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Database Partner Activation Plan
Oracle Database Appliance Value Proposition
ECEMEA A&C Partner Business Development
World’s Most Popular Database
• Database Share
• Database for Data Warehouses
• Database for Enterprise Applications
© 2011 Oracle Corporation
Oracle Database 11g R2
Eliminate downtime & unused redundancy
Reduce storage costs by factor of 10x
Reduce server costs by factor of 5x
Reduce time & cost of application
Development & Deployment
Improved Security & Compliance
Improve performance by at least 10x
Simplified Database Management Raise DBA
productivity at least 2x
Key enabler for shared computing and/or SaaS delivery model
The Oracle Database 11g Value Proposition Improved levels of service and agility at lower cost
Reduced upgrade costs by a factor of 4x
Considerably simplify your software portfolio
Lowering IT Costs
• by factor of 5x Reduce server costs
• by at least 10x Improve performance
• by factor of 10x Reduce storage costs
• Eliminate Downtime & unused redundancy
• Considerably Simplify your software portfolio
• by at least 2x Raise DBA productivity
• by a factor of 4x Reduce upgrade costs
The Oracle Database 11g Value Proposition Improved levels of service and agility at lower cost
Database Options Value Proposition Improved levels of service and agility at lower cost
Security
Governance, Risk Management and
Compliance
Internal and External Threats
Performance & Availability
Consolidation
Data Warehousing
Extreme Performance
Maximum Availability
Storage Optimization
Manageability
Cloud Management
Lifecycle Management
Quality Management
Performance Management
Oracle Stack
Enterprise Stack
Best for Data Warehousing
Best for Database Consolidation
Best for OLTP
Oracle Exadata Database Machine Oracle’s strategic database platform
Oracle Exadata Database Machine Best Machine for …
“Oracle Exadata can return query results over 20 times faster, enabling better business decisions while simplifying
and reducing data warehousing costs by up to 70%.”
“Oracle Exadata delivers a 10x or greater storage performance improvement
while reducing the total lifecycle cost of managed storage by up to 90%”
Do you have customers that
Extreme Simplicity
Enterprise Stack
Oracle Database Appliance
Simple. Reliable. Affordable.
Available Now
© 2011 Oracle Corporation
Oracle Exadata Database Machine
Oracle Database Appliance
Quarter Rack
Half Rack
Full Rack
Engineered Systems for Oracle Database
© 2011 Oracle Corporation
Agenda
- What is the Oracle Database Appliance ?
- What is it’s importance in Oracle Strategy
- What business problem it addresses (Value Drivers)
- The Oracle Database Appliance Value Proposition
- Where, When and How to Position
- What kind of business partners can build around it
- What competitive advantage partners get from it
- Partner Support and Resources
Power of Oracle engineered for Extreme Simplicity Power of Oracle engineered for Extreme Simplicity
SimpleSimple Quick Complete Affordable
HA Cluster Database
System in a single box
Customer’s challenges in highly availability
platform?
Plug-n-Go
Plug the power & network
One Button Install
Sub-capacity Pricing
Start low…
Pay as you grow
Oracle engineered HA platform
Critical systems availability & Business success
Complexity Multiple components to integrate
High bar for CAPEX and OPEX
High risk building
Reducing Complexity
Reducing Cost
Reducing Risk
Oracle Database Appliance
Best System for …
The Power of Oracle’s Highly Available Database engineered for The Power of Oracle’s Highly Available Database engineered for
4-Rack Unit Chassis
Shared Disk – 20 x 600GB: 12TB RAW, 4 TB usable – 4 x 73GB: 292 GB Solid State Storage
(Flash Disks) for redo logs
2 x dual-socket Server Nodes – X86 Intel Xeon processor (X5675) – 2x 12: 24 cores - enabled on demand – 2 x 96:192 GB main memory
Networking – Redundant 1Gb internal private network – Supports 1Gb and 10Gb public networks
RAS features – Redundant power and cooling – Hot-serviceable components – Triple-mirrored storage
FRONT VIEW
REAR VIEW
Oracle Database Appliance
Solution – Hardware: Cluster in a Box
Oracle Database Appliance
Solution – Software: Full Oracle Stack
• Oracle Linux
• Oracle 11gR2 Database EE
– RAC or RAC One Node
– DB EE Option up-sell
• Oracle Grid Infrastructure 11g Release 2
– Oracle Clusterware
– Oracle Automatic Storage Management (ASM)
• Oracle Enterprise Manager Database Control
• Oracle Appliance Manager software
– Oracle Automatic Service Requests (Phone home)
– One Button Automation for Provisioning, Patching, Diagnostics,
and Storage Management
Oracle Database Appliance
Rapidly Deploy a Database Cluster
Appliance Manager Software
– Plug in the power
– Plug in the network
– Wizard-driven install
Single Instance (Oracle Database Enterprise Edition)
• Runs on one node
• Automatic restart
Active – Passive (RAC One Node)
• Runs on one node
• Passive failover on failure
Active – Active Cluster database (RAC)
• Active failover on failure
• Load balancing
Easy to Deploy, Manage, and Maintain Reduced Installation and Administration Effort
© 2011 Oracle Corporation
Oracle Database
Appliance
Build Your Own
Tim
e
Oracle Appliance Oracle Appliance ManagerManager
Installation Installation ExpertiseExpertise
Optimization Optimization ExpertiseExpertise
Network Network AdministrationAdministration
Storage Storage AdministrationAdministration
System System AdministrationAdministration
Database Database AdministrationAdministration
Savings
Co
st
Oracle Database Appliance
Simplicity Equals Savings
Dell/HP Build Your Own
Labor Requirements
Database
Appliance
Labor Savings
(OPEX) Over 3
Years
Initial
Deployment
Sizing, ordering, researching
best practices, assembling,
installing, patching,
configuring, testing unique
configuration, resolving
issues
Order
Database
Appliance
and run one
command
$13,860
Maintenance Research patch
dependencies, locate
patches, test unique
configuration
Run one
Command
$41,160
Support Troubleshoot configuration
with support, locate log files,
file SR
Run one
Command
$12,600
~ 70K OPEX savings per system
Oracle Database Appliance
System Pricing
• Hardware
$50,000 List
Discount category U - maximum 30% discount
• Software
Standard Database licensing applies
Sub-Capacity Licensing
Customers may choose to enable and license from a minimum of
4 Cores to a maximum of 24 Cores
Customers & Oracle can both audit how many cores the customer
is & has actually been using including high water-mark
Oracle Database Appliance
‘Pay-as-you-Grow’ Database Licensing
• Purchase single hardware configuration
• Start with minimum of 2 processor core licenses
• Scale to maximum of 24 processor core licenses
• No hardware upgrades required
• License database software just for the cores you
enable
Oracle DB EE Standalone
Oracle High Availability
Oracle Database Appliance
Low Entry Cost To High Availability
• 24 processor cores
• Manual configuration & installation
• Multiple-vendor support contracts
• Minimum 24 processor core licenses
HP Oracle Database Appliance
• 24 processor cores
• One-button configuration & installation
• Single-vendor support contract
• Minimum 2 processor core licenses
HW CAPEX Savings
HP Dell Oracle
Database
Appliance
System
Configuration
2 x DL 380
G7 & P2000
storage array
2 x R710
MD 32000 &
MD 1200
storage array
Single SKU
List Price $ 52,026 $ 48,404 $ 50,000
Street Price $ 40,580 $ 39,691 $ 35K – 40K
hardware CAPEX is a wash
Software CAPEX Savings
HP Dell Oracle
Database
Appliance
System
Configuration
2 x DL 380
G7 & P2000
storage array
2 x R710
MD 32000 &
MD 1200
storage array
Single SKU
List Price $ 896,000 $ 896,000 $ 191K – 896K
Street Price $ 543K* $ 543K* $ 119K* – 543K*
subcapacity pricing can result in significant software savings
* assume EE + RAC at 40% sw discount
Perf
orm
an
ce
Capacity
HIG
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HIGHER
Oracle Database Appliance Pay As You Grow for Oracle DB EE
Small – 4 Cores
4 Cores Active
DB License $95K Hardware $50K
Medium – 8 Cores
ACTIVATE 4 Additional Cores
Total DB License $ 190K
No Additional Hardware or Services Required
High – 12 Cores
ACTIVATE 4 Additional Cores
Total DB License $285K
No Additional Hardware or Services Required
Installation & Setup
Automated License Expansion
Perf
orm
an
ce
Capacity
HIG
HE
R
HIGHER
Oracle Database Appliance Pay As You Grow for High Availability
Small – 4 Cores
4 Cores Active
High Availability
DB + RAC License $141K
Hardware $50K
Medium – 16 Cores
ACTIVATE 12 Additional Cores
High Availability
Total DB + RAC License $ 564K
No Additional Hardware or Services Required
High – 24 Cores
ACTIVATE 12 Additional Cores
With High Availability
Total DB + RAC License $846K
No Additional Hardware or Services Required
Installation & Setup
Automated License Expansion
Value Proposition
Simple High Availability Database
• Easy to Implement – One Box: server, storage, networking
– One Button Install of SW
• Easy to manage & maintain – One button patching
– Self-managing storage
– Auto-detects and auto-corrects
• Easy to diagnose and support – Automated Service Request filing (phone home)
– Relevant logs gathered and packaged for support
Oracle DB Appliance
For Partners
ODA
Key questions
Battle cards
Products mapping
Learning Path
References
Useful Resources
Oracle Database Appliance Value Proposition
KEY BUSINESS REQUIREMENTS
Standardization in Order to Reduce Complexity
Consolidation and Rationalization
Hardware Refresh
Scale and Grow Without Impact
Cost of Monitoring, Maintaining, and Supporting the IT Infrastructure
What challenges are you facing with your current Database systems? •Describe how you select, deploy, and support your database environments. How many
people/resources are required? •Describe any platform standardization efforts and why you consider these to be important. •Describe any near term hardware refresh plans. •Describe any difficulties dealing (implementation, management, support, etc…) with multi-vendor solutions. • What will be the impact to your business if the systems are down because of hardware failure?
• Are your Database systems aging? Do you have any plans to upgrade these environments? • In regards to your databases and related applications - describe the current service levels (formal or informal) set by the business. How often and why are they breeched? • Is it difficult to get approval for new budgets when you need to grow infrastructure? • Do you find that your administrators are stretched to cover knowledge domains they
weren’t trained in?
•Have you planned new projects such as DR or Data Warehouse environments but
haven’t had the time and resources to make it happen?
• Describe your perception of how timely IT is at delivering new business applications especially when a database is required. •Is platform standardization important in your organization? Describe why it is important. •How do IT upgrades and outages impact your business and applications? How often do outages occur? •How does the use of multiple platform vendors impact your business and applications? •Describe you perceptions of ITs ability to support your database/applications environment. Describe your perceptions of database skills that IT possesses. • What would be the impact to your company? Are you able to put a dollar cost on the impact of 1 hour’s downtime during core business hours.
Key Questions – Oracle Database Appliance
CxOs Business people
Architect
Head of DBAs and Development
PAIN POINTS
• Inability to quickly gain access to new or upgrade existing business applications
and responding to changing business needs.
• Too many applications and systems that don’t function with each other, reducing agility
• IT is seen as a business inhibitor not as an asset
• Dealing with an IT culture that defends why they can’t do something instead of enabling the business
• Too much of the IT budget is spent maintaining the status quo and not innovating
CxO/LOB
• Difficulty finding skilled database experts
• Finger–pointing among server and software vendors
• Time and expense of custom configurations and integration as the business changes and grows
• Spends too much time maintaining current environment, need to know too much in order to maintain the IT environment properly
• Aging hardware that needs to be refreshed.
IT Director
Primary Business Opportunities
•Lower the bar for required IT skills
•Lower the cost of running an HA system – CAPEX and OPEX
•Lower the risk associated with building/running HA databases
Sell Oracle DB Appliance as a simple, affordable, low risk high availability
database system
•Customers have a built-in growth capability from 2 to 24 cores
•Customers can pay (for software) only for the cores they need
Sell Oracle DB Appliance as a pay-as-you-grow
database system
•Minimize underutilized servers
•Better departmental consolidation than VMWare
Sell Oracle DB Appliance as a consolidation
platform for running many small databases
Oracle Database Appliance Sales Play #1
Simple, Pay As You Grow Database System
• Target: Oracle Database installed base
• Use cases:
– HW refresh of competitive systems
• How to win:
– Sub-capacity licensing provides
lowest cost entry point for
Oracle Database, easy mapping to
budgets and budget cycles
– Opportunity for RAC/RAC One Node
upgrades
• Partner services:
– Upgrade, data migration, consolidation
Oracle 45%
IBM 21%
Microsoft 20%
Other 14%
IDC 2011
2010 Database Market Share
© 2011 Oracle Corporation – Proprietary and Confidential: Authorized Partners Only
• Target: Oracle Database installed base
• Use cases:
– Databases that should be HA, but aren’t
– Databases with 3rd party cluster solutions
– Align with upgrade or HW refresh cycles
• How to win:
– Easy of deployment, maintenance, support
– Lowest cost entry-level HA Oracle Database
• Partner services:
– Architecture/blueprint/strategy, upgrades, migrations, HW
refresh/consolidation
© 2011 Oracle Corporation – Proprietary and Confidential: Authorized Partners Only
Oracle Database Appliance
Sales Play #2
Simple High Availability Database
• Target:
– New mid-market accounts
– Oracle Database installed base
• Use cases:
– Mid-market or vertical focused apps
(with high cost of downtime)
– New deployments or refresh
• How to win:
– Ease of deployment, maintenance,
support
– Lowest initial acquisition cost
• Partner services:
– Architecture/blueprint/strategy
© 2011 Oracle Corporation – Proprietary and Confidential: Authorized Partners Only
Micros, AGFA (MPAX), INFOR, AMDOCS
(ChangingWorlds), SunGard Higher Ed (Banner),
Intergraph (GeoMedia), Alcatel-Lucent, Ericsson, Pyro
Networks Pvt. Ltd., Neusoft Corporation, Huawei
Technologies Co. Ltd, Eserv Global, GEMALTO, Smartsoft, Samsung SDS, ABB, Kingdee
Software(China), Cisco Systems, Accanto (Italy)
Oracle Unbreakable Database Appliance
Sales Play #3:
New Application Deployments
• Target:
– Oracle Database installed base
• Use cases:
– Customers running many underutilized departmental databases
– Customers who are suffering from “VM sprawl”
– Consolidation of Tier 2 (and below) databases
• How to win:
– Ease of deployment, maintenance, support
– Lowest initial acquisition cost
• Partner services:
– Consolidation
© 2011 Oracle Corporation – Proprietary and Confidential: Authorized Partners Only
Oracle Unbreakable Database Appliance
Sales Play #4:
Database Consolidation
Value to the Customer Value to the Customer
Simple Business Continuity Simple Business Continuity
Fast Deployment & Simple to Manage
Fast Deployment & Simple to Manage
Lower costs of High Availability Lower costs of High Availability
Increased Satisfaction Increased Satisfaction
Immediate ROI Immediate ROI
World’s #1 Database
Future-proof investment
World’s #1 Database
Future-proof investment
Value to the Partner Value to the Partner
Increase solution competitiveness Increase solution competitiveness
Easy to diagnose and support with Reduced Risk
Easy to diagnose and support with Reduced Risk
Improved Time-to-Benefit Improved Time-to-Benefit
Out of the box benefits & Simplified Support
Out of the box benefits & Simplified Support
Increased recurring revenues Increased recurring revenues
Oracle Database Appliance Value Proposition
Oracle Database Appliance
Best System for …
• Reducing Complexity
• Reducing Cost
• Reducing Risk
The Power of Oracle’s Highly Available Database engineered for
Extreme Simplicity
The Power of Oracle’s Highly Available Database engineered for
Extreme Simplicity
Oracle Database Appliance
• Simple
– Complete, plug-and-go hardware and software
– Easy to implement, manage and maintain
• Reliable
– Highly available database cluster configured in minutes
– Advanced management features and single vendor support
• Affordable
– Capacity on pay-as-you-grow basis
– Consolidation platform for small databases
Highly Available Database System in a Single Box
© 2011 Oracle Corporation
Battle Card Oracle Database Appliance
Target Audience
• Oracle Database customers
looking to refresh hardware or
expand databases
Job Roles: IT director, DBA
• Customers using or planning to
implement Oracle applications and
needing a high-availability
database to underpin them
Job Roles: CIO
• Database consolidation
customer s with several small
Oracle and/or non-Oracle
databases
Job Roles: IT director
Size of Organizations:
Midsize, $100-500M annual revenue
and 300-1500 employees
Target Audience
CIOs and management in midsize
organizations
Client needs
1. Best-of-breed high-availability
solutions
2. Speed to Market for new services
3. Application performance and quality of
service.
4. Efficient use of computing resources
5. Business continuity
6. Faster time to ROI when business
changes and IT must deliver new
solutions
Value Proposition / Key messages
Simple, reliable and affordable high availability database
- all in a single box
• No single points of failure
• DB failover
• Three copies of data
Easy to Implement
• One Box: server, storage, networking
• One Button Install of SW
Easy to manage & maintain
• One button patching
• Self-managing storage
• Auto-detects and auto-corrects
Easy to diagnose and support
• Automated Service Request filing (phone home)
• Relevant logs gathered and packaged for support
The Oracle Database Appliance delivers high availability
database services for a wide range of applications. It offers
customers unique pay-as-you-grow software licensing to
seamlessly scale from 2 to 24 processor cores, without the
cost and downtime usually associated with hardware
upgrades. This lets customers save from $10K to $60K
compared to competitors’ solutions. And, all hardware and
software components are supported by a single vendor –
Oracle.
Business problems
1. Low business satisfaction for
price/performance of the IT department
• Poor database performance
• Inability to scale on demand
• Inefficient systems
• Very high hardware costs and under-
utilization of hardware
2. Long deployment time of IT solutions -
Complexity of building own HA
solutions
3. High costs of administrating IT
systems
4. Cost of downtime & Need to protect
data
Key Questions – Exadata Database Machine
• What is the impact of downtime for your key business critical applications?
What You Really Want to Know: What are these key new and existing apps? What are their
HA requirements? Which DB version do they use on what OS/HW platform? Do they have a
ULA in place? Who are key business owners of those apps?
• What issues do you have in architecting, deploying and managing HA databases?
What You Really Want to Know: How complicated and costly is it to manage their HA DB
systems? Do they have the expertise and in-house skills to setup and manage HA DB? What
impact does a heterogeneous stack have on their operation and support?
• Are you currently experiencing challenges in meeting SLAs due to quality of service
issues on your DB servers?
What You Really Want to Know: Are they running business critical DBs on systems that are
3+ years old? Are there performance issues that might be solved by reduced downtime or
greater capacity and more powerful systems? Are they putting off upgrades because replacing
HA data services is complicated and/or risky? How do they measure cost of planned and
unplanned downtime?
• Can you expand Oracle Database services quickly enough to meet the business
requirements?
What You Really Want to Know: Have they missed deadlines to deliver new application
services due to hardware upgrade or support issues? How long does this typically take? How
many people/resources are required? Are IT budget constraints limiting ability to deliver on
business needs?
Products
Oracle Database Appliance a complete
package of software, server, storage, and
network that's engineered for simplicity;
saving time and money by simplifying
deployment, maintenance, and support of
database workloads. Including
•Oracle Enterprise Linux
•Oracle 11gR2 Database EE
•RAC or RAC One Node
•Oracle Enterprise Manager
•Oracle Automatic Service Requests
DB EE Option up-sell
Oracle Differentiators
1.Oracle is the only company to provide a complete HA solution on the market in a single platform
2.Complete, integrated software stack of storage, servers, OS and database software 3.Oracle on Oracle reduces TCO through quick deployment, certified configurations, sizing
guides, energy and space efficient technology, simplified administration and support 4.Lower risk: proven solutions offer higher security, greater availability and more predictable
performance and scaling. 5.Oracle’s unique “pay as you grow” strategy allows you to delay up to $705K in licensing costs
of comparable server until you actually need the capacity.
Battle Card Oracle Database Appliance
PE
RF
OR
MA
NC
E
CAPACITY
HIG
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HIGHER
Exadata Quarter Rack
24 Database Cores
3 Exadata Storage Servers
72 TB Storage
1.1 TB Smart Flash Cache
Smart Scan
Hybrid Columnar Compression
Fully Expandable
DB Appliance 4 core
DB Appliance 24 core
Engineered for Performance
Engineered for Simplicity
DB Appliance
4 to 24 Cores
Cores can be disabled
12 TB Storage
292 GB Flash for Redo Logs
One Command Deployment, Patching, and Support
Oracle Database Systems Family
Oracle Database Appliance
Looking for Opportunities…
Opportunity Look for…
Simple HA database Customers running critical single instance databases
who are afraid of HA
Customers running 3rd-party failover in need of HW
refresh
Customers deploying critical databases to remote
locations with limited expertise (i.e., retail locations)
Pay as you Grow Database Customers deploying a new application that will grow
over time
Customers deploying a new application who have no
capacity projections
Departmental Consolidation Customers running many underutilized departmental
databases
Departments in enterprises looking for a quick to deploy
solution w/o involvement from Corporate IT
Oracle Database Appliance
Objection Handling • “I use Enterprise Edition, but I don’t need to upgrade to RAC.”
In an increasingly networked and mobile world, virtually all data is becoming critical to daily business
operations. When your database is down, you face lost productivity, lost revenue and loss of customer
confidence. The Oracle Database Appliance delivers the entire value set of Oracle Enterprise Edition
while providing appliance-like ease of deployment, patching, diagnostics, support, and storage
management - eliminating the time, risk and costs normally associated with building a high-availability
solution.
• “I don’t like to buy “bundles”…I want to buy the best components necessary.”
The Oracle Database Appliance is an engineered solution, using the very best of breed of products, AND
it comes fully integrated so you don’t need to spend the time and money on alternative approaches, or
assume the risk of not designing it correctly. The exclusive Oracle Appliance Manager software provides
unprecedented ease of implementation and management for the Oracle Database Appliance.
• “We’re already invested in HP/Dell servers and can’t afford to migrate to Oracle x86.”
Total cost of ownership is always a key consideration for any solution. That’s why the Oracle Database
Appliance is such a great solution for you. You can reduce your annual OpEx by as much as $70K a year
over similar solutions from HP and Dell, while benefitting from superior ease of management and single-
vendor support.
• “ I currently use Oracle Database Standard Edition, so why do I need ODA?”
Downtime for virtually any application results in lost productivity for high value corporate resources. ODA
includes one-button install and stack management so it is easy to use with only basic skill sets. It also
features self-managing storage, automatic alerts on performance and availability events with auto-correct
failures and automated service request ticketing which provides significant added value for a relatively
small incremental investment.
Oracle Database Appliance
Objection Handling • We deploy databases on cheap commodity based hardware:
The purchase price of hardware is only a small part of the overall TCO of a Database solution. Oracle’s
Database Appliance is a hardware and software complete, Oracle Engineered System that offers rapid
deployment, simplified management, monitoring, and support from a single vendor reducing overall TCO.
• We have concerns that we’ll outgrow the Oracle Database Appliance:
•The Oracle Database Appliance is ideal for SMBs and as a departmental database solution. The Database
Appliance can leverage the Oracle Database Advanced Compression shrinking the size of database while
increasing performance. In addition Oracle offers other Engineered Systems (Exadata and SuperCluster) in
order to accommodate larger environments.
• We have concerns that performance will diminish over time:
•Unlike commodity servers that require an outage to upgrade processors, or must be purchased with more
head-room then initially required, the Oracle Database Appliance provides a unique pay-as-you-grow
software licensing model to quickly scale from 2 to 24 processor cores without any hardware upgrades or
outages.
• We have concerns about the product roadmap.
•The Oracle Database Appliance is sold as standalone highly available database solution. The servers
utilized for the Database Appliance will continue to evolve and follow the Sun product roadmap.
• We don’t have Oracle databases.
• Every business has database requirements. The Oracle Database Appliance offers customers the World
number one database on an Oracle Engineered System the is simple to deploy, simple to manage, and
simple to support. The Database Appliance offers the ideal platform to take advantage of the Oracle
Database while lowering your overall cost of ownership.
Useful Material & Resources
• Oracle Database Appliance Announcement Webcast
• PartnerCast: Oracle Database Appliance Product Overview
• Overview of the Oracle Database Appliance - Bob Thome@OOW2011
• PartnerCast: Oracle Database Appliance Partner Value Prop
• PartnerCast: Althoff Highlights Oracle Database Appliance
• Oracle Database Appliance (YouTube)
– YouTube: Introduction to the Oracle Database Appliance
– YouTube :Overview of Oracle Database Appliance by DerelCaro
– By Partner Enkitec
• ODA Comparison to a Traditional Database System
• Don't Leave Your ODA Naked
– By Partner BIAS (PartnerCast: BIAS Speaks to Oracle Database Appliance )
• YouTube: Oracle Database Appliance: Part I Overview
• YouTube: Oracle Database Appliance: Part II Installation
Useful Material & Resources
• Oracle Database Appliance 3D Demo
• System Handbook
– Main System Page
– Full Components List
• Analyst Research Notes
– Ovum, Oracle Applies for Database Simplicity, October 2011
– ESG, Oracle Database Appliance: A Simple, Economical Option for SMBs
and Independent Software Vendors, October 2011
• Oracle.com Partner & Customer Quotes
Oracle Database Appliance
Partner Resell Requirements
• OPN member at Gold+ in good standing
• Acceptance into Oracle Database Appliance Knowledge Zone
• Valid FUDA
– Current FUDA (includes Hardware terms)
– Early FUDA + Hardware Addendum
• NO competency or specialization requirements
© 2011 Oracle Corporation
PE
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MA
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E
CAPACITY
HIG
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HIGHER
Exadata Quarter Rack
24 Database Cores
3 Exadata Storage Servers
72 TB Storage
1.1 TB Smart Flash Cache
Smart Scan
Hybrid Columnar Compression
Fully Expandable
DB Appliance 4 core
DB Appliance 24 core
Engineered for Performance
Engineered for Simplicity
DB Appliance
4 to 24 Cores
Cores can be disabled
12 TB Storage
292 GB Flash for Redo Logs
One Command Deployment, Patching, and Support
Oracle Database Systems Family
For More Information
oracle.com/goto/databaseappliance
oracle.com/partners/goto/databaseappliance