Download - On transmedia and ownership
On transmedia(on ownership?)
Astrid PootCreative & strategist interactive media
Children, youth, families
programdirector TEDxYouthAmsterdam 2013, teacher, speaker, blogger
www.wethefamily.nl
heroes
Sarah Illenberger
Telling a story across multiple platforms (inviting user-interaction or participation)
sharing & creating
Fans want to import stories or ideas that are valuable to theminto their own life.They want to make (even more) meaning.
A natural, fluid use of media
We can travel media light as butterflies
It fits like a glove, it’s tailor-made,the user is the owner
I have this great conceptI’ll offer extra content to my audience
you(maker)
me(user)
you push(I interact)
It’s reallymine
I pull &interact
I have this great conceptI’d love my audience to participate(and hope the’ll build on it!)
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
Sinterklaas
The numbers...1.661.791 children believe Sinterklaas exists15.000.000 support this
Sinterklaas is in Holland for 3,5 weeks
A daily TV-show covers the adventures
December 5, 8:30...7000 primary schools7000 Sinterklaas-es & 14000 Black Piet’son foot, on 500 boats or 1000 horses or ...
19:30...3.000.000 bags of presents are delivered(by a knocking neighbor)
Then the UN got in
No owner...
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
Sinterklaas
http://www.youtube.com/watch?v=t-SQAViDdPk
You push, I explore
Limited interaction and userpower
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
SinterklaasBear71
I pull, I interact
Interaction, limited userpower
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
SinterklaasBear71
Can you fix it
I pull, I interact, I give back
The Spiral
http://vimeo.com/53333035
I pull, I interact, I give back
http://vimeo.com/53333035
I pull, I interact, I give back
http://vimeo.com/53333035
Controled userpower...
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
SinterklaasBear71
Can you fix it
Spiral
I make it really mine
https://www.youtube.com/watch?v=Cz9xMUDcs_E
I make it really mine
2 way ownership
you(maker)
me(user)
You push(I interact)
It’s reallymine
I pull &interact
SinterklaasBear71
Can you fix it
Spiral
Tinkertank
So, the future of transmedia...
Connectto something that is already thereto someting we know and want
a need, a shared history, an emotion, a belief
From story=concept...
... to the core concept
On stories:narrative experiences will always stay, and are in fact more clever and more engaging ways of classical storytelling
On user interaction:
you provide context, but it’s my world
Thank you