analyzing each lots sample in the lab in order to 2eep
the ,uality of the product. urthermore it is 8"//' certified unit so the premises
are 2eeping very clean and in hygienic condition. "ll wor2ers have special uniform.
This unit is strictly following the conditions prescribed in 8"//' !anual.
'eriodically the samples from this factory are analyzing at #pices 3oards *ab.
The first step in production ta2es place both at )andanmedu and Theni where
the raw materials =chilly turmeric coriander? needed are purchased in bul2 are
cleaned roasted crushed powdered and pac2ed and dispatched to vandanmedu for
further pac2ing. The distribution is handled by the company itself.
!as $nterprises *td deals with production and pac2ing of curry powders
!asala instant pic2le powder and the processing of pic2les. The company at Theni
has a production capacity of around 71 tones per day. rom the production point of
view latest techni,ues are used in preparing powders. #tatutory ,uality parameters
are employed in every sphere of production. To ensure that the spices reach the
consumer in a fresh condition at a minimal cost the company follows international pac2ing standards to protect preserve and present its products. /ompany ta2e
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special care in the production process. /ompanys products are ,uality chec2ed in
each of its production process. They are hygienically pac2ed to avoid all types of
contamination. /ompanys e-cellent ,uality and variety has made us one of the
most demanding company in the spice industry. They are accepted by a long list of
worldwide clients for ,uality and purity.This company is a fine blend of man and
machine. The in;house production department and ,uality department are e,uipped
with high;tech e,uipment to play best ,uality products well in time. They company
have our own pac2aging and distributing unit to offer our service according to the
volume of consumption and demand.
urther They have in their possession a well e,uipped chemical labortary
which has been approved by government of (ndia. /ommitted to spearhead the
industry with comprehensive range of (ndian masalas company rely on cutting
edge technology along with age;old techni,ues to blend traditional use with
contemporary usage. Dedicated towards offering provide cost effective solutions to
clients they ascertain to periodically review their machines and add new ones which
become instrumental in handling bul2 production deadlines within the stipulated
time frame. The company deals with the production and pac2ing of curry powders
masala instant pic2le powder and the processing of pic2le. or ensuring pure ,uality
and freshness the regular chec2ing of ,uality is maintained. or production and
,uality chec2ing imported machineries and e,uipments are used for proper ,uality
chec2ing. The ,uality is chec2ed in each stage of its production.
/ompanys infrastructure is divided into a range of departments with clearly
earmar2ed function such as6
/ultivation
De hus2ing
:innowing
rinding
&oasting
'ac2aging
rom production point of view trained staff and latest techni,ue are used in
preparing powders. 'rocedures li2e steam sterilization are followed to maintain
hygiene statutory ,uality parameters are employed in every sphere of production to
ensure that the spices reach the consumer in a fresh condition at a minimal cost.
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The company follows (nternational #tandards for its production and pac2ing.
or bul2 pac2ing the )"//M;'"/ system is used where in products are pac2ed in
vacuum. Thus protecting the powders from fungal infection moisture o-idation etc.
or ensuring ,uality the company directly purchases the raw materials from
the farm. They will not ta2e any raw material that contains any type of impurity
content or ma2e any health problem to the users. The raw material is chec2ed with
the help of well developed uality.
GRADING
uality assurance of products starts from the raw material acceptance.
$-perts have been appointed to ensure the ,uality of products. "ll products are
prepared from carefully selected ,uality raw materials.
PRODUCTION PROCESS CHART
CRUSHING AND PO3DERING
Towards crushing and powdering the materials micro pulverizers and
hammer mills are used. These machines ensure more production and ,uality byretaining the freshness and taste of the products.
554
/hilli /oriandesTurmeric K #pices
/leaning Drying &oasting
'owdering!i-ing
'ac2ing
!ar2eting
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COOLING
/ooling the rice powder should be done in a controlled environment. "
room is designed for a humidity free cool air. The hot product transferred from the
dryer is brought in to contact with cool dry air in this specially designed room. The
product will be ready for pac2ing within a span of 40 minutes.
(n ordinary production setup the cooling process will ta2e nearly 4 to >
hours. (f due to bad weather or such conditions the air is humid and the ,uality of
the powder will be adversely affected. There are the chances if germs and funguses
which attac2 the material under cooling. "s specially designed humidity free cooling
environment is used here the time of production is minimized and the ris2 of attac2
of foreign particles is eliminated.
CLEANING AND 3ASHING
*atest technology e,uipments have been installed to obtain speedy and
timely production. The rain washer machine that we have installed is made up of
stainless steel and capable of washing large ,uantity of rice with lesser time. (t
removes chass dust and other particles from the rice.
STEAMING
This process is intended to remove un;identified germs and to ensure the
softness for the final product. :ashed rice is being 2ept in the stainless steel
steaming chamber for
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small pac2ets only.
=UALITY CIRCLES =C>
(t was ,uality circles which gave birth to T !. uality circles are a
voluntary group of employees whose assignment is to identify problems formulate
solutions and presently their results to the management with suggestions for
implementation. "lthough simple in concept successful implementation of ,uality
circle programmed re,uires a massive effort on the part of management. The support
structure usually consists of steering committee of top management officials
facilitators circle leaders and members.
TOTAL =UALITY MANAGEMENT T=M>
uality is considered a by;product of the manufacturing system that is each
individual process has some variation that will lead to the production of some
defective parts if the defective resulting rate is to high compared to established
,uality standards ,uality standards ,uality inspectors will identify and send them
for rewor2.
" more enlightened approach to ,uality emphasizes building ,uality in to the
product by studying and improving activities that effect ,uality from mar2etingthrough design to manufacturing. This new approach is referred to as Total uality
!anagement. (n !as $ntrprise *td point of view ,uality is very important that is
why they received many /ertificates for ,uality li2e ISO 45518!555 8azard
"nalysis /ritical /ontrol 'oint = HACCP ? and (#O 77111 etc. These certificates are
the symbol of total ,uality management. (t is a company where Total uality
!anagement is fully implemented.
PRODUCTION COST BUDGETING
'roduction cost budgeting is basically the planning process for a firmAs long
time production costs. (t is very important for a manufacturing firm because6
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(t helps in allocation of resources
(t helps in analyzing the profitability of the production activities
(t helps in analyzing the future cash flows from the production activities
GENERAL HIERARCHY OF PRODUCTION DEPARTMENT
3AREHOUSING
The company has an in plant warehouse and a field warehouse. (n in plant
warehouse the company stores the entire materials produced in the factory from the
55E
MANAGER FACTORY>
M"*(TL/O%T&O**$&
'&ODM/T(O%#M'$&)(#O
O&$!"%
T$/8%(/("%
:O&H$
/8$!(#T
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in plant warehouse the materials are moved to the field warehouse from which the
materials move to the retailers producers retail chains and industrial sites.
STRUCTURE OF 3AREHOUSE
55F
!anufacturer
(n 'lant :arehouse
ield :are house
'roducers&etail /hains
(ndustrial #ites &etailers
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MAR ETING DEPARTMENT
MAR ETING DEPARTMENT
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The mar2eting management process involves developing objectives that
promote the long;term competitive advantage of a firm. The first step in the
mar2eting management process is to develop the firmAs overall strategic plan. The
second step is to establish mar2eting strategies that support the firmAs overall
strategic objectives. *astly a mar2eting plan is developed for each product.The
mar2eting e-perts are fre,uently studying the mar2et changes competitors
strategies etc and informing the mar2et condition to the management at right time to
ta2e right decision.
RESPONSIBILITIES
3road responsibilities of !ar2eting Department6
5. ocus on the /ustomer
7. !onitor the /ompetition
. /ommunicate (nternally
E. !anage a 3udget
F. Mnderstand the &O(
9. #et the #trategy 'lan the "ttac2 and $-ecute
MAR ETING SECTION OF DIVISIONS
A*r 'nd Auct on d # ) on
The !ar2eting Department of "gri Division is a strong networ2 with
talented sales personnel. !ar2eting !anger is at the top of this section. There is a
strong group of mar2eting team behind him to boost up the sales. $ach sales
e-ecutive has to report to his "rea #ales !anager. The mar2eting team is the bac2
bone of the agri division. The chain of branches agencies and dealers help the
division to sell the products easily and ,uic2ly. !edia advertisements are also
enhancing the mar2eting strategies.
(n !ar2eting department of "uction Division there is a special mar2eting
team for canvassing the planters.
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FMCG D # ) on
" team of 54 sales e-ecutives under the control of !ar2eting !anager are
behind the growth of this division. The mar2ets of !/ products of the company
not only cover the local mar2ets but also national and international mar2ets. The
turnover this division is increasing drastically every year.$ven if the competition in
mar2et is very tuff the /ompany widens its mar2et. %ow one dealer I!Cs "mar
"genciesI is the all Herala dealer of I'"*"TJ brand. The company has direct root
sales besides the sales to dealers.
BSNL D # ) on
!ar2eting #ection of 3#%* Division consists of sales e-ecutives and a
!ar2eting manager. These sections mainly concentrate on sales of 3#%* products
or services. (t is also an effective advertising tool for mar2eting other products of the
/ompany. Technical services are providing by the mar2eting team The group
directly distributes the products to retailers in Herala. The company has its own
vehicles. The companys own vehicle senior sales e-ecutive sales e-ecutive sales
assistant drivers do the wor2.
The various sales techni,ues consist of6;
&oute #ales
actory resh Outlet
(nter /ompany #ales
$-port #ales
PROMOTION TOOLS
enerally major sales promotion tools are used to promote sale of a
product .!ajor #ales 'romotion tools of !"# are6
5. S'./&":
" small amount of a product offered to consumers for trail.
7. Cou/on:
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/ertificate that gives buyers a saving when they purchase a specified
products.
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:ith an aim to 2eep valuable clients satisfied they ma2e sure that their
comprehensive range is processed using optimum ,uality raw material sourced from
our own farms. These are then grounded finely and pac2aged in airtight duple-
bo-es to retain their aroma and freshness with a clear mention of the nutritional
content. They ensure to offer customized solutions as per the re,uirements provided
by their clients. urther !"# have a team of customer care e-ecutives who lend a
patient ear to customer feedbac2s as well as complaints. $ffective customers
communication channels were established related to products and services
information en,uiries contracts and customers feedbac2 including customers
complaints. To ensure customer satisfaction company6
'rovide products and services that meet international standard.
/ontinue ongoing dialogue with customers to determine needs.
/ontinually improve products and services ,uality.
/ontinually improve business systems so they are more responsive to
customer needs.
COMPETITORS
")T'OO+"!$*"!3&"8!(%
%(&"'"&"
MAR ETING APPROACH
#pea2ing about the companys customer friendly mar2eting approach IThey
have various customer oriented programmes where the customer decides the
advantages of products over other competitors.
STRATEGY
"t present the company has got a big mar2et share in Herala and a
comparatively good portion in other states and abroad. (t is already playing as a
!ar2et leader in selected 'roducts. The main strategies are6
&apid penetration strategy
'rompt supply
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The main benefits of strategy of !"# are the following6
!ore thrust on ,ualityMn;matched taste(nnovative methods of production:ide product range/ustomer oriented8igh margin to Dealers!ore advertisementTraditional proportion/onsumer satisfaction surveys/redit facilities for dealers
#pot delivery3ul2 purchase benefits
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PURCHASE DEPARTMENT
PURCHASE DEPARTMENT
The purchasing department will be responsible for providing the materials
components and e,uipment re,uired to 2eep the production process running
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smoothly. The 'urchasing Department processes all the re,uests for materials and
items re,uired for the 'roduction.
'erformance of a manufacturing firm always depends on the efficiency of its
purchase department. The various raw materials need for production is purchased by
this department. (f the materials are purchased at right time at the right ,uality from
the right suppliers it results in production of materials as per the re,uest of inventory
control section.
DIVISION OF PURCHASE
(n !"# the purchase can be done in five small divisions. The purchase
Department is divided into small groups because of convenience. The divisions in purchase department is given below6
5. 'ac2ing division
'ac2ing division mainly deals with purchase of pac2ing materials.
7. &aw materials division
The raw materials for production are purchased by this department.
The rawmaterials are purchased from Theni Tamil %adu
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i-ed asset are also purchased by corporate purchase department.
OBJECTIVES OF PURCHASE DEPARTMENT
$ffective efficient economical purchasing support
$thical conduct
$liminate waste fraud K abuse
!a-imize competition
$conomic ,uality of purchased materials supplies K services
$conomic delivery of purchased materials
$ffective planning
$ffective controls
$ffective public relations
GENERAL HIERARCHY OF PURCHASE DEPARTMENT
" 'urchasing !anager is an employee within a company business or other
organization who is responsible at some level for buying or approving the
ac,uisition of goods and services needed by the company. " 'urchasing !anager
57E
GENERAL MANAGER
PURCHASE MANAGER
ASST PURCHASE MANAGER
OFFICE STAFF
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may oversee the ac,uisition of materials needed for production general supplies for
offices and facilities e,uipment or construction contracts.
RESPONSABILITIES OF PURCHASE MANAGER
" 'urchasing !anagerAs responsibilities may include6
#ee2ing reliable vendors or suppliers to provide ,uality goods at
reasonable pricesreviewing technical specifications for raw materials components
e,uipment or buildings
determining ,uantity and timing of deliveriesThe purchase of items =3lac2 pepper /ardamom /oriander etc? are ta2en
care of by this department. (tems such as chilly powder turmeric powder and oilier
spices are received by this department as per stoc2 transfer from Theni Tamilnadu.
The purchase department is authorized to do.
5? &egistration of potential suppliers.
7? $valuation and development of e-isting suppliers.
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E PORT DEPARTMENT
E PORT DEPARTMENT
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!as $nterprises *imited is the leading e-porter of spices especially (ndian
reen /ardamom. The /ompany e-ported /ardamom =different grades? 3lac2
pepper reen pepper /urrypowders !asalas #pices arcinia Different types of
pic2les !asala Tea "yurvedic tea (ndian Tea etc to #audi "rabia M"$ Huwait
3ahrain atar +apan #weden "ustria )ietnam.
$-port Division started its activities in the year 599F with first e-port
consignment made to +apan. (t was a turning point of the /ompany. $-port division
lifted up the /ompanys name and reputation internationally. /ardamom was the
material in the first consignment to +apan. Then the division drastically developed
and now become a main division of the /ompany. The e-port consignments are
complicated than local sales. The ris2 involved in the e-port consignments are more.
/ommercial ris2s and political ris2s are involved in e-port consignments.
%ow $-port /redit uarantee /orporation gives protection and guarantee on
payment to e-porters. The $-port license from #pices 3oard and (mport $-port
/ode =($ /ode? from +D T are essential for e-porting the spices. !oreover this
the /ompany hold I#pice 8ouseJ certificate from the #pices 3oard. 8"//'
certificate is issued to the /ardamom rading and /leaning #ection of $-port
Division. This unit is the first unit in (ndia who secured the 8"//' certificate. The
following are the $-port rades of /ardamom =according to its size?
5? #uper +umbo or Fmm and above
7? " $3="lleppey reen $-tra 3old? B Emm and "bove
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"ccounts #ection.
The following table shows the turnover ,uantity of cardamom e-ported to
various countries for the last 0 years
E9/ort o% C'rd'.o. d %%"r"nt *r'd")> Y"'r $ )"
Lear uantity $-ported =in Hgs?
7115;7117 5 11 EE77117;711< 5 9> 540
711 99 011
In#"ntor+ 'nd D")/'tc6 S"ct on o% E9/ort D"/'rt."nt
'urchase of material from the auctions planters and dealers cleaning and
grading pac2ing storing etc are the activities of this section. There are two cleaning
and grading centres B one at )andanmedu and other at 3odinay22annur B under this
section. 3oth grading centres are well e,uipped with modern e,uipments pac2aging
machines blowers etc. !anager=$-ports? are liable for this sections functions.
:hen a foreign order received the process of arranging the materials and pac2ingmaterials cleaning and grading =if necessary? pac2ing preparation of dispatch
documents etc are carried out in this section. The physical stoc2 registers bin cards
stoc2 issue note gate pass delivery notes and declarations etc are maintaining in
each grading centres. /ompanys all e-ports are made through /ochin 'ort or
"irport. The consignment is either by sea or by air as per the direction from the
buyer. ( O method is using for valuing e-port closing stoc2. /losing stoc2
verifications are held twice in a year.
Account) S"ct on o% E9/ort D"/'rt."nt
"ccounts section is headed by "ccounts !anager and supported by +unior
"ccountants Data $ntry operators and other staff. (nvo