Download - Once Upon a Time on a Dark Dreary URL
ACCED-I 2014, New Orleans
¡ Does it read like a fairytale? § Is your website the fairytale and more…
complete with the happy ever after? Is it all too good to be true?
¡ A mystery novel? § Are you hard to find? Are you still a mystery, even
after you’re found?
¡ A scary sci-fi novel?
§ Is your site so complex to navigate that is comes off as a scary sci-fi adventure?
¡ Or is it a thriller you just can’t put down? § Hopefully your site is filled with plot and detail that
enthrall a planner to learn more about your campus and the services you offer
¡ Audience ¡ Design ¡ Visual ¡ Content ¡ Technology ¡ Stats
¡ Internal ¡ External
¡ Both
¡ Above the fold ¡ Brand ¡ Options ¡ Response ¡ Template
¡ Above the fold § Area you see on your screen § Most screens --- 15 to 17 inches § Most of the action on your page is
going to happen here § Include the important stuff
¡ Brand ¡ Options ¡ Response ¡ Template
¡ Above the fold ¡ Brand § Make sure its above the fold § Collegiate brand and
department brand ¡ Options ¡ Response ¡ Template
¡ Above the fold ¡ Brand ¡ Options § Encourage them to interact with
your site § Internal, external § Meetings, events, camps
¡ Response ¡ Template
¡ Above the fold ¡ Brand ¡ Options ¡ Response § Always provide a way to connect
with you § Submit a request § Contact us
¡ Template
¡ Above the fold ¡ Brand ¡ Options ¡ Response ¡ Template § Template vs. free design § Ask if you can build your own § Understand the possibilities of a
template
¡ Make it visually appealing ¡ Let your photos tell your story
§ Choose carefully – look at details § Market appeal § Human element § Why is to relevant for a planner? § Avoid academic focused shots § Call to order
¡ Video stories § Short and targeted § Serious to fun ▪ UC Davis – University Gateway ▪ University of Nebraska – Be Our Guest
¡ Always avoid clutter, focus on conversions
¡ Text § Keep it simple § Make it relevant § Use keyword search terms § Don’t make it “spammy”
¡ Remember the fold § Keep primary options above it
¡ Balance - text & visuals ¡ External focus vs. internal ¡ Service provider pages
§ If internally focused, create your own
¡ Must have information (if relevant) § Meeting/Event space § Accommodations § Dining § Catering § Services § Submission Form § Directions § Contact
¡ Careful § Posting pricing § Policies § Service provider links
¡ SEO – Search Engine Optimization § How are you optimized
¡ Google Analytics § Hits § Users § Time on site § Keywords § Bounce rate
¡ Title tags and descriptions § Duplicate content § Character limits § Search results
¡ Priority on campus site § Where are you?
¡ URL - .edu vs. .com ¡ Linking ¡ Social media ¡ Optimize for tablets & mobile use
¡ Kean University § http://www.kean.edu/conferences/
¡ UCLA § http://www.uclameetings.com
¡ Georgia Tech § http://www.conference.gatech.edu
Questions?
Tony McGuirt Unique Venues [email protected] 866-627-8908
