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Opal Avenue Real Estate and Design Group™
Mission Statement
We provide personalized real estate and design services for customers who
desire luxury. Making your home your precious gem is at the heart of
everything we do.
Business ConceptLuxury realtor with integrated design services
Web based solution to understand our clients style
Certified designers create gem of a home
Interior designers have a complete web solution
Win! Win! Win!
Our TeamPresident – Chomell Castillo
VP Operations – Jessica GarcilazoRealtor and Design Operations
VP Marketing & Advertising – Ashley Williams
VP of Technology & Finance – Tony Cai
Industry Consultants
Cathy Blau – VP, The Corcoran Group Real Estate
Tripp Mills – Senior Associate Broker, The Corcoran Group
Elaine Dean – Managing Director, The Corcoran Group
Shane Reilly – President and CEO, Shane Reilly Inc.
Goals & ObjectivesBecome profitable on April of Year 1
25 Senior Realtors start of Year 1
Hiring a Selling Director
40 designer hosted sites end of Year 1
Bring on a few top designers as loss leaders
75 luxury homes sold in Year 1
191 luxury homes sold in Year 2
275 luxury homes sold in Year 3
Market AnalysisNYC Real Estate and Design Market
New York boasts a $488.8 billion economy!
Year-end bonuses drive luxury real estate!
$21 billion in bonuses for 2005!
9 out of 10 buyers can not picture an empty space
> 20% of purchase price is spent on design
Our Target Customer
Style focused buyers with incomes over $1M/year
Purchasing $3M properties and up
SWOT ANALYSIS
Marketing PlanOpal Avenue Brand
Major campaigns and Style Showcases in the New York Times, Forbes, WSJ, and Luxury publications Sponsorship of Non-Profit Organizations and their BenefitsSome advertising in top design magazines, trade shows, show house - Kips Bay Show House, Hampton Show HousePress Releases
Property ListingsNew York Times Real Estate ListingsOur Web SiteMultiple Listing ServicesShowcase properties in luxury magazine and television venues
The Solution
My Opal Style
My Opal List & Walk-Thru
Designer Tools
Financial Plan
Income Categories – Year 1
Expense Categories – Year 1
Financial Plan
Income & Expenses
Year 1
Income & Expenses
Year 2
Expand Geography
Domestic
East Coast: Florida
West Coast: Los Angeles, Las Vegas, Aspen
International
London, Britain
Barcelona, Spain
Monaco
Increase Real Estate Sales
Grow Interior Designer Network
Future Growth
In ClosingLuxury & Design Integration provides a competitive edge!
Our team is supported by the leaders in the industry!
We provide core value to luxury buyers & designers!
We have an excellent plan you should invest in!
Questions & Answers