Audio Everywhere
Tiffany CampbellDigital Managing Editor, WBUR@TiffanyCampbell
Matt BergerDigital Director, Marketplace from APM@byMattBerger
Radio in the digital age
producer v. platform
A creator of original content
for distribution to audiences on
various platforms
A community of content consumers linked by location,
function, or another common thread
Get it Your Way
Anatomy of a Segment
Managing Segments
REQUIRED: Headline, Subhead, Image, Story Link, Meta DataOPTIONAL: Full Text, Transcript, Photo/Video/PDF/Embed Code
Syndication and the PMP
<item> <title>TITLE</title><description>DESCRIPTION</description><body>STORY</bod><link>LINK</link>
<enclosure url='MP3' type='audio/mpeg' /><pubDate>DATE</pubDate><topic>TOPIC</topic>
</item>
The Result
A
Jan. 2010Audio Nowhere
Sept. 2013Audio Everywhere
NewTactics Begin
Audio Ect...
WBUR In Boston
WBUR: Experiments In Content Development On A Traditional Digital News Platform
How NPR/WBUR is thinking about ‘small’ segments
Crowdsourcing ‘KindWorld’ on Tumblr
Whitey Bulger with The Creatavist
bulger.wbur.org
Mashup of long-form narrative + live coverage
Bridging broadcast and digital with Soundcards
Audio blogging with Generation Stuck
Do partnerships work?
$ = ?
# = ?
Questions?
Your Assignment
In 5 Years, what role will audio have in your lives as a news consumer and journalist?
RECORD YOUR ANSWER
