Download - ONA and the tools landscape
ONA and the Tools Landscape
Patti Anklam December 15 2015
First, Some Background
• Beginning in the 1990’s computer science made it possible to map and analyze large social networks.
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• By 2009, network science and analysis are accepted practice in science and management
• Insights became accessible to the public.
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2009
Meanwhile… by 2013
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Big
Data!
• People are mining the our public personas in the internet to understand networks
• Concepts from social network analysis are creeping into contact and relationship management applications
• Techniques for gathering social interactions become instrumented
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2013
What is Network Analysis?
• Social network analysis (SNA) is a collection of techniques, tools, and methods to map and measure the relationships among people and organizations
• Organizational network analysis (ONA) often refers to the use of SNA methods in the context of organization dynamics and development
• In practice, we use these tools to map connections among people and ideas, issues, and other entities as well as the social and organizational connections
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Network Analysis in Organizations
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Management Practice Examples (Short List)
Talent Management Personal LeadershipSuccession PlanningStaffing key roles
Innovation Identify energy sourcesBridge boundaries
Knowledge management Expertise managementCommunities of practiceImproving information flow
Organizational Change and Development
Change managementMergers and acquisition
Organizational Performance Team building
How has it been applied?
Looking at Results: Structure Matters
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• There is science to support the understanding of network structure
• The structure of a network provides insights into how the network “works”
• Once you understand the structure, you can make decisions about how to manage the network’s context
• Network analysis tools help you understand the structure
Impact on Business of Connectivity
• Bank management was trying to understand the differences across branches in sales at credit and deposit figures
• Using network analysis, the bank was able to understand where to direct mentoring and “best practice” exchanges across banks
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Figures show the performance differences in bank branches based on the density of their relationships
Total credit / person
Total deposit / person
Low density
branches
High density
branches
Low density
branches
High density
branches
Source: Maven7
Looking at Results: Centrality Matters
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• Network analysis can be used to identify key information & opinion conduits
• These individuals can be leveraged in change programs
• Goal: find the smallest number of people who can reach the largest number of employees in the smallest number of steps
Key Opinion Leaders: Step-by-Step
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Impact of Finding Key Opinion Leaders
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Impact of Finding Key Opinion Leaders
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Dunbar’s number: 150
• Strong ties:
– Close, frequent
– Reciprocal
– May be embedded in a strong “local network”
• Weak ties
– Infrequent interaction
– Likely embedded in other (diverse) networks
– Accessible as needed
Source: Maven7
Network Analysis: The Method in a Nutshell
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Step Activities/Tools
Design Understand the business problemIdentify boundariesClarify and design questions
Collect Data SurveysInterviewsFacebook, LinkedInEmail logs
Analyze data to generatemaps and metrics
DIY toolsIntegrated SaaS tools
Review data Validate; look for questions
Prepare evaluation Match network results with context and stories
Move into action
Survey Example – Demographic Component
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Network Questions Probe Relationships
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Sophisticated Algorithms Reduce Survey Time
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Select the names of up to four colleagues with whom you communicate the most to get your work done.
Source: Maven7
Employee names access via drop-down or fill-in. Survey respondents need to pick only four names for each question.
The Important Data
• Relationships
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• Demographics
How Do We Manage Knowledge?
Accessible knowledgeAcknowledged Expert
Colleague
Group with no
direct access to a
knowledge center
Questions visualized on the map:
1. Whom do you turn to for professional
advice regarding your daily work?
2. Who is the most acknowledged professional in your field?
Non-accessible
knowledge
Source: Maven7
Organizational Networks Summary
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• The science of networks has brought insights into the structure of organizational networks
• Organizational network analysis lets us map relationships to:
• Identify patterns of connection, disconnection, and flowsof knowledge and ideas
• Understand the roles that individuals play and their potential for enhancing organizational effectiveness
• Developing and sharing maps and metrics helps organizations to ask good questions and design targeted interventions
Interventions
Ways to change patterns in
networks
Practices from the KM/OD Repertoire
Create more connections Make introductions through meetings and webinars, face-to-face events (like knowledge fairs); implement social software or social network referral software; social network stimulation
Increase the flow of knowledge Establish collaborative workspaces, install instant messaging systems, make existing knowledge bases more accessible and usable
Discover connections Implement expertise location and/or; discovery systems; social software; social networking applications
Decentralize Social software; blogs, wikis; shift knowledge to the edge
Connect disconnected clusters Establish knowledge brokering roles; expand communication channels
Create more trusted relationships Assign people to work on projects together
Leverage the connectors Create awareness of the impact of an individual’s place in a network; educate employees on personal knowledge networking
Increase diversity Add nodes; connect and create networks; encourage people to bring knowledge in from their networks in the world
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Change Management (Maven7)
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Selection criteria of Key Opinion Leaders
Involve your identified KOLs in:
Measurable results
Identification of Key Opinion
Leaders (KOLs) via online
survey on orgmapper.com.
After KOLs are identified, they are invited by the consultant to
take part in change facilitating workshops. A list of only those
KOLs who accept this invitation is handed over to the client.
• Innovators;
• Initiators;
• Professional experts;
• Problem-solvers;
• Energizers;
• Popular employees;
• Information hubs;
• etc.
• Promoting the new vision;
• Providing input in the initial
phase of the project;
• Validating initiatives;
• Communication activities;
• Participating in pilots;
• Fine-tuning programs;
• Action planning;
• Employees learn faster about
new operational processes;
• Employees adapt more
quickly to changes;
• Less employee resistance;
• Constructive suggestions;
• Innovative ideas from KOLs;
• KOLs will be the
representatives and
ambassadors of change;
Mapping Networks: Tools
http://quilting.about.com/od/picturesofquilts/ig/Alzheimer-s-Quilts/The-Ties-that-Bind.htm
What Sorts of Tools Are There?
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• Range in complexity of function & cost
• NodeXL maps Twitter, Facebook networks
• Logfile Analysis
Social Media Graphing and Analytics
“Do it Yourself”Mapping & Analysis Tools
Vendors• Provide a range of choices
• Gartner Market Guide (2015)
The Landscape in 2010:Do-It-Yourself Mapping and Analysis Tools
Tool Basics – the Dataset (0s and 1s)
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Information about the nodes (vertices) and the ties (edges)
Load and Draw…1
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Load and Draw…2
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Load and Draw…3
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Short List of Resources for SNA/ONA Tools
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http://tinyurl.com/SNA-ONA-Tools
Kumu: Shared Maps
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https://www.kumu.io/explore
Mapping from Social Media
• Social network platforms:
– A Facebook Friend
– A LinkedIn Connection
– A Twitter Following
• Social media content platforms:
– Likes, posts, replies, shares, and uploads
– Mentions or “retweet” #hashtags
• In-house:
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Mapping from ESNs
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Networks in Social Media
1. Krugman tweets a link to an article
2. There are a number of Tweeters who publish links to the article but these are not connected to other Tweeters
3. There are two densely interconnected groups of people who share the link and discuss it
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Analyzing Twitter networks with NodeXL: Broadcast Networks
http://www.pewinternet.org/2014/02/20/mapping-twitter-topic-networks-from-polarized-crowds-to-community-clusters/
SAAS (SOFTWARE AS A SERVICE) VENDORS
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• Survey tools are integrated with analysis tools in SAAS programs. • Organizational development methodologies are integrated into the survey and
analysis via templates and groupings.
ONA Tool Landscape 2015
Vendors I have looked atVendor If you are looking for… Working with Them
Maven7*OrgMapper/ChangeMapper
A tool and consulting support for a specific organizational network diagnosis, including change management, talent management, team development, knowledge management, or performance improvement.
Licensing is per survey, based on # of participants and whether or not you are certified and doing the project with them in consultation.
DNA-7* Automates surveys and analysis., focusing on change management, onboarding and workforce optimization.
Licensing based on # of participants. No consulting services.
Polinode Basic survey and analysis functions. (Still somewhat Beta mode). Allows you to publish a network map for others to browse.
Priced per use based on the number of survey respondents.At present, software only.
Syndio Social* A dashboard-oriented tool to map progress in large-scale organizational change, addressing problems with talent management. Combines SNA, log files, and sentiment analysis to give a full enterprise analysis.
Be their “customers for life” – bring in the tool, develop expertise and use it throughout the enterprise to manage large-scale change.
Sociometric Solutions Uses the Sociometric© badges to detect employee activity,merges with log file data to develop organizational diagnostics.
No SaaS – all projects are custom.
Keynetiq A tool that provides 12 different survey templates, analytics, and interactive network maps with members’ profiles that employees can navigate and use to search for expertise.
Monthly fee based on number of people in the company. Custom pricing for networks with more than 1000 employees. Provides custom consulting.
SYNAPP Survey-based, online web tool that creates maps and analytics and provides managers and employees with reports to visualize and work with the network data.
Offers consulting as well as use of survey and analytic software, priced per person.
*Included in the Gartner Market Guide for Social Network Analysis†I have worked extensively with this vendor
Other Vendors Reviewed in Gartner Market Guide (2015)
Vendor Comments
Optimice† Provides ONASurveys Software and project consulting. Currently they are working on a product – Swoop Analytics – that mines information from enterprise collaboration tools to identify network structures and central people.
TrustSphere Based entirely on electronic artifacts, provides communication pattern maps, risk analytics and people analytics.
Morphix Analyzes email metadata.
Cyram NetMiner, NetExplorer, NetViz, NetMetrics are high-end social network analysis tools. Software only price $22K/year.
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†I have worked extensively with this vendor
Maven7 OrgMapper
• Methodology embedded in the analysis and mapping tools
– Change management
– Knowledge management
– Team performance
– Talent management
– Organizational performance
• Customizations managed through the consulting services
• ChangeMapper identifies key opinion leaders (KOLs) and automates inviting them to participate in change programs
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Keynetiq – Create a Survey
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Polinode
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Syndio Social
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Syndio Social Uses SNA to Build Management Dashboards
Syndio Social
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…by combining social network platform data with surveys
Highest social capital
Most favorable to change
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SYNAPP Sample Report
Sociometric Solutions
• Employees wear badges that detect who they are talking to, what level of work they are doing
• Provides views from the individual to teams to the organization as a whole
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Discussion
• Potential applications in your work?
– Knowledge management strategy?
– Change management?
– ESN analytics?
• Will ONA ever take off?
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http://about.me/pattianklam
• Independent consultant and thought leader in knowledge management and organization network analysis for 15 years
• 30 years in software engineering/information architecture
• 10 years in professional services knowledge management & methodology (Digital, Compaq, Nortel)
• Charter member of Change Agents Worldwide
• Partner in ONA training courses with Optimice
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