Download - One Web Day presentation about social media
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brings you a presentation
Internettet, de sociale medier og web 2.0
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Hvor kom vi fra?
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Det store lille
e
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-commercee
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-CRMe
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-brandinge
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Gammel vin på nye flasker
e
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Præ-internet marketing
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Online marketing 1.0
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Eksempler
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Web 1.0 kommunikation – Nikefreestyle.com
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Web 1.0 kommunikation – Carlsberg.com
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Men det virker ikke mere!
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Hvorfor ikke?
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Fordi modtagerne er ikke længere kun modtagere
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Det handler om identitet
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Hvem er Peter Svarre?
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Identitet 1.0
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Arbejde…
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Uddannelse…
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Indkomst…
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Bil…
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Tøjstil…
+ Skjorte fra Flying A
+ Jakke fra Bruuns Bazaar
+ Diesel ur
+ Carhartt Nittebælte
+ Nudie Jeans
+ NDC sko
= Fyr fra reklamebranchen
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Identitet 2.0
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Cogito ergo sum er blevet tilI blog/Tweet/Facebook/Youtube/flickr therefore I am
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Kommunikation 2.0
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2.0 kommunikation handler om at aktivere digital identitet
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Giv en ged – Gavegivning som identitetsspil
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mitKBH – bliv din egen byguide
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Patientslikeme – patienter hjælper patienter
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Crushpad – få din egen årgangsvin
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Så hvad gør man?
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S.C.O.R.E
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S.C.O.R.EBe ocial
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Be Social: Al forretning handler om sociale relationer
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S.C.O.R.E
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S.C.O.R.Eo-creativeBe
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Dorrito – bliv din egen reklamemand
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S.C.O.R.E
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S.C.O.R.EpenBe
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Be Open: Og ærlig til benet…
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S.C.O.R.E
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S.C.O.R.EewardingBe
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Be Rewarding: Penge, Ære, Klap på skulderen…
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S.C.O.R.E
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S.C.O.R.E valuatedBe
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Be social
Anmeld artikel
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Vi er meget langt fra 2.0!
Men derfor kan man jo godt kigge lidt ind i fremtiden…
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Alting bliver socialt
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Gestural interfaces – computeren holder op med at ligne en computer
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Web 3.0 – Når vi begynder at samle klodserne
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Men husk!
Det handler ikke om
eDet handler om identitet
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Tak for opmærksomhedenwww.petersvarre.dk
www.slideshare.net/petersvarre
www.facebook.com/petersvarre
www.twitter.com/petersvarre