![Page 1: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/1.jpg)
They’re coming
for our brainz nowSJ, 2017
![Page 2: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/2.jpg)
SOCIAL ENGINEERING
AT SCALE
Facebook group total_shares interactions numberof posts
wordcount
Facebook.com/Blacktivists 103,767,792 6,182,835 500+ 15349
Facebook.com/Txrebels 102,950,151 3,453,143 500+
Facebook.Com/MuslimAmerica 71,355,895 2,128,875 500+ 6892
Facebook.Com/Patriototus 51,139,860 4,438,745 500+ 53782
Facebook.Com/Secured.Borders 5,600,136 1,592,771 500+ 53850
Facebook.Com/Lgtbun 5,187,494 1,262,386 500+ 15020
![Page 3: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/3.jpg)
ECOSYSTEM: INTERNET
![Page 4: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/4.jpg)
ENDPOINTS: WETWARE
![Page 5: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/5.jpg)
VULNERABILITIES
![Page 6: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/6.jpg)
CHANNELS
![Page 7: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/7.jpg)
PAYLOADS
Misinformation Disinformation Abuse “Normal”
Accidental /
sloppy untruths
Deliberate /
focussed
untruths
Focussed
opinion / facts
Hate speech
Bullying
Doxxing
Everything else
![Page 8: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/8.jpg)
THREAT LEVELS
![Page 9: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/9.jpg)
RESPONSES
![Page 10: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/10.jpg)
FAKE HUNTERS (IRMA)
![Page 11: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/11.jpg)
ADTECH
![Page 12: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/12.jpg)
MEDIA
![Page 13: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/13.jpg)
POLITICS I
![Page 14: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/14.jpg)
POLITICS II
![Page 15: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/15.jpg)
POLITICS III
![Page 16: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/16.jpg)
SOCIAL NETWORKS
![Page 17: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/17.jpg)
HACKERS
Build stuff! Add extra machine learning!
![Page 18: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/18.jpg)
USEFUL EARLIER WORK
(Those Darned Telegraph
Operators…)
![Page 19: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/19.jpg)
BIG DATA’S FOURTH V
![Page 20: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/20.jpg)
WIKIPEDIA
![Page 21: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/21.jpg)
HACKERS, OSINT
![Page 22: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/22.jpg)
AI AND AUTONOMY
![Page 23: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/23.jpg)
THIS CHANGES INTERNET?
![Page 24: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/24.jpg)
PEOPLE SHIFTS
![Page 25: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/25.jpg)
FUNDING SHIFTS
![Page 26: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/26.jpg)
BOTS AREN’T GOING AWAY
![Page 27: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/27.jpg)
NEW HACK LAYER /
INDUSTRY FORMING
![Page 28: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/28.jpg)
PROBABLY INCLUDES
![Page 29: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/29.jpg)
SURVIVAL OF THE
TRUTHIEST?
![Page 30: Online misinformation: they're coming for our brainz now](https://reader035.vdocuments.us/reader035/viewer/2022062905/5a6d42f87f8b9a0a428b5197/html5/thumbnails/30.jpg)
THE END
@bodaceaca
t