Open Text Engagement Solutions
Marci Maddox
Director Product Marketing
Engagement SolutionsNovember 10, 2010
Slide 2
Bringing Crystal Clarity to Your Online Voice
Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 3
Budget Shifts by Interactive Marketing
Interactive and Entertaining
TRUST
Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 8
total online population
wallet share
human languages
The Top 40 Global Online Brands; Common Sense Advisory; November 2009
…
Opportunities
Your customers are already there
TRANSPARENCY
Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 13
Forrester 2009
Location, Location, Location
TRACTION
Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 17
Avoid “SQUIRLs”
Cleaning up Oceans and Digital Assets
Align knowledge & emotional connections
Encourage Participation Everywhere
Cinematic Experience Promotes Paint
Integrated Caching delivers content to audiences quickly
Integrated Caching delivers content to audiences quickly
Flash based experience provides interactive, cinematic
experience
Flash based experience provides interactive, cinematic
experience
Site Deployed as Flash & HTML enables SEO / SEM, normally limited
for Flash-based sites
Site Deployed as Flash & HTML enables SEO / SEM, normally limited
for Flash-based sites
Empowering Business Users makes Behr faster at responding to the market
Empowering Business Users makes Behr faster at responding to the market
Delivering an Online EngagementIs the strategy and practice of how an organization optimizes its online presence and draws on a number of different tools and ideas to attract and engage an audience
• Content Optimization
• Multi-channel Management
• Conversational Engagement
• Micro-site Management
• Demand Generation
• Rich Media Publishing
• Sales and Relationship Automation
• Member Self-service
• Consistent Global Branding
• Consolidated Administration
Create New Sites and Applications
In-context presentation management capabilities
for quick assembling
of pages with web and
social content
In-context presentation management capabilities
for quick assembling
of pages with web and
social content
Templates, Themes, Layouts, Components, Portals…Templates, Themes, Layouts, Components, Portals…
Deliver High Performance Pages
Deliver dynamic and complex web sites with the performances of static Web
sites
Deliver dynamic and complex web sites with the performances of static Web
sites
Web Tier Caching, Intelligent Cache ManagementWeb Tier Caching, Intelligent Cache Management
TTL30
minutes
TTL5
minutes
AJAX
No cache
Optimize Navigation and Visibility
Search engine
optimization, site and page optimization
Search engine
optimization, site and page optimization
SEO, Vanity URLs, Sitemap, Semantic Navigation…SEO, Vanity URLs, Sitemap, Semantic Navigation…
Encourage Social Participation
Empower consumers
with participation
features. Give them
something to talk about
Empower consumers
with participation
features. Give them
something to talk about
Reviews, Tags, Comments, Blogs, Discussions…Reviews, Tags, Comments, Blogs, Discussions…
Complement with Rich Digital Assets
Manage and leverage rich
media for immersive
online experiences
Manage and leverage rich
media for immersive
online experiences
Images, Videos, Podcasts, Formats, Transcoding…Images, Videos, Podcasts, Formats, Transcoding…
Reach Multi-channel and Mobile Devices
Extend reach with mobile, e-mail and
viral content
Extend reach with mobile, e-mail and
viral content
Mobile delivery, Campaigns, Email, CRM IntegrationMobile delivery, Campaigns, Email, CRM Integration
Obtain Compliance Awareness
Web and content
archiving with record
management and
disposition
Web and content
archiving with record
management and
disposition
Archiving, Record Management, RetentionArchiving, Record Management, Retention
ARCHIVING RETENTION
DISPOSITION
RECORDS MANAGEME
NT
Personalize the Member Experience
Empower consumers with implicit and explicit
personalized rules defined
by your business
users
Empower consumers with implicit and explicit
personalized rules defined
by your business
users
My Page, My Preferences, My Profile, Selection Rules…My Page, My Preferences, My Profile, Selection Rules…
Increase communication Enable user generated conversations to build an internal
and external collaborative culture
Improve visitor experienceProvide dynamic, personalized, relevant, and media-rich
content to attract, retain, and convert high value customers
Facilitate employee efficiencyDeliver an aggregated, contextual content view to improve
access to information, promoting better decision making
Open Text Engagement
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
Slide 34
Thank You