Download - Online Collaboration in the Workplace: Going Social and Collaborating Across the Boundaries
Online Collaboration in the Workplace
@MarkElliott
Going Social and Collaborating Across
the Boundaries
What is off-line collaboration?
A culture and practice of:• Co-creation (ideas, media, plans, outcomes) • Cooperative processes (proposing,
responding, sharing) • Coordination of knowledge (generating
patterns & efficiency)
What is online collaboration?
The previous slide points, plus:• Scalability of participation, beyond who
can fit in a room • Bridging distance, within and without the
organisation • Increased speed and penetration of
communication
What online collaboration is not?
• A broadcast, one-way channel • “Controllable” (but it is “influence-able”) • A technology problem (if you build it
they will not just come)
How it differs from ext. social media
• There are walls (and "Chinese walls”) • There are integrated business processes • It challenges but extends established
structures, hierarchies and relationships
How do you build communities & scale collaboration?
• Establish shared vision that guides active contribution to shared plans and outcomes
• Maintain coherence of vision, plan and activities as new participants necessarily introduce dissonance
• Start small and grow organically, staying focused on meaningful interactions and purpose - always host & facilitate
How can it be supported by collaboration technologies?
• Reflect: Develop a "strategy habit" to continuously improve & communicate with clarity
• Experiment: Continuously & iteratively prototype with new and existing tools
• Learn: Capture your learnings explicitly & share them as widely as possible
