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Oracle Responsys Marketing Cloud Service Winter 2016 (6.27) Release Overview
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Oracle Confidential – Internal
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Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
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Spotlight:
Audience Designer * Available to new customers only
Spotlight
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Audience Designer • Challenge
– Filters are powerful, but can become complex and unwieldy for an average user
– Complex filters are hard to understand and can be slow to run
– Lack of a simplified experience for non-technical users
• Capabilities
– New graphical user interface
– Combine reusable and simplified filters
– Interactive preview counts
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First Pick your Filter Category
Second Create the Simplified Filter
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Third Use filters in Audience
Designer to design a simple or complex Audience
3-Step Process for Creating Audiences
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Spotlight:
Distributed Content Collaboration
Spotlight
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Distributed Content Collaboration
• Ability to send campaigns with content that varies by one or more organizational units that contribute content
– For example: Stores or regional teams can contribute content relevant to their customers in a corporate-driven campaign
• Capabilities
– Collaboration support in Email Campaign and Program
– Task Management
– Express Apps for Content Contribution and Approval
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Western Region
Berkeley San Jose San Francisco
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Collaboration Support within Email Campaigns
• Collaboration Region: New type of region that can receive input from 1 or more participating subordinate organization units
• For example: Marketers from corporate or regional offices can designate regions of a campaign they want subordinate teams like local or store marketers to contribute content to
• Instructions can be included to help subordinate teams submit appropriate content
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Initiate Collaboration from Program
Start Collaboration
3. Event Switch will listen for content submission and/or approval events from each participating organizational unit
4. Program can then proceed with remaining steps and launch the email campaign
1. Corporate or regional marketer initiates collaboration by dropping in new “Start Collaboration” activity in Program
2. This will initiate tasks for marketers from selected subordinate organizational units to submit their content
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Task Management
• Task Manager notifies users, who represent one or more organizational units, that they have work to do
– Content Contribution Task: Assigned to users who need to contribute content to a specific campaign
– Content Approval Task: Assigned to users who need to approve content submitted for a specific campaign
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– Simplified and task-based user experience for unsophisticated users • Enables users from subordinate
organizational units to contribute content to regions marked for collaboration
• All other parts of the message are read-only
• Can review instructions provided by campaign owner
Oracle Confidential – Internal/Restricted/Highly Restricted 11
Express Apps: Content Contribution App
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• Simplified and task-based user experience for unsophisticated users
– Enables approvers to preview contributions in context (ex. a specific store) and approve/reject
– Can provide reasons for rejection to help content contributor make appropriate changes
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Express Apps: Content Approval App
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Spotlight:
Rich Push
Spotlight
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PUSH Outside of the app to
drive engagement
IN-APP Within the app to drive already engaged audience to conversion
Mobile Messaging for Apps: Push and In-App Messaging
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• Combine Push notification with an In-App message to create a Rich Push experience
• Configured by Marketer with no involvement required from App Developer
• When user taps on Push notification, app is opened and a rich message is displayed
• Rich content can live in the content library or on an external web server
Rich Push
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Additional Features
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Recycle Bin for Content Library
• Recycle Bin: A new system folder
– Users can move content to Recycle Bin
– Users can recover from the Recycle Bin
– Users can purge content from Recycle Bin
• Recoverable Content types: Files & Folders
• Recovery Period: Up to 30 days after deletion
Oracle Confidential – Internal 17
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Email Campaign Proof Debugging
• Validate campaigns during proof launches without the need to change for Live launches
• Output data sources and debug statement in preview and proof launches
• Validations include:
– Preview screens will show recipient’s profile data used for personalization
– Proof launches will show recipient’s profile data used for personalization
– RPL statements that will be executed during proof launches only
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Interactive Dashboards for Email
– New Dashboards with enhanced visualizations 1. Summary Dashboard
2. Content Performance
3. Link Performance
4. Device Performance
5. Segment Performance
6. Segment Group Performance
7. Interval Analysis
8. Deliverability Trends
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• Marketers are notified within the application when Programs are blocked and are prompted with options to troubleshoot the issue
• 3 options:
1. Fix the issue and retry the blocked stage
• For example: a filter was renamed and campaign is invalid. Reassign the filter and retry.
2. Skip enactments to next stage
3. Exit enactments
Oracle Confidential – Internal 20
Self-Service Options to Unblock Programs
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Organizational Access Control Updates
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• Support for Additional Objects
– Campaign Management • SMS Campaigns
• MMS Campaigns
• Push Campaigns
• In-App Campaigns
– Data Objects • Supplemental Tables
• Views
• Web Service APIs
Marketing Manager Marketing Manager USA Canada
Campaigns
USA Campaigns
Canada
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SMS Enhancements
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• Integrated with a new aggregator
to provide:
• Better reach
• Better connectivity options
• Better quality of service
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Before
• System did not support simultaneous execution of:
– Exporting a table via Connect
– Truncate and load Connect job for the same table
Now
• Enhance Export process retries 3 times every 60 seconds
• Raise error if job fails after last retry attempt due to truncate and import task
Oracle Confidential – Internal 23
Connect: Prioritize Simultaneous Export and Truncate
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Before
• Supported 293 additional top-level domains (TLD)
– .ceo, .company, .recipe, .wiki, etc.
Now
• Can update acceptable TLD listing regardless of the release cycle
– On demand refresh: Merges new TLDs based on IANA list
– Ad hoc additions and deletes for specific updates/maintenance
– Only ASCII TLDs are supported
Oracle Confidential – Internal 24
More Frequent Top-Level Domain Listing Refreshes
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Standard REST API Updates: 6 Additions
Additions and Updates
Use two merge keys to merge/update PET records
Return scheduled launches of given campaign per campaign calendar
Retrieve listing and schema of all profile tables
Delete profile recipient by RIID
Trigger Push Campaign
Version update to 1.1
Removed
x Create Email Campaign
x Update (set) Email Campaign
x Get Email Campaign Properties