Transcript
Page 1: Online Marketing Framework - One that Works!

Online Marketing FrameworkOMLogic Consulting

www.omlogic.com

Page 2: Online Marketing Framework - One that Works!

www.omlogic.com

Conventional Online Marketing Paradigm

Page 3: Online Marketing Framework - One that Works!

Typical Purpose

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Generate Traffic on the Website

Page 4: Online Marketing Framework - One that Works!

Typical Implementation Process

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SEO

Keyword Research

Baseline existing ranking

Set ranking target

Implementation

On Page Optimization

Off Page Promotion

PR, Articles, Link Building Social Media Marketing

Ongoing Optimization

PPC

Keyword Research

Landing Page Creation

Ad-Design

Bidding

Ongoing Optimization

Bid Optimization

Keyword Promotion

Page 5: Online Marketing Framework - One that Works!

What results can you expect?

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Good Rankings on Search Engines

Good Impressions/Clicks on Ads

Good Online Traffic on Website

Assuming search specialists were involved

Page 6: Online Marketing Framework - One that Works!

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Has the Business met its Objectives?

Page 7: Online Marketing Framework - One that Works!

Doubtful?

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Higher Ranking = More Traffic?

More Traffic = Relevant Traffic?

Relevant Traffic = More Conversions?

Page 8: Online Marketing Framework - One that Works!

The Current Reality

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Business StrategyBusiness Strategy

MarketingMarketing

Marketing

PromotionPromotion

(Product, Service or a (Product, Service or a Brand)Brand)

SEOSEO SEM SEM

Online Marketing

Page 9: Online Marketing Framework - One that Works!

Required Approach

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Business StrategyBusiness Strategy

MarketingMarketing

PromotionPromotion(Product, Service or a (Product, Service or a

Brand)Brand)

Page 10: Online Marketing Framework - One that Works!

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Online Marketing Framework that Works!

Page 11: Online Marketing Framework - One that Works!

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Business Objectives

Measurability

Online Marketing Strategy

Conversions

Branding

Traffic

Relevancy

Leads/Sales

•SEO•PPC•SMM

•Website•Messaging

•SMM•SEO•PPC

Page 12: Online Marketing Framework - One that Works!

Thank You!

Ready to realize the full potential of Online Marketing?

www.omlogic.com

Email: [email protected] | Phone: +91-11-47052806

www.omlogic.com


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