Download - Online Film Distribution
Online Film Distribution
Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd
www.realfresh.tv
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• How Can It Be Applied To You?
www.realfresh.tv
We Will Cover
www.realfresh.tv
A Little Bit About Me
• Engineering background• Created Europe’s 1st live music
video podcast
• Short listed for Channel 4's
4Talent 2008 Awards
www.realfresh.tv
A Brief History
Real Fresh TV
www.realfresh.tv
Social Media Strategy & Training Multi-Platform Marketing Online community management
www.realfresh.tv
www.realfresh.tv
http://www.realfresh.tv
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• How Can It Be Applied To You?
www.realfresh.tv
We Will Cover
www.realfresh.tv
Once upon a time…
www.realfresh.tv
There was only one way to market…
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv
Along came broadband Internet...
www.realfresh.tv
www.realfresh.tv
And an incredible shift started to take place…
www.realfresh.tv
Institutional Control
ConsumerControl
www.realfresh.tv
The truth is…
www.realfresh.tv
www.realfresh.tv
The future will only magnify this trend.
www.realfresh.tv
www.realfresh.tv
www.realfresh.tv
The Lesson For Film Makers?
www.realfresh.tv
Embrace the Internet
www.realfresh.tv
How many people visited a social network
in January?
www.realfresh.tv
19.2 million (58% of active UK
Internet population).
www.realfresh.tv
Average visitor spent 2 hours 26 minutes
www.realfresh.tv
Your most influential fans are online.
www.realfresh.tv
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• How Can It Be Applied To You?
www.realfresh.tv
We Will Cover
Who?
Web movie by young US couple who only communicated via cameras
www.realfresh.tv
Four Eyed Monsters
http://www.foureyedmonsters.com
What?
Innovative ‘crowd sourced’
UK film project.
www.realfresh.tv
A Swarm of Angels
http://www.aswarmofangels.com/
What?
Film discovery and promotion website
www.realfresh.tv
Sprout.com
http://www.sprout.com//
www.realfresh.tv
LonelyGirl15 Video Diary
http://www.youtube.com/lonelygirl15
Over 50 million views since launch and counting.
www.realfresh.tv
LonelyGirl15 Facts
Each show attracted 100s of viewer comments on YouTube.
www.realfresh.tv
LonelyGirl15 Facts
Neutrogena and Hershey’s signed on as sponsors.
www.realfresh.tv
LonelyGirl15 Facts
Web’s first ‘social’ soap opera
www.realfresh.tv
Kate Modern Facts
www.realfresh.tv
Kate Modern Web Soap
http://www.bebo.com/abstractheart
Sponsors:
Microsoft, Orange, Procter & Gamble, Warner Music, Paramount.
www.realfresh.tv
Kate Modern Facts
Each paid:
£250k to ‘appear’ within show
www.realfresh.tv
Kate Modern Facts
Total audience:
35m videos viewed over a 5 month period (1.5m per week).
www.realfresh.tv
Kate Modern Facts
• A Little Bit About Me
• Why The Digital Trend
• Case Studies & Examples
• How Can It Be Applied To You?
www.realfresh.tv
We Will Cover
Why?
• Freely available tools
• Make it easy for me to find
you
www.realfresh.tv
Use Social Media
www.realfresh.tv
Getting Started:
Free blogging tools – wordpress.com
blogger.com
www.realfresh.tv
Use Social Media
Embrace Web Video:
Free video platforms – YouTube.com
Vimeo.com
www.realfresh.tv
Use Social Media
www.realfresh.tv
www.realfresh.tv
Engagement You Can Measure
www.realfresh.tv
http://www.youtube.com/watch?v=b5AWQ5aBjgE
Make An Impression
www.realfresh.tv
Credits and ReferencesMan and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg
Top 6 Ideas for Incredible Viral Content –http://www.techipedia.com/2007/6-ideas-for-viral-content/
Digital Native -http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1
Lonleygirl15 -http://mashable.com/images/lonelygirl15.png
Social Media -http://www.flickr.com/photos/somethinnew/384489940/
Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm
iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749
Attention Level:http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg
www.realfresh.tv
Credits and ReferencesTop 10 Ways to Sleep Smarter and Better -http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php
What Are We Doing - http://www.flickr.com/photos/deestea/198091208/
Kate Modern on Bebo – http://www.bebo.com/abstractheart
Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television
Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526
Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html
Social Media –http://www.dallaswebservices.com/images/blog_images/social-media.jpghttp://www.popgadget.net/images/charlottetangye_footprint.jpg
www.realfresh.tv
Credits and ReferencesCat watching Cat –http://www.flickr.com/photos/cloudzilla/50257242/
Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.htmlhttp://www.jisclegal.ac.uk/search.htm
Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html
Contagious:http://www.levidepoches.fr/
Lighthouse:http://www.flickr.com/photos/mumbleyjoe/2043508173
Obay:http://www.flickr.com/photos/thebruce0/2280382961/
Digital Native:http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1
Open Up:http://www.dallaswebservices.com/images/blog_images/social-media.jpg
www.realfresh.tv
Credits and ReferencesOnline Video Examples
Schweppes Ad: slow motion balloons adhttp://www.youtube.com/watch?v=pRFfJJjLpqwViews: 132,624
How To Fold A T-Shirt (Japanese)http://www.youtube.com/watch?v=b5AWQ5aBjgEViews: 314,711
How To Fold A T-Shirt (English)http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explainedViews: 224,297
How To Shuffle Poker Chipshttp://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284Views: 76,600
Dove Evolution:http://www.youtube.com/watch?v=iYhCn0jf46UViews: 6,376,542
Ronaldinho: Touch of Goldhttp://www.youtube.com/watch?v=lsO6D1rwrKcViews: 21,723,156
Beauty is a product of PhotoShophttp://www.youtube.com/watch?v=chd6FC6AAD8Views: 1,701,937