Strategies for Online PresenceMoving forwards
Online Presence: Developing your presence
ITLP: http://courses.it.ox.ac.uk/detail/TWOD
Kate Lindsay | @ktdigital
I want to raise the profile of my research I want to know more about what’s going on in my field I want to get feedback on my ideas I want to be part of a community I want to build a community I want to get a job / funding
What do you want to do?
Increase web traffic by… Increase citations by… Increase downloads by… Increase connections by… Increase invitations by…
What do you want to do?
Know your objectives and make them measurable
Monitor your community Look for keywords, advocates, and influencers Craft your content to your audience and make it
shareable.
Who do you want to engage with?
Choose your audience, discover your community
Choose themes and topics Select media types Re-post and comment on others content Make it shareable. Create a content calendar Map content to existing publicity
What do I want to share?
Content is king
Is my online presence supporting my objectives?
Review your tools, critique your presence
Takes up too much time Difficult to keep track of different profiles Negative responses Not enough buy in from Department Difficult to tell if it’s working….
What challenges am I facing?
Top Tips for Time Management
Build traction by targeting your chosen audiences and commenting on their content
Keep one profile and keep it up-to-date. Post regularly (but do not overload) or post for impact
(e.g. guest blog post, join a Twitter chat, a LinkedIn group)
Spread your time evenlyConsider ‘opening hours’Post at key times (e.g. between 10-3pm).If you have multiple platforms use an aggregator e.g. Hootsuite, TweetDeck
Top Tips for Time Management
Responding to negative
comments
Expand content types Expand platforms Cross link
Where next?
Measure your impact
Revisit your objectives Keep an impact file Collect analytics and social media metrics
Google Analytics Google URL Builder
Social Media Channel Trackers Hootsuite Crowdbooster Seesmic Twentyfeet
How am I doing?
Culture24: Measure your impact onlinehttp://weareculture24.org.uk/projects/action-research/how-to-evaluate-success-online/
Altmetric: http://www.altmetric.com/
Benefit Value Impact Model by Simon Tanner
http://www.kdcs.kcl.ac.uk/innovation/impact.html