o Massively scale your website traffic o Spend less on digital marke8ng with be+er results o Convert more clicks into cash, and ul8mately o Build a “Sales Lead Machine” that fills your
business with ideal customers and clients
“How to generate a steady flow of inbound sales leads and ideal clients online”
Get Our Step-By-Step Online Sales Growth Formula And Learn From REAL Case Studies How To...
10 Years
98 Industries
$10 Million+
Question: How can your company thrive online during times of great
change?
More Competition
More Money
More Devices
More Tools
More Complex Tools
Overwhelm…
Guilt…
Frustration…
Calm…
In Control…
Certain…
Cut Through The Clutter
3 Foundational Pillars Sales Funnel Key Metrics 2 Critical Numbers
Your Sales Funnel Pillar 1
Your Traffic, Conversion and Nurturing Units
Traffic Conversion Nurturing Qualified Leads
Metrics Pillar 2
Traffic Conversion Lead Nurturing Qualified Leads
1. Do stuff
2. Track the results
3. Do more of what works and less of what doesn’t work
Two Critical Numbers Pillar 3
Your Two Critical Numbers
Cost Per Acquisition (CPA)
Life Time Value (LTV)
How The Majority Thinks:
First I need lots of 1 TRAFFIC
Hopefully it will 2 CONVERT
Then I can make 3 MONEY
How The Top 1% Think
I need to focus on improving 1 LTV
And boost 2 CONVERSION
Then I get all the I need 3 TRAFFIC
Massively Scale Your Traffic
Overview
Pay Per Click Advertising Method #1
Source: Wordstream Inc
Pay Per Click Advertising Method #1
Month 1
Month 7
Add the right KEYWORDS
Google Keyword Tool
Add the right MATCH TYPES
web hosting +web +hosting “web hosting” [web hosting]
-free -cheap -windows -usa
Test and Track KW Performance
TEST and Track Ad Performance
Search Engine Optimisation Method #2
Source: Moz
‘Off-Page’ Optimisation = LINKS
Link Building Strategies… What Doesn’t Work
What To Do Instead
Ø Bulk Directory Submissions
Ø Bulk Article Marketing
Ø Low Quality Press Releases
Ø Bulk Social Sharing
Ø Publish Remarkable Content
Ø Form Relationships With Influencers
Ø Get Interviewed
Ø Write Relevant Guest Blog Posts
Ø Authentic Social Media Presence
Converting More Clicks Into Cash
Home Page vs Landing Page
The “Ideal Landing Page Template”
Landing Page Conversion Tests
Landing Page Conversion Tests
✔
Lead Nurturung + Automation
Automate The Automatable. Save Your People For High-Touch Interactions
Build Your Email List And Use Auto-Responders To AUTOMATE
Track When Prospects Are Unsubscribing From Your Process
Build Your List And Create Cash Windfalls
Bringing It All Together
Traffic Conversion Nurturing Qualified Leads
Your Optimisation Calendar
AdWords/PPC
SEO
TRAFFIC UNIT
. . .. . .. . . .
Landing Pages / CRO
CONVERSION UNIT
. .
Blog Posts
Email Newsletter
NURTURING UNIT
.. .. .
Where Do You Go From Here? Do nothing 1
Do it yourself 2
Hire internally 3
Get us to take care of everything for you 4
Get In Touch
1300 799 737 (+61 7 3161 1541 )
www.MarketingResults.com.au/contact
