© Swedbank
Online Shopping Trends Jo Lawrence - Senior Relationship Manager, DataCash – a MasterCard company
Raimonds Keris - E-Commerce Baltic Product Manager - Swedbank
© Swedbank
Who is DataCash?
Online Shopping Trends 2
• DataCash is part of the
MasterCard group
• Technical Solution Provider to
Swedbank, specializing in
multi-channel payment
solutions
• Global trade with focus on
European market, inclusive of
Lithuania, Latvia and Estonia.
• Offer world class fraud
management services
• Expertise working
with small through to
large merchants
across all sectors
• Enable merchants to
accept a wide variety
of payments,
including credit &
debit cards, e-wallets
& alternative
international payment
options
© Swedbank
Global Digital Payments
Online Shopping Trends 3
33,000 Merchants
112 Acquirers
Operating in 40+ countries
Supporting 177 currencies &
40+ payment types
€1.3 Billion
Transactions Annually
27% year on year transaction growth
© Swedbank
Servicing some of Europe’s Leading Brands
Online Shopping Trends 4
Retail
Leisure
Telecoms
Travel
Government Gaming
Financial Other
Various Borough Councils
4
© Swedbank
Current and emerging trends
© Swedbank
Continued e-commerce growth
Online Shopping Trends 6
‘ Global B2C E-Commerce Sales & Shares Report 2013
‘’ eBay cross-border Ecommerce sales report 2013
• Business Internet Technology
• Deloitte
E-Commerce has
reached above 5% of
total retail sales
worldwide
By 2018, cross-border
online shopping will
increase to €244
billion with 130 million
cross-border online
shoppers
USA, UK and China are the
most popular overseas
markets to buy from
Global E-commerce
sales to exceed
€1 trillion this year
smartphones used for
in-store sales, on retail
purchases, will increase
to 19% of total store
sales by 2016
M-Commerce, has
already risen
55% compared to a
year ago
© Swedbank
Emerging innovations
Online Shopping Trends 7
© Swedbank
Drivers of digital evolution
Online Shopping Trends 8
Supply Conditions
Demand Conditions
Innovation and Change
Access Infrastructure
Bandwidth, servers,
security and accessibility
of digital content
Internet & Social Media
Savviness
Broadband and mobile
Internet use, use of
informational websites,
social media usage
Financial Savviness
Consumer use of financial
services and digital
payment technology
Extent of Disruption
User adoption new tech and
services, advertising
Ecosystem
Attractiveness &
Competitive Landscape
Private equity investment,
business focus on
customers
© Swedbank
Expansion is key to growth
Online Shopping Trends 9
Multi-channel customers
on average spend
between 15-30% more
than single channel
customers
© Swedbank
Baltic trends
E-commerce trend in Baltic
+3%
+10%
Transactions
+40%
+10%
+30%
+15%
© Swedbank Online Shopping Trends
+30% +10%
E-commerce trend in Baltic Volume
+65%
© Swedbank Online Shopping Trends
© Swedbank
Essential functionality and services for e-commerce success
© Swedbank
Key features for success
Online Shopping Trends 14
• Support for mobile
• 3-D Secure
• Tokenisation
© Swedbank
Support for mobile
Online Shopping Trends 15
ENHANCED CUSTOMER EXPERIENCE
INCREASED CONVERSION
RATE
Optimising ecommerce sites for smart devices is now common industry practice
Merchants have not stopped innovating... Mobile Optimised Hosted Payment
Pages
One merchant using the
DataCash platform recorded
online mobile sales of more than
€1.5 million on one Saturday night
as 13% of customers used their
mobile devices to purchase food
© Swedbank
3-D Secure
Online Shopping Trends 16
Authenticated payment system to improve
online transaction security and encourage
the growth of e-commerce payments.
• Increases customer confidence when
shopping online
• Protects cardholder against unauthorized use.
Added layer of fraud protection
• Can result in liability shift
© Swedbank
Tokenisation
Online Shopping Trends 17
Converts card numbers into
tokens
Tokens:
are unique, just like a card
can be used to perform
authorizations instead of card
numbers
Benefits
No storage of Card numbers
lowers Merchants’ PCI
requirements
Enhances efficiency of customer
shopping experience
Encourages repeat purchases
© Swedbank
Swedbank Payment Portal
Swedbank Payment Portal
A new e-commerce solution for merchants including enhanced payment
functionality needed to do business online
Multiple payment
options for consumer Merchant
e/m–Commerce site
Cards
Swedbank Payment Portal
Transaction switching and
fraud screening for
merchants.
Bank Link
Payment methods
Swedbank will offer a Virtual Terminal for Online Merchants
© Swedbank Online Shopping Trends
Swedbank Payment Portal Provides functionality merchants need to
successfully expand into e-commerce
• Meets acceptance needs - processes extensive
range of card and non-card payment types and
supports mobile
• Secure – incorporates 3-D Secure and sophisticated
fraud management tool to minimize risk of
chargebacks without impacting genuine sales
• Creates a positive customer experience to
encourage repeat purchases – Tokenization
• Accommodates Retail business model - enables
split shipment and recurring payments
• Highly resilient processing capacity – powered by
DataCash – a MasterCard company
© Swedbank Online Shopping Trends
Merchant reporting tool
• Monitor and manage
transactional information
• Carry out manual
processes which include
cancellations, refunds and
fulfillments.
• Available for fast and easy
access to real-time
transaction data 24 hours a
day 7 days a week.
Swedbank Payment Portal
© Swedbank Online Shopping Trends
Swedbank Payment Portal
Integration for merchants is a
quick and seamless process.
The methods available minimize
shopping cart abandonment
through creating a quick,
secure, seamless customer
experience:
• Direct API
• Hosted payment pages (HPS
or HCC) – reduce burden of
PCI compliance
Card payment page Integration methods
Available languages:
English, Estonian, Latvian, Lithuanian,
Swedish, Norwegian and Danish.
Russian available in Nov 2014.
© Swedbank Online Shopping Trends
Swedbank Payment Portal
• Get your online business up and running
quickly – with a quick and seamless integration
• Create a positive customer experience –
through a quick, undisrupted checkout and
features that aid convenience for the consumer
• Optimize online sales – through a payment
process consumers can trust is secure
• Reduce security burdens of compliance with PCI
DSS requirements and minimizing fraud
Benefits
© Swedbank Online Shopping Trends
© Swedbank
Thank you!