Corporate Social
Responsibility
Corporate Social
Responsibility
Kevin OlsenBethany Veerman
Kevin OlsenBethany Veerman
Please choose the answer on screen
that best describes your experience integrating CSR
activities into events
What is Corporate Social Responsibility?
What is Corporate Social Responsibility?
Wikipedia.org Defines it as…Wikipedia.org Defines it as…
“…a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment.
…voluntarily taking further steps to improve the quality of life for employees
and their families, as well as for the local community and society at large.”
What is Corporate Social Responsibility?What is Corporate Social Responsibility?
Accurate reporting of social and
environmental impact
Community-based
development projects
Charitable giving/
philanthropy
Fundraising for outside
organization or cause
Green business practices
CSR CSR
Today’s FocusToday’s Focus
Incorporating COMMUNITY DEVELOPMENT &
CHARITABLE GIVING into Events
Incorporating COMMUNITY DEVELOPMENT &
CHARITABLE GIVING into Events
What philanthropic activities are
you incorporating into your events?
Why Should We Incorporate CSR into Events?
Why Should We Incorporate CSR into Events?
Why Should We Incorporate CSR?Why Should We Incorporate CSR?
Chance to give backHelps attract and retain great employees• 66% of college grads say they will only interview with
socially responsible companies (Tim Sanders)
Opportunity for positive PR and increase investment potential• Press releases• Increasing numbers of investors are only investing in
companies that are socially responsible
Influence the policies and values of an organization as a whole!
Chance to give backHelps attract and retain great employees• 66% of college grads say they will only interview with
socially responsible companies (Tim Sanders)
Opportunity for positive PR and increase investment potential• Press releases• Increasing numbers of investors are only investing in
companies that are socially responsible
Influence the policies and values of an organization as a whole!
Effectively Incorporating CSR
Effectively Incorporating CSR
Effectively Incorporating CSREffectively Incorporating CSRSelect a charitable organization that is a good fit• Ties to theme• Corporate cause• Needs of local community
Examine your organization’s products and services• Products or skills that can benefit local community• Strength in numbers
Stay up on what other companies are doingMake sure the charity/organization is well-prepared• The 4 S’s: Staff, Supplies, Space and Schedule• Financial infrastructure to support large donations
Make sure attendees are well-preparedGet marketing department involved to increase PRSpread the word!
Select a charitable organization that is a good fit• Ties to theme• Corporate cause• Needs of local community
Examine your organization’s products and services• Products or skills that can benefit local community• Strength in numbers
Stay up on what other companies are doingMake sure the charity/organization is well-prepared• The 4 S’s: Staff, Supplies, Space and Schedule• Financial infrastructure to support large donations
Make sure attendees are well-preparedGet marketing department involved to increase PRSpread the word!
RESPONSES
What philanthropic activities are you
incorporating into your events?
Promoting CSR & Increasing Attendance
Promoting CSR & Increasing Attendance
Promoting CSR and Increasing AttendancePromoting CSR and Increasing Attendance
Get attendees involved in brainstorming & promotion• Ownership and creative ideas
Pre-event communication• Announce charity and provide education• Give opportunity to sign-up beforehand
Invite representative from charity to speakPost-event wrap-up• Describe impact that was made• Be specific
Get attendees involved in brainstorming & promotion• Ownership and creative ideas
Pre-event communication• Announce charity and provide education• Give opportunity to sign-up beforehand
Invite representative from charity to speakPost-event wrap-up• Describe impact that was made• Be specific
Examples of CSR Integration
Examples of CSR Integration
Examples of CSRExamples of CSR
Off-property service project at local charity
Toy or bike building workshop• Donate end products to charity or hospital
Local playground clean-upDonate products/items to benefit community
• Attendees help deliver products or are given the opportunity to donate
• Items leftover from event are donated• Client example: Consulting firm made artwork donation after
meeting in Colorado Springs• Client example: Consulting firm donating children’s books to
school in Beijing
Off-property service project at local charity
Toy or bike building workshop• Donate end products to charity or hospital
Local playground clean-upDonate products/items to benefit community
• Attendees help deliver products or are given the opportunity to donate
• Items leftover from event are donated• Client example: Consulting firm made artwork donation after
meeting in Colorado Springs• Client example: Consulting firm donating children’s books to
school in Beijing
Examples of CSR, cont’dExamples of CSR, cont’dAttendees bring something to the event to be donated• Toys, non-perishable food items, school supplies,
books, shoes, etc. Creation of a “victory garden” in conjunction with a local neighborhoodDonations given to participate in mural or artwork creation• Client example: Technology company encouraged
donations through an American flag mural• Client example: Investment company encouraged
donations at trade show booth with mural
Attendees bring something to the event to be donated• Toys, non-perishable food items, school supplies,
books, shoes, etc. Creation of a “victory garden” in conjunction with a local neighborhoodDonations given to participate in mural or artwork creation• Client example: Technology company encouraged
donations through an American flag mural• Client example: Investment company encouraged
donations at trade show booth with mural
Examples of CSR, cont’dExamples of CSR, cont’d
Create or participate in a fundraising event or 5K run/walk• Add a 5K or fundraiser to the event agenda• Participate in 5K and create a team• Client example: Software company hosts 5K during
incentive program and donates to local charity
Create or participate in a fundraising event or 5K run/walk• Add a 5K or fundraiser to the event agenda• Participate in 5K and create a team• Client example: Software company hosts 5K during
incentive program and donates to local charity
Y-ME 5K run/walk team that raised money to fight breast cancer
Examples of CSR, cont’dExamples of CSR, cont’dSilent Auction• Items donated to auction• Attendees bid and proceeds benefit local charity
Promote/introduce corporate charity• Stories told on stage or products to benefit
Silent Auction• Items donated to auction• Attendees bid and proceeds benefit local charity
Promote/introduce corporate charity• Stories told on stage or products to benefit
Interviewing a Make-a-Wish family on stage at annual conference
Do you participate in philanthropic
events as a department?
What philanthropic activities have
you done as a department?
It Starts atHome
It Starts atHome
Promoting CSR in Your DepartmentPromoting CSR in Your Department
Service opportunitiesFundraising eventsHoliday giving• Gifts or food for
families in need• Company match
Chefs for Charity• Team member provides lunch
for department• Donations are collected for charity of chef’s choice
Gather donation items• Can/food/toy drive or hotel toiletries donated to
homeless shelter
Service opportunitiesFundraising eventsHoliday giving• Gifts or food for
families in need• Company match
Chefs for Charity• Team member provides lunch
for department• Donations are collected for charity of chef’s choice
Gather donation items• Can/food/toy drive or hotel toiletries donated to
homeless shelter
One Smooth Stone Christmas Gift Wrapping Party
RESPONSES
What philanthropic activities have
you done as a department?
Additional ResourcesAdditional Resources
www.timsanders.comwww.nationalspeakers.com
www.charityguide.org
Additional CSR ResourcesAdditional CSR Resources
www.habitat.org
www.smartvolunteer.org
Charity Guide
Smart Volunteer
Habitat for Humanity
Tim SandersSaving the World at WorkOr contact Brian Palmer
Idealist.orgIdealist.org
Follow-up
Follow-up surveyA copy of the webinar slides and a link to the audio file will be sent Future WebinarsEmail topic ideas to [email protected]
Corporate Social
Responsibility
Corporate Social
Responsibility
Kevin OlsenBethany Veerman
Kevin OlsenBethany Veerman