Download - Online Business Success in 6 Steps
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1. Find a product that improves people’s lives
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This could be anything that:
a) Solves a known problem for some people (it does not necessarily need to be something that helps the entire world. Focusing on a niche is often enough )
b) Creates an opportunity through your product (allows people to do new things or even old things in a better or easier way)
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2. No need to shout! Just know who to focus on.
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Focus on people that want/need what you are selling.
Research about:
• Who your ideal client is• How not having your product effects
their lives and how your product would improve their lives and make them feel better
• How to reach these people online• How to present your product with
them in the right manner and at the right time
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3. Package your product smartly
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An offer they cannot refuse.
Create a package that:
• Clearly provides the value your customer is after
• Has the right price (not necessarily the cheapest)
• Is very straightforward for your customers to understand and buy
• Does not require you to waste time and money unnecessarily to deliver
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4. Take your product online
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Select the best way to take your business online.
A good web solution should:
• Clearly communicate the value of your product to your visitors
• Allow you to directly “achieve goals online” and track performance
• Allow you to capture business leads and build a mailing list
• Cater for different browsers and devices
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5. Reach your target audience
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Consistently put your value in front of the people who need it
Some powerful mediums are:
• Blogs• Social Media• YouTube• SEO• Networking• Paid Advertising
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5. Reach your target audience
6. Track and Optimize Performance
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5. Reach your target audience
Monitor and optimize:
• The amount of people visiting your website
• How useful they are finding your content
• Which marketing channels are working and which are not
• Which types of clients are most profitable
• And so much more...
“If you can't measure something, you can't manage it” – Peter Drucker
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