Download - On the Horizon: Social Media Trends in 2016
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On the horizon:social media trends in 2016
Presented by: Megan Hargroder
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“No organizational system or software will fix you being a lazy ass. People buy millions of dollars of productivity books, software, and coaching seminars, but at the end of the day YOU STILL HAVE TO DO WORK.” - Noah Kagan, AppSumo
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General marketing doesn’t work
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You can’t really turn anyone ON
Unless you’re turning someone OFF
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Don’t just USE social media channels. Use the RIGHT social media channels.
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Leverage Local
Art by Storyville
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Mobile: can’t stop / won’t stop
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Facebook Canvas
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Organic v. Paid Marketing
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All about influencers
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Snapchat and emojis are real...
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If your audience feels like they are being “sold to,” you’re doing it wrong...
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Events
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There’s a #hashtag for that:
Jazzfest: #jazzfest2016
Running of the Bulls: #SFNO2016
White Linen Night: #wln2016
Crescent City Classic: #ccc10k
Voodoo Fest: #worshipthemusic and #voodoo
Tales of the Cocktail: #TOTC
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Structure Rules:#This Is Not A Hashtag
#Don’tDoThisEitherY’all
#Still.Nope
#ThisIsCorrect
Discovery Tools:
● Hashtagify.me● Hashtags.org● RiteTag.com
#Hashtag Like a Pro:
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hashtagify.me
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Social Media Management Tools
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Analyze your data - then make adjustments
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Always. Watch. The. Data.