Download - Organizational communication
Learning Objectives
After discussing the material, we will be able to:
1. Identify what communication is.
2. Apply the effective communication in professional area.
Pre-Test
1. What is organizational communication?
2. What is system?
3. What is downward communication ?
Background
1. The basis for understanding human process in organizations.
2.To be aware of communication skills that you as a college graduate should possess in order to meet organizational expectation.
3.Start a career as a communication professional in an organization or as an academic scholar in the field.
Definition
Organization is an open systemcommunication among people within a specific context for the purpose of achieving common goals through cooperative effort
•
SYSTEM
An independent set of components which relate to each other in a structured, organized
manner
is
Communication
Communication attempts to share personal images of reality through verbal and non verbal behavior
Definition
Studying organizational communication requires looking at how communication processes contribute to the coordination of behavior in working toward organization and individual goals. (Miller:1995)
• Organizational communication is systemof pathways through which messages flow patterns of interaction among people who comprise the organization (who communicates with whom?)
• Organizational Communication is also defined as “A program that focuses on general communication processes and dynamics within organizations”
The characteristic of organizational communication
• System ( open and closed system)
• The message becomes parts of the input for additional communication activities.
• Communication system continuously cycle messages, ideas, and information as they interact with the environment
• Communication attempts to share personal images of reality through verbal and nonverbal behavior
Formal
• According to Bovee ,
“Formal communication is the flow of information that is dictated by the organization’s official structure.”
TEACHERS
UPWARDTo Superior
OUTWARDTo
Students and
community
DOWNWARDTo
Subordinates
HORIZONTALTo Peers
Members of Teaching
Team
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Upward Communication
• from lower to higher levels of the organization .
• Types of messages: performance on the job, job related problems, fellow employees and their problems, subordinates perceptions of org policies and practices, tasks and procedures
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Downward Communication
• from upper to lower(such as manager to employer or superior to subordinate).
• Types of messages: Job instructions, job rationales, procedures and practices information, feedback, and indoctrination
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Horizontal Communication• Flow of messages
across functional areas at a given level of an organization (this permits people at the same level to communicate directly).
• Type of messages: facilitates problem solving, info sharing across different work groups, task
Informal
• The ‘grapevine’ emerges from social and personal interests of the employees rather than formal requirements of the organization.
Organizational Communication
Context
Public Context
Small Group Context
Interview Contexts
Brief Encounter Contexts
• Public Context
speaker addresses an audience of several people. Purpose maybe informative, persuasive, entertaining or continuation
• Small Group Context
comprises of 3-20 people who interact in face-to-face situation for the purpose of achieving mutual goals.
• Interview Contexts
generally occur between two people. One person has the primary responsibility of asking questions which the other persons tries to answer.
• Brief Encounter Contexts
occurs two people who interact freely to share information or to reach agreement on an idea