INTERNATIONAL BUSINESSTOPIC: - EXPORTING MANGOES PRODUCT IN SOUTH KORIA

NAME ROLL.NO

MANOJ KANEKAR 84

NITESH BHORAVKAR 66

AKSHAY SHINDE 111

SUJIT SABAT 107

OMKAR PANDEY 95

SUBMITTED TO: PROF. BALA SUBRAMANIAN

OVERVIEW

POPULATION-MEMBER

INCOME

AGE

GENDER

OCCUPATION

Industrial center

SEZ’s

River

Airports

EXPORT AND IMPORT POLICYGOVERNMENT REGULATION

THE PRODUCT ARE EXPORTED FROM INDIA PRODUCT MARKET SHARE

INTERNATIONAL MARKETING

Price

Place

Product

Promotion

Objectives Inform Persuade Remind

Advertising

Public Relation

Sales Promotion

Personal Selling

Direct Marketing

Objectives Inform Persuade Remind

Advertising

Public Relation

Sales Promotion

Personal Selling

Direct Marketing

STPD

S-SEGMENTING

T-TARGETING

P-POSITIONING

D-DIFFERENTION

Usefulsegment?

Substantial Identifiable and

measurable Accessible Responsive

Undifferentiated Multisegment Concentrated

AttributeAttribute

Price and QualityPrice and Quality

Use or ApplicationUse or Application

Product UserProduct User

Product ClassProduct Class

CompetitorCompetitor

EmotionEmotion

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