Download - Open Educational Resources are different
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OER are differentL3T as Open Educational Resource
Martin Ebner, Sandra Schön
Presentation at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck
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OpenEducationalResources
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TRADITIONAL EDUCATIONAL RESOURCES
OPEN EDUCATIONAL RESOURCES
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OpenEducationalResources
FOR FREE(RE-) USABLE OPEN STANDARDS
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OER are differentEnvisaged Goals
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Envisaged organisational changes through strategic implementation of OER
Quelle: Schaffert, 2010. In Ehlers & Schneckenberg (Hrsg.)
Existing target groups New target groups
Direction of implementation
Change ordevelopment
Optimisation
Foku
s of
Impl
emen
tatio
n
Accessibility of materials
Quality assurance
Introduction of newlearning approaches
and cultures(e.g. open learning)
Collaboration with external students
and teachers(e.g. open innovation)
Public relations
Marketing
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OER are different… and their development, too.
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innovation productionPR and
marketing(pre-)
funding
€
Value creation chain of educational resources
(re-)funding
€
qualityassurance
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… exemplarily „Lehrbuch für Lernen und Lehren mit Technologien“ (l3t.eu)
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● employment● mostly (also) voluntary● Sometimes with remuneration
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● employment ● sometimes (also) voluntary● Sometimes funded through OER projects (Hewlett-Packard-Foundation, EC)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● Mostly voluntarily● 2 initiators, 8 P. core team, 115 authors, 200 participants● post calculated approx. 3.800 h/ 2.000 € non-personnel-costs● Crowdfunding experiment for additional (small) project
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● New topics decided by single persons● Production is complex and time-consuming (→ easily out-dated)● Limited in usage (esp. concerning usage in teaching)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● New topics by users● Often innovative, creative● New formats mostly welcome
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● Topics by authors and editors● Many new, current topics● Space for new things: open call, open review
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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Example: Call for Chaptershttp://www.youtube.com/watch?v=SM3HJ_Y3rLc
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● Professors and colleagues● Time plan and framework specified by publisher● Contributions of single persons or small teams
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● Often work of unknown people● Often collaborative work (mostly Wiki based)● Feedback by unknown● Often amateurs● Often not finished (beta version)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● instructions● Scrict time plan (enddate!)● Teams with unknown persons● Different tools
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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Writing with teams: the unknown team members
Worked with unknown people
From a report by Karin Redl
Worked with known people
Worked partly with unknown people
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● Mostly by peers● Sometimes professional lectorate● Sometimes (double) blind
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● Oft not implemented in the production process, but● Peer review and editorial management● Rating systems● Recommender systems
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● Open review● List of criteria● editorship .... to sum up: traditional
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● Normally by specialists publishers and printers
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● Also through other channels, e.g. iTunes● Very often by organisations and associations● Often itself used as PR measure
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● Intense social media marketing● Already during the development process● e.g. facebook page, videos, links● Online flashmob when going online
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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Example„Marketing Film“http://www.youtube.com/watch?v=LM1bvZta0B4
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more: http://l3t.eu/presse
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innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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TRADITIONAL EDUCATIONAL RESOURCES
● Books sales● Reputation effects for authors
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES
● PR-, marketing effects for authors and institutions● … ?
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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OPEN EDUCATIONAL RESOURCES: L3T
● Reputation effects● Book sales revenue, e-book apps revenue● „godparents“ for chapters (sponsoring)● Social payment (FlattR, Paypal)
innovation production PR and marketing
(pre-)funding
€
(re-)funding
€
qualityassurance
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Also as printed version
452 pages
hardcover, colourBod on DemandISBN 978-3844204377 – 129 Euros
softcover, black-whiteVerlag: ePubliISBN 978-3842340114 – 69 Euros
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L3T as E-Book
iPad und Android Tablet http://l3t.eu
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OER are different… and L3T is special!
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more: http://l3t.tugraz.at/analytics
L3T Analytics
… in 9 months
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more: http://l3t.eu/visualisation
Who read L3T?
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contact
Dr. Martin EbnerDr. Sandra Schön
[email protected]://l3t.eu
Thanks to our godparents and sponsors:
Credit Suisse, ZürichEvolaris Next Level, GrazLand Steiermark, GrazWebducation, WienApple Hard & Soft, Salzburg
Invitation to our forthcoming talks(in german):
http://l3t.eu/talk
Slides:Slides:
http://elearningblog.tugraz.at
http://elearningblog.tugraz.at