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ONA 2011 09/24/2011 @bethdavidz #interactiveNew York TImes graphic
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ONA 2011 09/24/2011 @bethdavidz #interactive
Who I am: Beth Davidz, Product Development Director at AOL's Huffington Post What I do: Analyze trends in the market and develop and launch new products Where I've worked: AP, IHT, old school AOL
In general: Massive consumer of online video
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ONA 2011 09/24/2011 @bethdavidz #interactive
The line-up:
• Market overview • What it means for journalism• Innovators• Trends• Questions?
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ONA 2011 09/24/2011 @bethdavidz #interactive
Who better to intro a session on TV then ....
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ONA 2011 09/24/2011 @bethdavidz #interactive
Ron Burgundy
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ONA 2011 09/24/2011 @bethdavidz #interactive
Takeaway: Innovation often seems ridiculous.
What might look like a disaster might be a golden opportunity.
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ONA 2011 09/24/2011 @bethdavidz #interactive
So what exactly is interactive TV?
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ONA 2011 09/24/2011 @bethdavidz #interactive
Basically: a device or technique that allows users to interactive with television (or video) content as they
view it.
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
Everyone thought the next big thing would be ...
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ONA 2011 09/24/2011 @bethdavidz #interactive
Smart TV
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ONA 2011 09/24/2011 @bethdavidz #interactive
But in the mean time ...
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
People found a cheaper way to interact with video and TV content.
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ONA 2011 09/24/2011 @bethdavidz #interactive
© + $
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ONA 2011 09/24/2011 @bethdavidz #interactive
Networks and studio, needed a solution to protect their content,
while meeting their users new tastes.
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
So what does this all mean for the news industry?
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
"The traditional TV industry -- cable companies, networks, and broadcasters -- is where the newspaper industry was about five years ago:
In denial."
Business Insider, June 12, 2009
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ONA 2011 09/24/2011 @bethdavidz #interactive
From the mouths of tweeners...
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ONA 2011 09/24/2011 @bethdavidz #interactive
"Many local stations -- once treated like royalty by broadcast networks -- are scaling back their original programming, cutting down on weekend news shows and trimming staff. Nationwide, 2009 TV-station ad revenue is projected to fall 20% to 30%, according to Bernstein Research."
Wall Street Journal, Feb. 10, 2009
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ONA 2011 09/24/2011 @bethdavidz #videotrends
TV business models for the past half-century... have been built on the following foundation:• Not much else to do at home that's as simple and fun as TV• No way to get video content other than via TV• No options other than TV for advertisers who want to tell
video stories• No options other than cable--and, more recently, satellite--to
get TV• Tight choke-points in each market through which all
video content has to flow (cable company, airwaves), which creates enormous value for the owners of those gates.
Business Insider, June 12, 2009
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ONA 2011 09/24/2011 @bethdavidz #interactive
And now, slowly but surely, look what's happening:• Other simple and fun options emerging at home: Internet, video
games, Facebook, IM, DVDs• New ways to get TV content other than traditional TV companies:
Hulu, YouTube, iTunes, Netflix• Video-story options for advertisers beginning to emerge: Hulu
shows, for example (But NBC, et al, making a lot less per viewer now than they do on TV)
• More options for getting video content: telcos, cable cos, wireless cos (soon)
• Fewer choke points in each market: With an Internet connection anywhere in the world, you will soon be able to get to almost anything. And not just to your computer--to your television.
Business Insider, June 12, 2009
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ONA 2011 09/24/2011 @bethdavidz #interactive
Advertising online doesn't pay as well as traditional models.
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ONA 2011 09/24/2011 @bethdavidz #interactive
But for now advertisers are putting their money into TV.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Takeaway: Learn from newspapers ....
INNOVATE NOW.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Innovators
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
Inside the Meltdown
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #videotrends
GBTV
• Launched Sept. 12 • 230,000 subscribers who pay between $5 and $10
per month • Could generate $27 million in subscription
revenue within a year• Revenue could eventually reach $135 million
- Gigaom, Sept. 12, 2011
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ONA 2011 09/24/2011 @bethdavidz #videotrends
BTIG analyst Rich Greenfield: • Media execs,“should be very afraid” • Beck may demonstrate how content creators can
“build their brands outside the traditional content gatekeeper system with greater creative freedom and the potential for generating far more wealth over time.”
- From Deadline New York, Sept. 12, 2011
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #videotrends
WSJ Live, launched last week, is a milestone product. It’s not Fox News. It’s not CNN. It’s not New York Times news video. WSJ Live is its own thing, and a model for the news industry.
- Neiman Lab, Sept. 22, 2011
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ONA 2011 09/24/2011 @bethdavidz #videotrends
When we look at the newsonomics of WSJ Live, we see these key factors:
• The product enables the Journal to be a magnet for top branded video ads
• WSJ Live acts on an aggregation principle. • It’s a (big) niche product. • It’s aimed at the future, not the past. • It’s a free product.
- Neiman Lab, Sept. 22, 2011
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ONA 2011 09/24/2011 @bethdavidz #interactive
Knight-Mozilla News Hack
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ONA 2011 09/24/2011 @bethdavidz #interactive
Some coverage to follow
• New York Times' Brian Stetler• Lost Remote: Social TV coverage• Ad Age's Simon Dumenco
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ONA 2011 09/24/2011 @bethdavidz #interactive
Trends
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
Like always, watching TV and movies is a shared experience.
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ONA 2011 09/24/2011 @bethdavidz #interactive
The living room is global now.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Example: The candidates....
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
Two and a Half Men Sheen Roast
Viewers 27.7 million 6.4 million
Social Guide 72,433 comments 92,570 comments
Trendrr.tv 167,995 social activity score 450,791 social activity score
Bluefin Labs 92,000 comments (75,000 authors)
148,000 comments (98,000 authors)
Lost Remote, Sept. 20, 2011
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ONA 2011 09/24/2011 @bethdavidz #interactive
Sharing Sheen's burn...
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ONA 2011 09/24/2011 @bethdavidz #videotrends
New York Times Interactive
Twitter Chatter During the Super Bowl
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ONA 2011 09/24/2011 @bethdavidz #interactive
Takaway: Find ways to create a community
around your video content.
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ONA 2011 09/24/2011 @bethdavidz #videotrends
Trendsmap
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ONA 2011 09/24/2011 @bethdavidz #videotrends
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ONA 2011 09/24/2011 @bethdavidz #videotrends
Trendistic
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ONA 2011 09/24/2011 @bethdavidz #interactive
Takaway: Use social to find news.
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #videotrends
New York Times Interactive
Analyzing Obama’s Inaugural Speech
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ONA 2011 09/24/2011 @bethdavidz #videotrends
Sample Transcribing
Speaker Text
- More on Neiman Lab
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ONA 2011 09/24/2011 @bethdavidz #interactive
Takaway: Video to text is improving. This can be used not only for editing and archiving, but also for new
interactive experiences.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Usability guruJakob Nielsen's
take onTV vs. the Web
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ONA 2011 09/24/2011 @bethdavidz #interactive
What's next
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ONA 2011 09/24/2011 @bethdavidz #videotrends
Affectiva
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ONA 2011 09/24/2011 @bethdavidz #interactive
Mood recognition via web cam
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ONA 2011 09/24/2011 @bethdavidz #interactive
Applications:The next rating system.
Instant audience feedback.Or maybe....
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ONA 2011 09/24/2011 @bethdavidz #interactive
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ONA 2011 09/24/2011 @bethdavidz #videotrends
Creepiest ad ever?
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ONA 2011 09/24/2011 @bethdavidz #interactive
Facial recognition from live video. Ability to connect face to personal
information including social security number.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Applications:(Besides general creepiness...)
Faster editing of archive footage.Instant lower thirds.
More information for live video.
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ONA 2011 09/24/2011 @bethdavidz #interactive
Questions?