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Dr. Marianne WalshIFA National Milk Rally
25th October 2016
Nutrition, reputation and dealing with the anti-dairy messaging
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Overview
• The value of milk - a nutrition perspective
• The anti-dairy messaging (challenges facing consumption)
• Positive reputation work
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The value of dairy
• Rich nutritional composition
• Health across the life-stages
• Sports nutrition
• Dairy alternatives
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ProteinMagnesium
Phosphorous
Fat
Niacin
Carbohydrate
Vitamin D
Vitamin A
Calcium
Thiamine
Iodine
Riboflavin
Folate
Vitamin B6Vitamin B12
Potassium
Iron
Zinc
Selenium
Nutrition and composition
Saturated fat
Bio-active peptides
Sodium
Biotin
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Life-stage nutrition
Development of bones and teeth……………………………………………Calcium, phosphorusNormal growth………………………………………………………………………..ProteinCognitive function…………………………………………………………………..IodineImmune function, reduction of fatigue……………………………………Vitamins B2 and B12Muscle growth and maintenance……………………………………………Protein and calciumMaintenance of normal blood pressure………………………………….Potassium
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DoH Dietary Guidelines
3 servings per day5 servings for those aged 9 – 18 years
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25 year old 65 year old
Healthy Bone
Sarcopenia
Osteoporosis
Healthy Muscle
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25 year old 65 year old
Healthy Bone Osteoporosis
Frailty, increased risk of falls and fractures, loss of independence, reduced quality of life –
greater social and economic burden
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Osteoporosis & Sarcopenia
• 25 % of over 64s have sarcopenia
• ~300,000 osteoporosis
Janssen et al. J Am Geriatr Soc. 2004;52:80-85
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Dairy: a health solution
A rich nutrient matrix that accommodate healthy bones and muscles
Affordable, convenient and versatile – easy to incorporate into diet of older people
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A rich nutrient matrix that accommodate healthy bones and muscles
Dietitians and GPs
Affordable, convenient and versatile – easy to incorporate into diet of older people
Dairy: a health solution
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Dairy Education
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Sports Nutrition
Nutrition: Good recovery
Fitness Training
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Milk: Nature’s Sports Drink
Calcium
Phosphorus
3. Repair
Proteinwhey and casein
Iodine
Vitamin B2
Potassium
Vitamin B12
1. Rehydrate
Fluid and Electrolytes
The 3 R’s of Recovery
2. Refuel
Carbohydratelactose
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GAA Conference Jan 2016 x 800
Cycling Ireland Seminar x 80
RCSI Sports Science x 250
White Flag Awards x 100
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GAA Conference Jan 2016 x 800
Cycling Ireland Seminar x 80
RCSI Sports Science x 250
White Flag Awards x 100
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The ‘Free from’ trend
‘Healthy option’ Fridge space, price, origin….
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Macronutrient Comparison
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Micronutrient Comparison
Note: Some brands of cow’s milk are fortified with additional nutrients; vitamin D, iron and folic acid. However we carried out this comparison with an unfortified low-fat milk.
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Overview
• The value of milk - a nutrition perspective
• The anti-dairy messaging (challenges facing consumption)
• Positive reputation work
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Should humans drink the milk of another species?
Most adults are lactose intolerant?
Milk contains hormones and antibiotics?
Milk contains sugar?
Milk causes mucus & worsens asthma?
Processing destroys the nutrients in milk?
Milk is fattening?
Milk is linked to cancer?
Why are calves removed from their mothers?
Milk cause acne or eczema?
Dairy cows are mistreated?
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Animal Welfare
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NDC Action: HPs
2500 General Practitioners
750 Registered Dietitians
250 Nutritional Scientists
250 Sports Scientists and Physios
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NDC Action: Consumers
Promoted using Twitter – 254 downloads
• Journalists • Food-bloggers • Media friendly health professionals• Key opinion leaders on twitter
Public Events: Healthfest, Ploughing
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THE IRISH TIMES
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Radio Interviews
141,000 listeners (JNLR Figures)
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• Drink Almond Milk
• Hormones and growth factors in dairy stimulate tumour growth
• Milk does not help to prevent bone fractures
• Research shows that it increases mortality
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Overview
• The value of milk - a nutrition perspective
• The anti-dairy messaging (challenges facing consumption)
• Positive reputation work
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NDC Research
• Sports Nutrition Research
- DCU project (Recovery)
- UL project (Rehydration)
- New Project – Carlow IT (Recovery)
• Dairy and Healthy Aging
- TUDA project (TCD & St. James’)
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Milk & Hydration
Skimmed MilkCarbohydrate-electrolyte sports drinkWater
2 % Dehydration
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Milk & Hydration
• Interview with the Researcher (Suzanne Seerey)
“New Study indicates Milk is more hydrating
than Water after exercise”
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TUDA Study: healthy ageing
5,186 adults 60 + years
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TUDA Study: healthy ageing
5,186 adults 60 + years
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Key findings – paper 1
Recommended: 3/day
Reaching:1.16 /day
• Those with higher dairy intakes showed a much better micronutrient status (blood results)
• Paper accepted: Journal of Nutrition Health and Ageing
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Key findings – paper 2
• People that consumed more dairy were not fatter (BMI)
• Bone density was up to 3.6 % higher among those with the highest yogurt intakes compared to those with the lowest
• Higher yogurt intake decreased the odds of being characterized as having osteoporosis
Paper 2 – In Review (The Journal of Bone and Mineral Research)
Paper 3 – Cardiovascular Health
……………………………publicity
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187 Questions
Nutrition 55
Quality &Safety 16
Environment & Sustainability 20
Dairy Products 45
Animal Welfare 16
Health 35
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Reputation App
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1. Nutrition (55)
Composition
Vitamins & Minerals
Protein
Carbohydrate (Sugar)
Fat
Dietary Recommendations
Lifestage Nutrition
Exclusion Diets
Sports Nutrition
Health
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2. Health (35)Allergy
Lactose Intolerance
Osteoporosis
Sarcopenia
Body Weight
Mucus, Asthma & Allergic Rhinitis
Eczema
Acne
Cancer
Type 2 Diabetes
Cardiovascular Health
Cholesterol
Exclusion Diets
Nutrition
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3. Quality & Safety (16)
Pasteurisation
Antibiotics
Hormones
Pesticides
Additives
Packaging
Governance
Somatic Cell Count
Pus
Animal Welfare
GMOs
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4. Animal Welfare (16)
Feeding
Hormones
Antibiotics
Milking Schedule
Animal Health
Wellbeing
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5. Environment & Sustainability (20)
Carbon Footprint & Pollution
Water Conservation
Farming Methods
Sustainable Food Production
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6. Dairy Products (45)
Dietary Recommendations
Milk
Yogurt
Cheese
Butter
Cream
Other Products
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“Let us not take liquid milk for granted”
This work aims to encourage the consumption of Irish milk and to promote its value to consumers and stakeholders
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Thank You