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Looking after the guys who pay our wages
Joe McEwan
Head of Digital & Communities
@joemacyouwon
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we were social before social media
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Village fete snap
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some things we’ve learned
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keep it human
some things we’ve learned
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Our peaches & apricots smoothies claims to be new for summer. It’s definitely not summer. Whoops. We’re getting the packaging changed as we type. Sorry for any confusion.
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They’re cupcakes, you muppet.
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show you’re listening
some things we’ve learned
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Consumer UpdateHighlights from all of our contact
channels channels
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3rd best-selling recipe
“So impressed that some real human took the trouble to hand-write the card that came with the token. In this world of
machinery it is really refreshing to find somewhere that still values the personal touch.”
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Some of you mentioned that it was a bit tricky getting into our veg pots so we’ve made the tab on the lid much easier to open. Thanks for your feedback – do please keep it coming.
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Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing.
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Today is Blue Monday, the most depressing day of the year. Thankfully, it isn't real and was just invented by someone in marketing.
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Today is Penguin Awareness Day. We’re doing our bit. Are you?
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try new things
some things we’ve learned
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Happy Mother’s Day
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Just in case it needs saying, there are no traces of horse in any of our products. You might find a bit of zebra though. Wait, hang on, that’s a barcode. No need to panic.
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First day of lent today. We’re giving up pictures.
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The latest in Apple technology
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• No. 1 FMCG brand for the third year in a row • No. 1 brand overall in 2012• Only brand to have placed in the top 10 every year (7th - 2011, 1st - 2012, 6th - 2013)
We’re recognised as a leading social media brand
“In an ever-changing social landscape, Innocent maintains a flexible and creative approach underpinned by a clear understanding of the spirit of the brand, passion for the product, and a desire to engage with people on a one-to-one level.”
Social Brands 100, 2012
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Keep it human
Show you’re listening
Try new things
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Thanks for listening
Joe McEwan
@joemacyouwon