Download - Online strategy: DIY Band promotion (part2)
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5. Money
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CONNECT WITH FANS (CwF)
+REASON TO BUY (RtB)
=$$$
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Fans don’t need more places to buy music, they need more reasons Engagement is key
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Where’s the money?
COPIES
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Here’s the money
COPIES
ATTENTIONCONVENIEN
CEEXPERIENCE
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Free music?
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Free?
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Free?
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SHARE FOR FREE?
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Reasons To Buy (RtB)?
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Reasons To Buy (RtB)
Freemium -> Upselling
The Long Tail
1000 true fans
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Online marketing funnel
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The Long Tail (Chris Anderson)
1,000 true fans
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Loyal fans
intensely loyal and fanatical followers will take care of
VIRAL MARKETING
Numbers are empty. Loyal fans count.
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Loyal fans
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Crowdfunding
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Fan rewards
Exclusive tickets (Arcade Fire, Pearl Jam, Metallica, …)
Guestlist
Merch (discount / free)
“Thank you”
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Ex. Download code combined with ticket for show?
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Fan rewards
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Fan club
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6.THE FUTURE?
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The future?
Facebook?
Mobile Devices
(responsive) Website
Maildatabase
Bandapp?
Augmented reality?
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E-MAIL?
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Apps?
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Apps?
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“IF YOU CAN’T SHARE, YOU CAN’T MULTIPLY”
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“IF YOU CAN’T SHARE, YOU CAN’T MULTIPLY”
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Books
Zero Budget Marketing
The Conversation Manager
Handboek Online Marketing
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