Download - Optimizing Social Media
Optimizing Social Media
A Portsmouth Startup Meetup presentation by Crystal Paradis | @laughtercrystal
Oh wait, none of these are about me
― David Foster Wallace
“It is named the ‘Web’ for good reason.”
Optimizing
• Being found
• Time management
• Return on investment (ROI)
Being found
• Social > Website
• Social proof
• Personality
• Convenience
Being found
• Connect conversations about you to contact info
• Know when people are talking about you
• Let your fans promote you!
Common advice ≠ Truth
“Only join social media channels that you have time to maintain.” — #donotagree
• At least be findable on Facebook & Twitter, at minimum
• Set up email notifications so you don’t unknowingly ignore people, but let them find your contact info!
Facebook• Complete “about” section
• Hours
• Website
• Phone Number
• Address
• Categories and Subcategories!
• Custom URL (possible baseline 25 likes)
• Photos (people! tags!)
https://www.facebook.com/business
• Bio
• Products/Services
• Dates/Hours
• Extra links
• Hashtag if applicable
• Website! (or Fb page)
https://business.twitter.com/
www.linkedin.com/company/
• Add as a Company Page
• (requires domain-name email address)
• Optimize images
• Add all specialties
• Have all employees LINK!
• Traffic through LinkedIn is high quality
Google Places
https://support.google.com/business/
• Photo
• Address(es)
• Hours
• Services
• SEO!!!
Time Management
Image credit: http://hyperboleandahalf.blogspot.com/
Email Notifications!Settings
Settings
Settings change frequently, your screen may vary.
Time ManagementPosting frequency:
• Check daily
• Post 2x week
• Check daily
• Post 2x day
• Check daily
• Post 2x week
• Google +
• Share blog content
• Share blog content
What if no one likes me?They probably just haven’t found you yet!
Tips to boost Likes:
• Invite all your friends
• Have stakeholders invite all their friends
• Give things away!
• Engage, engage, engage
Getting seen in the News Feed
• Don’t wait to be seen—email links of new posts to stakeholders, ask to like/comment/share
• USE PHOTOS! They get more eyeballs & shares lead back to your page.
• Tag ALL THE PEOPLE! (exponentially increase views)
• Cheat! Break it up with adorable animals or pretty photos of surroundings
• Think about what will stand out in the feed (this changes often)
• Tweetdeck!
• Lists!!!
• Follow your industry leaders
• Read, read, read
http://www.laughtercrystal.com/2013/12/05/twitter-101-getting-started-with-twitter-lists/
Building a Following
• Think about your audience
• Provide value
• Curate what YOU find valuable
• Invest time — you get what you give!
• Be awesome
Time Management• You get what you put into it!
• Minimum — 1-2 hours a day
• Set specific, measurable goals
• Get professional help
• If you outsource, outsource local
• Supplement with in-house
Time Management
• Content Calendar!
• Map out content each week
• Plan, but be flexible
• Consistent voice—one editor if multiple contributors
Content Calendar• Simple spreadsheet or
calendar (online or paper)
• Type of content to post each day on each channel
• Where possible, fill with actual content that you can easily cut and paste
• Experiment with series, trends, etc.
• Adjust based on performance (measure, analyze, adjust, repeat)
Professional Audit
Return on Investment
• Social—one of the few ways of advertising that you can truly measure
• Reporting!
• Sprout Social
• Hootsuite
• Native analytics
Should I buy #socialLOVE?• What are your goals?
• Pricing is very specific—is X amount of qualified views worth X amount of dollars?
• Big campaigns, events, promotions might be worth it
• Will definitely get more eyeballs, up to you if it’s worth it.
Is it working?• Conversions!
• Customers
• Traffic
• Visibility!
• Power of suggestion/exposure
• Personality to attract the right clients
• “Superfans” will talk you up
• Reporting, analytics, etc.
• Social media exclusive deals
• Ask! Mention your social media content IRL
Pinterest: Hubspot Twitter: @suddenlyjamie
Facebook: STREET Blogs: KISSmetrics, Copyblogger
LinkedIn: Mashable Google+: SeapointDigital
FMI
Also find me on all the things!
laughtercrystal.com
vtldesign.com
@laughtercrystal
@Vital_Design
#PortsmouthLOVE
@nhwritersproj
#portsbkfstclub
@socialseacoast
#TEDx03801
Questions?