1. Creating valuethrough engagement

2. 1Agenda What weve done How weve done it Why weve done it

3. 2A better agenda Why? How? What?

4. 3Why?Wifiis not the business model

5. 4Why?Mobile data off-loadis not the business model

6. 5Why?is the business modelEngagement

7. 6How?

8. 7How?

9. 8Priority MomentsSmart StepsO2 MoreO2 MoneyO2 WalletO2 WifiWhat?

10. 9Awayfrom venueInvenueWhat?O2 WalletO2 MoreNearvenuePriority MomentsSmart StepsO2 Wallet (NFC)O2 Wifi

11. 10ProgressQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013

12. 11Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 2013

13. Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 201312Create Scale Experience & Engagement1000 locations100k customers

14. 13Create Scale Experience & EngagementQ1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20136500 locations4 million customers

15. Create Scale Experience & Engagement14Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42011 2012 20139500 locations7m customers

16. 15Trusted providerof brilliant digital experiences