Download - Oishi ScaleScope
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Mr. Matthew Kichodhan
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The company was established on September 9, 1999 by the head executive at that time,
Mr. Tan Passakornnatee
His first operation of Japanese buffet restaurant, “OISHI”.
Provide various kinds of products, and new service style. Expand itself by increasing amount of outlets, various
kind of food and bakery shops.
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In 1999, the first branch of Oishi Japanese restaurant was established in Bangkok.
In 2002, Japanese noodle restaurant was operated under the brand “Oishi Ramen”
“Shabushi”, the Japanese buffet was operated in order to provide different kinds of consumer needs.
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“Oishi Sushi bar” and “Log Home” were together established, aim to provide premium food.
Oishi Green Tea was launched
In 2003, IN&OUT bakery café entered into the market
Become public company in 2004
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Started trading in SET under the name Oishi
Oishi Grand has firstly opened at Siam Discovery, focusing on luxurious image.
Amino OK was first produced and launched in 2005.
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Reductions in unit cost as the size of usage levels of other input increase.
Efficiency of production increases when the number of goods being produced increases.
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We can separate the economy of scale into two types:
1. Internal Economy of scaleLower input costs Specialize inputs Marketing economies of scale
2. External Economy of Scale
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Marketing economies of scale
“Beverage of Leading Actors”
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All kinds of benefit that firms will be able to receive by having two or more products.
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Size of bottle Green tea leaf
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Commercial Variety of products
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Know-how Own distribution
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Diversified risks
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Polamin Wuthithanakul 5310745548 Setthawut Chiewcharndamrongkij
5310746111 Tanapong Mongkhonkitwanit 5310745351 Suppakarn Srichun 5310746030 Rungpol Virochpoka 5310745858 Korakot Phukhayaporn 5310745017 Kasitdet Klaklangsmorn 5310745076