Online Advertising Expenditure Report
March Quarter 2017Infographic
SEARCH &DIRECTORIES
CLASSIFIEDS
GENERALDISPLAY
$653m $232m
-1.1% onDec Qtr 16
+28.7% onMar Qtr 16
-4.8% onDec Qtr 16
+49.8% onMar Qtr 16
MOBILE VIDEO
iabaustralia.com.au
(+6%)
(+4.5%)
(+15.9%)
TOTAL
(+7.2%)
$1,731m
Q1 17
Q1 16
$1,856m
Q1 17$861m
Q1 16 $812m
Q1 16$308m
Q1 17$357m
Q1 17$638m
Q1 16 $610m
0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000
TOTAL ONLINE ADVERTISING MARKET
#1 Advertiser Categoryfor Display
ONLINE ADVERTISING MARKET GROWTH
7.2%$1,856m20.3%
Online Advertising Expenditure Compared to Prior Comparative Quarter
(March Quarter 2016)
Online Advertising Expenditure (March Quarter 2017)
(Mar Qtr 2017)(Of Display Ad for Qtr 2017)
Source: PwC - IAB Online Advertising Expenditure Report - 31 March 2017
(Mar Qtr 2017 v Mar Qtr 2016)
